Tweak has created a DAM solution designed to solve marketing bottlenecks, ensure brand consistency, and organize digital content and search while producing collateral 10x faster than traditional marketing production processes.
Tweak's mission is to make marketing more effective by making it happen in real-time. In a world shaped by a pandemic, teams need to work in new ways. Marketing materials for print and digital now need to be edited and managed remotely. Sitting alongside designers using sophisticated software with long lead times is now a rare luxury. Creativity is a vital ingredient, but precision, speed, and efficiency are essential for business success.
Tweak challenges the status quo to modernize how businesses manage their brand and marketing operations. We are bold and driven by a desire to create different and better solutions for ambitious organizations. We remove complexity to automate inefficient analog processes with user-friendly and intuitive ones. This simplicity is created by Tweak's cloud-based technology, which leverages AI and proprietary algorithms under the hood to reduce resources and time spent on your next campaign.
Digital assets are real business assets. The current version of brand designs, social media, digital marketing, images, video, audio, and other files need to be instantly available to your teams, regardless of their time zone. It's been our dream to help our users to have one great hub to create and schedule social media posts, design large format display materials, or create a new ad campaign. Permissions, security, technical details are set carefully in advance, but never getting in the way of users doing their job.
Marketing for retail and other hyper-competitive markets has significant challenges. Products, imagery, and pricing are continually changing during the production cycle of materials. Tweak's philosophy is to synchronize live with your sources of data and images, to ensure that when the artwork is created, the most up-to-date photos and information are used.
By shortening the production time dramatically, it's possible to adopt an agile approach and publish at the latest possible time, giving your brand the very best chance of beating the competition.
Tweak's users span the globe though most of our team are in Killorglin, County Kerry, in Ireland, close to Europe's most westerly point. We live just minutes away from the Atlantic ocean and the stunning landscapes and dramatic light that this beautiful country offers.
Others work remotely, as far away as Brazil. We've invested heavily in research and development, and our team has been pioneering online design customization since 2008. We've spent careers in software, publishing, photojournalism, pre-press, printing, and technology. Now, we're having the time of our lives, creating groundbreaking solutions to make work lives less stressful and businesses more successful, everywhere.
Our founder and CEO, Jerry Kennelly, previously pioneered digital stock photography with his companies Stockbyte and Stockdisc, Europe's first creators of premium royalty-free stock images, which has been part of Getty Images since 2006.
The result is lower costs and faster production, empowering local teams to create, edit, and improvise on the go without compromising brand guidelines.
With easy set-up and onboarding, Tweak is the ultimate business tool to scale operations and stay ahead in a hyper-competitive, agile marketplace.