innie didn't fare as well. Her house has two rooms, both of which could fit in Mickey's studio. According to Disney, "Minnie founded her dream home, in pink and purple with heart-shaped accents, right next door to Mickey's house in Toontown. Always the perfect hostess, Minnie provides her guests with an amusing array of activities."

The small children who drop by her pad (almost exclusively female) can sample perfume, bake a cake, wash dishes and even experiment with fashion options at her high-tech dressing room computer. Disney has a clear idea what a woman's role in society is, and they are downright proud to share it with their millions of visitors.

The rest of Toontown is similarly structured, letting the unwary guest learn all about Disney values through subtle signals. "The house's even look — in a subliminal way — like their namesake characters," explained Joe Lanziscero, WDI Senior Concept designer. Each structure represents the twin Disney products of family and entertainment. As they sell their ideology, they sell their cartoon movie stars.

While one can meet the cast members dressed in Disney character costumes, they offer little depth. Disney policy prohibits them from talking to the press or to guests. This does not prevent hopefuls from trying to communicate: one child, desperate for words of wisdom from his hero, was left helpless and confused from the muddled gestures allowed under the strict policy. He was not alone. With over 4 million phone calls a year, the most frequently called for Disneylander is Mickey Mouse.