Best Marketing Ideas for Small Businesses

Undoubtedly, the aim of any small business is to sell their products or service, which means that as a business runner and owner, you need to get your products in front of your target audience as often as possible.

The easiest and most obvious way to achieve this is through quality marketing techniques. This requires you to take some quality time to identify a few clear marketing strategies.

There are so many ways that you could promote your small business. With the right mix of activities, you can identify the right tactics that work for you and your audience.

Here is our list of some of the best marketing ideas to help you promote your business in all new ways.

Become Social Media Savvy

Try to create business accounts in all of the big social medias – Instagram, Twitter, Facebook. It is true that this will take time to run, especially if your business is photo-orientated, but the benefits are entirely worth it.

With social media you will reach a whole new group of people who ordinarily might pass by your business. If you use your accounts to showcase your products or services and offer promotional deals, you will be sure to make a big impact.

Host Events

Depending on your business, plan an event to host with cleverly placed print marketing materials like flyers.

For example, if your business is a small supermarket, you should consider hosting a local cooking personality to hold a cooking class.

By offering free quality events, your business will not only gain notability, but also a positive reputation within your community.

Email Marketing

Email marketing has the potential to be a very effective way to get new visitors to notice what your business has to offer.

If you use your website as a means of offering a free newsletter with content and articles, you will slowly build confident relationships with your customers.

Use a Rewards System

One of the biggest concerns of small businesses is that competition will sweep away your existing customers. If you implement a rewards system such as a rewards card – buy ten cups of coffee and get the eleventh free – you will improve your stickiness against the competition.

Consider what rewards systems your competition is using, and try to make yours more appealing.

Join with Local Charities

Your reputation within your company and local community will be significantly boosted, if you choose to help local charities.

For example, if a local charity is hosting a raffle, why not offer a hamper of your products or a free service?

Industry Partnerships

While thinking of teaming up with charities, you should try your best to team up with businesses that are somewhat related to your industry for a communal project. Why not host a special event or sponsor a school to build a vegetable garden?

By partnering with someone who is not your direct competitor but notable enough in your community to make an impact, you can make your business get double to attention.

Get the Right Marketing Materials

How you present your business outside the actual location matters immensely – it represents what you stand for. Having professional looking flyers, brochures, business cards, logos and posters can really impact the level of business your small business gets.

However, at Tweak we recognize that this can often be very expensive and time-consuming with frustration over and back discussions with designers.

That's why Tweak Cloud offers access to over a million professionally designed templates. Tweak's templates contain pre-written text, specifically for 350 business types - and can be edited straight from your web browser at any time.

This cuts out any frustrating over and back conversations between your designers and optimizes your team’s time.

For more information, check out our homepage.

10 Valuable Marketing Ideas for Realtors

The internet and in local publications is the first place prospective buyers or renters are looking. That's why you need to make sure that your realtors and real estate agents stand out as much as possible.

Marketing has never been more important, as the competition is all the more present now with what the internet offers in terms of advertising.

If you are looking for ways to breathe life into your real estate agents, then this post is for you. Without further ado, here is our list of ten valuable marketing ideas for realtors!

Up Your Social Media Skills

Boosting your social media skills with undoubtedly help give your agency a boost. With the nature of social media, you can use Instagram and Twitter to share excellently taken photographs of your properties, that you have to rent or sell.

Facebook groups have also become incredibly popular in recent times because of the nature that multiple people can comment and tag each other in different property posts.

Know Your Competition

You will only gain customers if you give some time to understanding your competition and what moves they are exercising in marketing. Where can you find them? How accessible is their website?

If you find their information easier to find in comparison to your own, then that is a sign that you need to change a pattern of your marketing. So, put some time aside to begin to understand what your competition's reach and if your target audiences overlap.

Walk-Through YouTube Videos

It can often be hard to begin to understand how a property looks just from images – especially if they are poorly taken. One of the best ways to combat this, is by using video. Video will always be a more comprehensive view of a property.

Consider setting up a YouTube channel that is linked to your website, offering property walk-through videos.

Email Campaigns

Having some type of call-to-action on your website that looks for email addresses can be a useful way of finding prospective buyers.

At the end of every month and quarter, you could consider sending your customers or just those subscripted, a newsletter about the recent properties that were made available and tips on how to buy in the current market.

Social Ads

Social ads are such a uniquely wonderful way of finding those people who are Google searching what you might have to offer. If you place Google ads, then you will likely appear on the Facebook and Twitter timelines of those who need to find a home to buy.

Build a Good Blog

This idea can link in directly with the 'email campaign' suggestion. If you want, you can curate all of your blog posts that might offer tips about how best to find a home to buy or sell. This is a great way to use all of your expert knowledge.

Invest in SEO

Without having your website made ready for search engines, there is no point having a good design layout or a brilliant blog.

We recommend that you either get yourself trained in search engine optimization (SEO) or pay someone to monitor your websites and blogs to make sure that you are ranking in your Google searches.

Imagery is King

When it comes to selling something, be it a carton of milk or a large property, imagery is necessary when marketing.

Those images need to be professional-looking and of a high quality. Invest in a good photographer to take quality images of your properties before you advertise them and put the images online.

Never underestimate the importance of our snapshot judgements.

Build Up Testimonials

If you have previously had happy customers who were satisfied not only with how their property was sold or the new one they bought but also your service, you should most certainly utilize their testimonials.

Prospective customers will trust what your past customers have said a lot easier than anything your marketing materials say.

Use Killer Print Marketing Materials

Print marketing is far from dead. With the tangibility of a photo of a property on a flyer, brochure or leaflet, people are more likely to make connections with properties than through social media.

Print marketing materials are also harder to outright avoid – but only if they are of a top quality.

At Tweak, we believe that designers should only have to focus their creative energy on the original design, and you can have control over the small, changeable details.

Tweak Cloud, you can use over one million creative marketing templates for free which can be specifically edited to suit your business.

Our templates also include pre-written copy that will save you time and expertise.

All of your digital assets will be in one safe platform, with 24/7 access. You won’t need expensive Adobe licenses, and your team leader can set your editing, sharing and PDF rights.

Share your real estate designs with your team at any time and make changes quickly - without contacting your designer.

For more information check out our website homepage.

10 Simple Supermarket Marketing Strategies

It is no secret that supermarkets have long since been pouring large quantities of money into marketing their businesses in the hopes of increasing their customer expenditure.

By taking into account customer behavior and social behaviors, you can build a successful marketing plan that will increase your sales.

So, in this article we've decided to put together our top 10 simple, yet effective supermarket marketing strategies to help you come up with some of the most creative ways possible to attract your customers.

Our Top 10 Approaches for Supermarket Marketing

Seasonal Campaigns

Supermarket owners might be under the impression that seasonal campaigns can only happen when moving from fall into winter. Well – you no longer have to wait in-between seasons for Halloween, Christmas and Thanksgiving to come around for your supermarket to cash in.

Creating marketing campaigns around Easter, Valentine's Day, Mother's and Father's Day can help you to earn year-round, with much smaller interims between seasonal days.

Unfortunately, people tend to see larger supermarket chains with often negative connotations. While this is not always true, you might still need to work hard to change your clients' opinions.

Focusing on your country's national holidays and local region's key events can help you to gain a positive reputation with your customer as less of the standoff-ish personality of large corporations. For example, as an Irish supermarket chain, you can equally focus on marketing your products around St. Patrick's Day – but also county-specific events such as sports championships.

Advertise Multi-Use Products

Often supermarkets will make the majority of their revenue from existing customers, who already know the quality of the shop and the brands they offer. Because of this, the majority of new sales and increase in sales will come from convincing existing customers to spend more – rather than attracting new customers. 

If you advertise a product as having more than one purpose, you will give people an extra incentive to buy. This can be as simple as advertising carrots as a great dinner side, but also as a snack when sliced to have with hummus.

Promotional Prices

There's no denying that everyone loves a good discount. Even though it's far from subtle. One of the best marketing techniques for supermarket is to offer promotional discounts when you can.

If your supermarket offers discounts for a limited time only, people will likely buy in bulk.

Free Samples

How often have you walked into a supermarket and found that around a certain isle, there was a small stall offering free samples?

If sacrifice a small amount of produce in the name of free samples, you will inspire people to invest in that product.

Personalized In-Store Advertisement

By the use of in-store advertisements and announcements you can inform your customers of any promotional offers in the specific areas of the store that they need to find things. If you use a handwritten chalkboard sign in a section for local produce, it offers a sense of locality – and represents that you care about the personal touches that your local farmers offer.

Charity Work

If you work hard to affiliate your business with your prominent charities, this will help you to gain a positive reputation as a supermarket that cares not only about sales – but also your local community.

Offering charity events such as coffee mornings, helps not only the charity, but also your business as you draw in existing and prospective customers with events and the kindness your supermarket has shown.

Social Media Campaigns

It's no secret that the world is the social media crazy, and as a result, businesses have to be. Social media campaigns have been a whole new source of revenue for businesses in the past few years and there's no reason supermarkets cannot have a Facebook page, or Instagram and Twitter account.

Cooking Classes

Every locality has a chef personality, or someone with a cooking book out that they need to promote. Why not have them host a cooking class where they use your supermarket's ingredients in their recipes?

Afterwards, if they post about it on social media – all the better!

Work with Brands

It's likely that your supermarket, like most nowadays, will have a card where your customers can gain points in exchange for deals and discounts. Why not make some of those deals products from fashionable brands?

Finding a brand that designs beautiful kitchen utensils or plates can really entice your customers to return to your store for the smallest things, which on a mass counts a lot.

Online Print Marketing Materials

Have you been spending a huge amount of money on designers and printers for your business to get your key marketing messages across? With every price update are your emails are full of over and back conversations with your designer?

You can avoid that with Tweak Cloud.

Tweak Cloud is a print and digital marketing solution, offering you over a million templates beginning from a free trial. With templates for 350 business types with pre-written copy, you can print your flyers, brochure, banners, posters and more with your preferred printer and live reporting of the process.

Enjoy 24/7 access to all of your assets from any web browser.

For more information, check out our homepage where you will find all you need to know.

Are PDF Files Smaller than Word Documents?

One of the most important quests of this new internet and computer age seems to be saving space on our disc drives. Naturally, one of the best ways to do this is to decrease the size of our files.

Here at Tweak, we're going to help you shrink your file size in the most effective way we can and answer the most important question: Are PDF files smaller than Word documents?

Keep reading to find out the key differences between PDF files and Word documents that decide the big file size difference!


How to Make PDF Files Smaller than Word Documents


Typically speaking, Microsoft Word documents are actually a lot smaller than PDF files. This is because of the amount of information they store. 

PDF files contain a lot more information than Word documents. For example, when you open a Word document you are replying on having the application (whatever version of Microsoft Word you use) to open the fonts, colors etc.

If you don’t have Microsoft Word downloaded as an application, the fonts, typography and colors will be substituted by something else.

This is a key difference with PDF files because PDF files have fonts and other text features embedded into them, which makes the file larger than the original. PDF files are like a freezeframe of your document with every feature from fonts to page numbers frozen exactly as they were upon creating the PDF file.

Thankfully, there are few different ways to try to reduce the size of your PDF files to smaller or equal to a Word document.


Sometimes, PDF files can be reduced in size straight from their Adobe application and this can help you to save space on your computer files.

For example, if you are using Adobe Acrobat Pro XI you can reduce the size of some of the embedded features in your PDF file by optimizing your PDF. This can be done by selecting 'File' and then 'Save as Other -> Optimized PDF'.

If you have converted your Word document to a PDF, it might be worth checking if that original Word document is embedded in the new PDF file. You can do this by looking at the embedded files. If the Word document file is there, that might explain to you why your PDF file size is a bit larger than you would have thought.

Another way of making sure that your PDF files are the same size as a Word document is to convert your PDF file back to a Word document.

It is recommended only to do this if you don't mind having your content accessible and editable by anyone who opens it. You may also have to check that none of your images, charts or graphics moved slightly during formatting which can occur with several online PDF converters.

Even though there are many online PDF converters that are free and secure to use, you can simply convert your PDF file to a Word document in Adobe Acrobat by selecting on the 'Export PDF file'.

We hope this helped you figure out if PDF files or Word documents are smaller in size and how to reduce your PDF file size. If you have any more PDF related questions, you should check out the rest of our posts on our blog!

Top 10 PDF Editing Tools

Finding the perfect PDF editing tool has never been easier. In this article, you will find five offline PDF editing tools and five online PDF editing tools, catering for all needs and budgets.

Without further ado, here is a list of the top ten PDF editing tools available to download or use straight from your web browser!


Top 5 PDF Tools for Offline Editing

PDFedit – PDFedit is a free, offline PDF editing software that helps you to manipulate PDF documents. You can download the software straight to your desktop and use a complete set of editing tools that help you to read, change and extract information from a PDF file.

PDFTK Builder – PDFTK Builder is another free PDF editing software. This program helps you to make changes and amendments to your document when you're offline. This program focuses more so on helping you to merge, split and rotate your documents if you need to. It's especially handy because it helps you to separate each page of the PDF document into a single file of its own.

PDFill PDF Tools – This program is one of the best overall PDF editing tools for offline use because of the number of features available – for free! PDFill PDF Tools has over ten features available, such as merging, splitting, deleting, encrypting, cropping and adding headers, footers and watermarks.

Adobe Acrobat – Adobe Acrobat is one of the best-known tools for PDF editing. To view PDF files for free you can use Acrobat Reader, but the other editing tools require a monthly subscription fee. Despite not being free, it has a good navigation key that is easy to use and helps you to editing your PDF documents to your exact needs.

Classic PDF Editor – As one of the best alternatives to Adobe Acrobat, Classic PDF Editor has many PDF editing features and downloads quickly to your desktop. It also has a comprehensive PDF converter for images, Word documents and Excel files. This offline PDF Editor also requires a monthly subscription with a free three-day trial.

Top 5 PDF Tools for Online Editing

Online PDF editors can also be incredibly useful because you can avoid getting any nasty viruses on your computer from any bad downloads or installations. So, here at Tweak we've compiled a list of some of the best PDF editing tools that you can use in your web browser!

Smallpdf – Smallpdf is a PDF editing tool that are many available features, including both common and uncommon features. Like many online editing tools, smallpdf can merge and compress your PDF files. But it also will help you to sign your PDF, personalizing it fully. Most features only take minutes to use and are free!

PDFescape – PDFescape is another example of a free, online PDF editor with a variety of features. With PDFescape, you can create new PDF forms, annotate PDF files and edit PDF forms. PDFescape is always really good for security reasons because you can password protect your PDF files.

Sejda – Sejda is probably one of the most popular PDF for adding links, text, images and shapes to your PDF files. What's special about Sejda is that it offers the same features in both online and offline version – so you can choose what suits your needs best! With Sejda you can split, merge, compress and crop your PDF files.

PDF Pro - PDF Pro is a great tool to help you to edit and review your PDF files. PDF Pro shares details of its incredible security system. It is available from any web browser and has no nagging sign-up requests once you stay under the 3 exports per month limit.

Tweak PDF Manager – Our easy to use tool has no ads, no installations and has seven of the most popular PDF editing tools. With Tweak you can merge, split, compress, convert, rotate and add page numbers and watermarks to your files. In addition to these, within each of the seven features, there are more personalization features available. For example, when adding your watermark, you can choose the opacity, page layering, typography, rotation and position.

And that ends our list of the top 10 PDF tools for both online and offline use. We hope you found out some interesting information and now know how best to decide what are the PDF editors for you!

Can You Edit a PDF Like a Word Document?

Edit PDF like Word Document

There are two very simple ways that you can edit your PDF like a Word document and we're going to teach them to you now!

To be able to edit your PDF file as though it was a Microsoft word document means that you have to be able to edit the content and text itself along with other features, like adding page numbers.

There are two main options for you to use – Adobe Acrobat or a PDF editor like Word.

Edit PDF like Word with Adobe Acrobat

One of the first ways to do this is to purchase a Pro version of Adobe Acrobat. Adobe Acrobat has a free download that helps you to reader PDF documents, but not edit them. To be able to edit them, you have to download and pay for a subscription to a Pro version of either Acrobat DC or Acrobat XI.

With these programs, you will be able to edit your PDF files using the navigation tools that are unique to Adobe. You can edit text as though you were using Microsoft Word.

Of course, the obvious downside to this is that you have to pay a subscription fee which can be quite hefty if you're not planning on using it regularly!

Online PDF Editor

It sounds obvious, but one of the best ways to edit a PDF file as if it was a Word document is to convert it into a Word document and then back into a PDF File.

There are so many great, online PDF editing tools that will have this done for you in time.

To convert your PDF file back into a Microsoft Word document, you can use a website called PDF2DOC ( There you can upload your PDF (or multiple PDF files) into the center of the webpage and your files will convert straight away and be ready for download!

You can then edit your Word document to suit what you need and when you're done you can simply convert it back to a PDF file with all of your new changes!

To convert your document back into a PDF file you can use Tweak PDF Manager ( Using Tweak's drag and drop feature, you can drop your Word document into the center of the page and watch it convert in less than five seconds!

The Verdict

So, there you have it – two fail proof ways to edit your PDF documents as if they were Word documents.

It's hard to decide which option is best for you. We'd recommend that you consider value for money, time consumed and ease of use in order to decide for yourself! Or you could always just try out both!


Can PDF Files be Converted to JPEG?

The short answer is yes. Your PDF files can be converted to JPEG files - and answering how is just as easy. PDF files are not built to be edited, but with certain converters, PDF files can be changed in JPEG files with ease and in moments.

Sadly, there is no inbuilt way to convert PDF files to JPEG on Windows. Apple Mac users, on the other hand, can use the Preview Program to convert their PDFs to JPEGs. Thankfully, however, there are a few different ways to convert PDF files, without a Mac.

Keep reading to found out some of the best PDF to JPEG converters that you can use – all of which are free!

How to Convert PDF Files to JPEG

There are many great PDF to JPEG converters that are online, free and easy-to-use. Below we have listed some of the online websites that will let you convert PDF files to JPEG files.

I Love PDF (

Software such as 'I Love PDF' let's you convert each PDF page into a JPEG or extract all images contained in a PDF.

'I Love PDF' only requires you to click one or two buttons, before your PDF files will be converted to JPEG.

A major benefit of I Love PDF is that it's free, while still being user-friendly and not too full of ads, as a website. is another classically simple way to transform your PDF files into JPEGs. With this particular server, you have a few more choices available to you. knows that the quality of your JPEG is important, and lets you choose between different levels of quality: Average, good, excellent.

You are also give recommendations of the levels of quality to use for average PDF files with text, PDF files with illustrations and rich illustrations. This makes choosing what level of quality to pick all the easier.

Smallpdf (

Smallpdf is another extremely useful PDF to JPEG converter. Smallpdf is also free and has a simple interface that is designed for easy use.

One of the reasons we love Smallpdf so much is because of its handy drag-and-drop feature that helps you to simple drag your document into the center of the yellow bar at the top of your screen. Once you've done that, your files are uploaded straight away.

Smallpdf is also really useful if you want to upload from Dropbox or Google and afterwards, you can pick the pictures you want and save them to your computer.

While it is free, you are given the opportunity to upgrade to Smallpdf Pro, which removes ads from your screen!

Conclusion: Can PDF Files be Converted to JPEG

The only possible conclusion of our original question is this – yes, your files can be converted to JPEG. As we've shown here, it's actually very easy to do with free, online PDF converters that support JPEG creation!

I Love PDF, PDF2JPG and Smallpdf are just a small selection of the free PDF converters on offer. Do yourself the favor of googling some of the PDF converters out there and you'd be surprised what you might find!

PDF Editor vs Adobe Acrobat

Adobe Acrobat feels as though it's been in our lives for a long, long time. And in a way, it has.

Its lengthy lifespan is part of the reason it has amassed such a following of loyal PDF managers, who use its service to edit PDF files daily.

Yet recently, more and more independent PDF editors have been crawling out of the woodwork and have also become very popular.

Many of these PDF editors are free, online and relatively secure, which makes it understandable as to why some people prefer it to the paid versions of Acrobat.

We're here today to put this debate to bed – which is better, PDF editor or Acrobat?

Read on to find out our pros and cons in the age old question - PDF editor vs Adobe Acrobat.

Adobe Acrobat: Pros and Cons

Adobe Acrobat has many pros and sadly, some cons. Here is the most comprehensive list of both for Adobe Acrobat.


Easy to use – Adobe Acrobat makes PDF files very easy to view, share and print regardless of the operating system. The software can be installed onto any computer.

Navigation – Acrobat has its own navigation system with keywords. In a different layout but similarly to Word document, you can use bookmarks, hypertext links and thumbnails.

Magnification – Adobe Acrobat also helps you to get the best possible display on any document because of its magnification features of up to 800%. 

Compression – with Acrobat, you can compress documents without difficulty including JPEG file. This will save you file space on your computer.

Copy/paste - By using the copy and paste feature, you can transfer text from one PDF file to the next.

Edit text – This is a big difference between Acrobat and many other PDF editors. With Acrobat you edit the text you have written, as if you were using Word.

Multi-functional – With Adobe Acrobat there are many features that you can choose from. Some need payment, and some don't. Acrobat Pro DC and Acrobat Standard DC both need subscriptions. Adobe Acrobat Reader is free, but that doesn’t allow you to use any of the PDF editing tools.


Navigation – while this was listed as a pro, it is also, a con. Many people complain that the Adobe Acrobat's navigation because it is unlike any other navigation tool and can be hard to understand because of the toolbar system.

Bugs – like most software, Acrobat has some bugs which can be quite frustrating for users. To remedy this, many users have gone back to using Acrobat XI as opposed to the Acrobat DC, which is usually preferred by users for PDF editing.

Poor interface – the Adobe Acrobat DC's interface is not all that easy to use. Some of the tools appear only some of the time, and not always when you need them. These problems haven't been updated recently.

PDF Editor: Pros and Cons


Cost-effective – using an online PDF editor is cheaper than buying any new desktop software such as Adobe Acrobat. Most online PDF are free or have a very minimal charge.

Mobile device friendly – if the software is online then it should be able to work on any mobile device or tablet which means you can edit PDF documents at any time.

Speed – generally speaking, online PDF editors are faster than most downloadable software because you don't have to waste time or computer space on a document.

Many features – most online PDF editing tools have quite a few editing features, so you shouldn’t feel as though you're missing out by not paying bigger bucks.


No direct text edits – one of the big flaws of these online PDF editing tools is that you can't directly edit text in them. This happens mostly because that level of editing is not available in a web browser.

Privacy – for some online PDF editing tools, the privacy policies aren't exactly confidential. If large companies use them, they might be afraid of who could read content that they would rather keep private.

Personal information – a percentage of online PDF editing tools ask for personal information, in exchange for allowing you to edit your PDF. This might be something simple like an email. If you don't want unwarranted emails, these are better avoided.

We hope this post helped you to decide whether you need to use a PDF editor or a program like Adobe!

Compress PDF Files without Losing Quality

It can be hard to find the perfect way to save space on your disc drive. Sure, we could always compress our PDF files, but what about quality?

What's the point in having PDF files if they're such bad quality that we can't even read them?

Well, now there is a way to compress and reduce your PDF files without losing quality, straight from your web browser.

Tweak PDF Manager is an online PDF editing tool with seven different features for PDF management and thankfully, it has a PDF compressor!

One of the main benefits of Tweak's PDF compressor is that it allows you to choose the level of compression that you want – never making the choice for you.

Entirely safe and free to use, keep reading to find out how to compress PDF files without losing quality with Tweak!

Reduce PDF Files without Losing Quality: A Step-by-Step Guide

Tweak PDF Manager's homepage will show you all seven different options of tools available to use. You can begin compressing your PDF files by clicking on the 'Compress' button!

This tool is pretty handy because it allows you to use a very handy drag and drop service that uploads your PDF documents straight from your desktop.

If you'd prefer you can upload your files manually by clicking on the PDF page icon, or you can upload straight from Dropbox.

When your file is uploaded, you can hover your mouse over the uploaded file and a curved arrow icon will appear in the top right-hand icon of the document. You can use this arrow to edit the rotation of your PDF file because you finally compress it.

If you're happy with the rotation, now you can choose between three different compression levels offered by Tweak – to help you get the compression and quality you want.

The three levels of compression offered by Tweak are as follows:

  • Extreme compression – less quality, higher compression.
  • Recommended compression – good quality, good compression.
  • Less compression – high quality, less compression.

You can choose between any of the three options, or even re-upload your original file more than once to try all of the features just to make sure that you get the compression quality that you want!

When you're happy with the compression level you've selected, you can click on the 'compress' button.

Now, depending on your web browser and computer, your newly compressed PDF file might download automatically. If now, select the 'download PDF' button.

Once this is done, you can return back to the Tweak PDF Manager and use any of the other six features!

With our tool, you can merge, split, convert, rotate and add page numbers and watermarks to your PDF files for free, as many times as you need.

Are PDF Converters Safe?

This is a common concern of potential users of many online PDF converters and is totally understandable. A user's information and content is precious and private – so how you can be sure that any PDF converter websites will respect that?

When using online PDF converters, a lot of users worry about how long their content and files are stored in the website's server – and just who has access to them! That's why it is really important to know just how to identify the good online PDF converters from the bad.

Here are some tips and tricks of things to look out for when choosing an online PDF converter to upload your files to and how to decide the answer to the all-important question, are PDF converters safe to use?


How to Know if PDF Converters Are Safe


With a quick Google search, you will see the number of people boosting that their website is totally safe. And while many of these claims are genuine and the site is probably very safe, it can be smart to only use the online PDF converters if you don’t mind your file being seen by anyone else.

However, you can always inspect the small print and see if your files are completely safe, which they might be.


Somethings on the internet just require a bit of common sense and safety with personal information is one of them. There are many PDF converters out on the internet that as you to give away personal information in order to carry out your conversion.

People do this because gaining a person's email or name might help them create a future customer for a product that requires you to pay.

It's much safer to avoid these sites that ask for personal information like emails, names or addresses. Besides any of the safety concerns, getting a sudden influx of unwanted emails can be a total pain!

Is Tweak PDF Manager Safe to Use?

Tweak PDF Manager is a PDF editing tool with seven different editing options, including a really handy PDF converter.

However, before anyone wants to use our merger, splitter, compressor, converter, and rotator or add page numbers and watermarks to their PDF files, they need to know that it is safe to use.

With this PDF editing tool, none of the security concerns above really apply. Tweak PDF Manager is free, but never asks for any personal information for you to use the tool.

Tweak PDF Manager also does not analysis any of the content of the files uploaded to the site which are all deleted from the server.

In this way, your documents are all pretty much entirely secure because our tool would consider analyzing any of the information a user uploads to an illegal activity.

You can rest assured that your files are for your eyes only, with Tweak PDF Manager.

How to Merge PDF and JPG Files

Have you ever wanted to combine your text and images into one easy-to-read document that could be shared with your friends and coworkers? If the answer is yes, you might also have struggled to find a way of doing this for free!

That is just what Tweak PDF Manger offers you – the chance to join your PDF files and JPG files while maintaining quality.

If you want to combine your PDF and JPG files follow our simple instructions down below to be able to download a single file with your merged text and images.

Merge PDF and JPG Files with Tweak

Merging files with Tweak PDF Manager is easy-peasy! With just a few simple steps, your job will be done and ready for downloading.

Before you use Tweak's PDF merger, it's important to make sure that both of your files are in the same format. Of course, if you begin with files as both PDF documents and JPG images they are different file types.

If you use Tweak's PDF converter, you can choose to convert your JPG images into PDF files. There are many benefits to doing this but the most important one is quality.

JPG images can be deceiving to print. What you see is not always what you get when printing JPG images because the pixels in your image when on screen and on paper look very different.

But converting your JPG images straight to PDF files is just like freezing what you see on screen. This gets rid of any big surprises when you choose to print! JPG images are also not ideal for images with text content. So, once again, PDF seems like the best file format!

Convert JPG Files to PDF

From the PDF Manager homepage, you can click on the 'convert' button.

Now, it's time to upload the JPG files you wish to convert! You can convert as many as you want at a time to PDF files with no delay. To upload, drag and drop your files into the center of the screen.

When your files are uploaded, you can edit the PDF file's orientation and margins if you want. 

Select the 'Convert to PDF' button.

Now your newly converted PDF files are ready to download! They might download automatically depending on your computer type.

H3: Combine PDF and JPG files

Return to the Tweak PDF Manager homepage, but this time, click on the 'Merge' button.

Just like last time, this time you can select the PDF and JPG files you want to join into one PDF document.

Once your files are uploaded, you can hover the mouse over each file and edit the rotation if you want.

Click on the 'Merge PDF' button.

Within seconds, your files are ready to download. Select the 'Download PDF' button or your documents may download automatically from your web browser depending upon your computer.

You've done it! Your PDF and JPG files are now merged into one, easy to read file – entirely ready for sharing with your friends, coworkers and boss!

Are PDF Files Lossy or Lossless?

PDF compression is a handy way of reducing the bulky size of a PDF file to make it more compatible for certain tasks like printing, uploading or sharing by email.

However, there are different types of compression depending on what they do and these are known as lossy and lossless compression! Well, how do you know are PDF files lossy or lossless?

In short, lossless compression means that there is no information lost during the compression which is what makes PDF files different from other file formats because they are mostly lossless. A lossless compression is also when the file can be uncompressed and have the uncompressed file looking exactly like it did before any compression!

On the other hand, JPG images, for example, are lossy because when they are compression, they lose data and quality when compressed.

There are benefits to both lossy and lossless compression and both have different uses depending what you need.

For example, lossless compression is really great for maintaining quality. Your PDF files and the images in them will always look the same as when you started, but your file might not be compressed enough for your needs with the file still being relatively bulky.

Lossy compression is different because it decides how much of an image's data can be thrown away or not. The end result is that you have a similar image, but not an exact one. Lossy images tend to me a lot smaller than the original lossless image.

Lossless PDF Compression

Lossless PDF compression reorganizes your document's data and stories it more effectively but never compromises the document's vital information.

Lossless compression has the main focus of saving you space, but never losing important details.

Online PDF Compressor

Our PDF Manager tool helps you to compress your PDF files by lossless compression. This means that you can choose the level of compression you want before you reduce the file size, so that you don't have to sacrifice on quality.

With Tweak PDF Manager, you can just upload your documents through the drag and drop feature or straight from Dropbox.

Then you can choose between extreme compression, recommended compression or less compression. All have different levels of compression and quality, so you can perfectly suit your needs.

And then, just like that, you have a compressed PDF file ready for download in a lossless. There are a large number of online, free PDF extractors and decompressors that you can use to regain your original file once more.

Without compromising information, data or quality, your PDF file will take up much less space on your computer's drive.

Can PDF be Converted to Excel?

The short answer is very positive – yes, your PDF files can be converted to Microsoft Excel documents. This is one of the most popular conversion queries, and thankfully there are a few easy ways to convert your PDF files to Excel documents.

When answering the question 'Can PDF be converted to Excel' we have to make sure that we think about what kind of conversion we want to use.

Do you want to use an online PDF converter? Or are you more comfortable with an offline application that you can download separately to your desktop?

There is no right or wrong answer, simply plenty of options for both! The only step that you have to take is deciding which converter is best for you and your task on hand.

Can PDF be Converted to Excel Online?

Converting PDF files back to Excel files online is not only doable but also one of the fastest ways to convert your files.

There are many PDF converters available online. With a single Google search, you will find your choice of PDF to Excel converters. There are so many to pick from that it can be useful to use security as a method to narrow to your choices until you find the ultimate PDF converter for you.

If you want to use a website that is dedicated to converting PDF files to Excel files, you can use Here, you can use the handy drag and drop feature that will allow you to select up to twenty PDF files you want to convert.

You can download your new Excel files one by one or simply click the 'Download All' button that will help you to get all of them in a secure and safe single ZIP archive.

It is always a good idea to make sure that the formatting of your Excel file is as you want it to be. Sometimes, throughout the conversion, the formatting of tables and columns can be changed slightly. It's always a good idea to give it a double check.

If you want to convert your new Excel file back into a PDF file after you have made any changes you wanted to, you can use Tweak's PDF Managing tool.

It works in a similar way to with a drag and drop feature and also helps you to upload from your Dropbox accounts. By clicking on the 'convert' option you choose to convert either Excel files, Word documents, PowerPoint presentations and images into PDF formatting.

Can PDF be Converted to Excel Offline?

When it comes to offline options, you can definitely check out what Adobe has on offer, with Adobe Acrobat.

With Adobe Acrobat DC, you can convert PDF to Excel without wasting time. The huge benefit of being offline, is that your conversions are not tied to an internet connection. Instead you can convert your PDF files on the go.

The downside of using Adobe Acrobat DC is that you will have to pay for the services. That being said, if you take precautions and disable many of the plugins, you might be safer from malware or other cyber-attacks.

Really, the choice is yours as to whether online or offline conversion is best for you. Either way, there are so many options that you will never run out of different PDF converters to try!

Which PDF Converter is Best?

PDFs have grown very popular since they first came about in the early 1990s and now the need to be able to create, edit and convert files has also grown. There are many different types of PDF conversion software available that offer all, and sometimes more, of these features. Out of all of these features, editing and conversion is still the most requested.

Keep reading to see our list showing you which PDF converter is best!

Deciding Which PDF Converter is Best

The most popular PDF converters used by regular users include Adobe Acrobat DC, Soda PDF, Nuance PDF Advanced, PDF Foxit, PDFelement and Tweak PDF Manager.

To compare these PDF converters, there are many things to consider. In the end, you have to choose from the wide range of programs depending upon your own needs. You may need to consider how easy the software is to use, or how expensive the software is – or if it's free!

PDF Converters

Adobe Acrobat DC

 From the outside, the Adobe Acrobat DC's system can be scary because of the number of features available. Adobe Acrobat DC has been updated and many of people's first concerns have been fixed and it has become an easy-to-use tool.

Adobe have designed Acrobat not to be off-putting to users without a background in technology. A user's experience with Acrobat has more hopes of being smooth than several others software programs as the entire program is pretty simply designed.

Adobe is also stocked with an extensive library of video tutorials. Unfortunately, however, Adobe does not support conversions of documents to EPUB formats, making it a little bit more limited.

Nuance Power PDF and Foxit Phantom PDF

Adobe is not alone in not supporting EPUB formatting. Foxit Phantom PDF and Nuance's Power PDF Advanced also do not support this type of conversion. But both have additional bonuses. Foxit Phantom PDF has a feature that supports several languages and digital media integration.

Nuance's Power PDF Advanced may not include EPUB conversion options, but it does have an extremely handy dictation option which many people with visual impairments find very handy. Another site to equal Nuance's support services is Soda PDF.

Soda PDF

Soda PDF has the added benefit of allowing the user to convert programs and websites into PDF also. Combined with their tidy design and some new features such as working with 3D imagery, Soda ranks highly across a number of reviews.

Tweak PDF Manager

Another PDF converter is Tweak PDF Manager, which is similar to Adobe Acrobat DC because of the number of options it has for PDF manipulation. This PDF manager allows you to use a 'drag-and-drop' feature or to upload from services such as Dropbox. All in all, Tweak PDF Manager helps you to convert, compress, rotate, merge, split and add both page numbers and watermarks to your documents.

The Verdict

There is so much to consider when deciding which online PDF converter is the best for your needs. Those I mentioned, even though there are more, all are solid choices depending upon what your specific task is. 

For example, Adobe Acrobat Dc is considered by many to be the top choice. But another strong choice is Nuance's Power PDF Advanced because of its accessibility options. Tweak's PDF Manager for the range of the most popular format and types.

Ranking highest for usability seems to be Adobe Acrobat DC, because it's now easy-to-use features and how quick the entire process of PDF conversion is! Sadly, you still have to pay for the services and some users might prefer to use a free software. In that case, Tweak PDF Manager is the best option available.

Are PDF Files Compressed?

Have your ever caught yourself wondering are PDF files compressed or not? Well we've got the answers here for you!

In general, compression is used to reduce the size of the PDF file to make it easier to share across emails or different platforms such as Dropbox and Google Drive. Compressing your PDF files is also really handy for saving disc space on your computer.

In this article, you can discover are PDF files compressed or not, how to compress your PDF files, and if your PDF files are already compressed.

Keep reading to discover the ins and outs of PDF compression!


How to Tell if Your PDF File is Compressed

Sadly, there is no one way of knowing if your file has already been compressed. However, there are a few different aspects of your PDF file that you can look at to see if it has been compressed.

If you have identified the file you would like to check the compression on, it is best to first check the name of the PDF files. Often, the name of the file will be formatted once compression has happened.

Before your file might have had a name ending in '.pdf', it may now end in 'compress.pdf' where the rest of the name might not have changed.

Often, a zip file will download in the place of your PDF file and when opened, your PDF file will be contained within the zip file.

Another handy trick to figuring out if your PDF file has been compressed or not is to use a free online PDF compressor.

If you upload your file to the online PDF compressor and the file is rejected and unchanged, it is fair to presume that your file has already been compressed and the online compressor can't do what has already been done.


Are All PDF Files Compressed?

There are quite a lot of people on the internet asking if all PDF files are compressed. In short, the answer is that some PDF files do use a form of internal compression for some sections of their content such as images.

What decides if a form of internal compression is used is the PDF producing software that was used in the beginning.

Some software types will compress aspects of different images, but some software won't compress any parts of the document when the PDF is created.


Convert How to Compress PDF Files

Reducing the size of your PDF is actually, really easy. Nowadays there are so many different types of online PDF compressors that it is more of a struggle to find a compressor that won't change the PDF content than it is to actually compress the files.

Tweak PDF Manager is an online free PDF editor that has a compression feature that won't change any part of your PDF File.

By uploading your file to Tweak PDF Manager's compressor, you can choose the level of compression you want and the level of quality you want to keep.

Tweak PDF Manager gives you three different levels to work from – extreme compression, recommended compression and less compression.

Extreme compression offers less quality but high compression.

Recommended compression offers good quality and good compression.

Less compression offers high quality but less compression.

You can choose your compression level based on your specific needs.

Once you've chosen and clicked on the 'compress' button, your newly compressed PDF is downloaded straight away and is ready to use and save you space!

If you have any more PDF related questions, don't hesitate to check out our other blog posts for more information!

Are PDF Files Editable?

On the internet, people are always wondering are PDF files editable. This is because PDFs have become the most-used document type around. Almost everyone uses PDF files because they are so easy to display on any device!

PDF files do a really great job of keeping information secure when people share them over the internet. However, sometimes you might need to edit the existing document.  

There are two ways that people can go about editing their PDF documents. One of the ways is that you can look for a tool that makes PDFs editable. Another way is to convert your PDF file into another format where editing is possible.  

Converting a document from PDF to Microsoft Office Word with an installed desktop application was once the easiest way to make documents editable.  

Thankfully, nowadays, there are a variety of options available. Keep reading to find out the best ways to make PDF files editable.    

Online PDF Editors

One Google search will tell you that there are a great number of online PDF editors and converters.  

People might find it hard to identify what programs are best and do not change any of the document data or formats.  

The sad reality is that most fall short of what users are looking for. Many documents have had their layers ‘flattened’. This means that security features have been put in place to prevent editing, or conversion to another file format.  

One downside of online converters is that some of these converters do not have privacy policies so you might not be sure if your files are safe.

Thankfully, it's not all bad news. There are loads of great, online PDF editors that will help you to merge, compress, convert your PDF files - some even do more! When you are choosing which PDF editor to use, you should think carefully about the number of features and the security of the website.

Basically, it's up to each person to decide if they are okay using an online converter for their needs. If you are, then there are some great online converters available.  

Many online PDF converters are really useful for helping you to transform you PDF document into a Microsoft Word document, which can be easily edited. This is an especially handy avenue to consider if you want to directly edit text.

Adobe Acrobat Applications

Another possible solution may be to use Adobe applications to edit your PDF files. In the 1990s, when Adobe first developed PDFs, they were a handy way of document sharing between workers.  

Sadly, they were not built to be edited.  

Nowadays, many PDFs that are developed for online-viewing only, without high-resolution or good quality images that people need for printing.   

However, if you use a version of Adobe Acrobat, you can edit your PDF files offline, without having to rely on an internet connection. With Acrobat, you can edit text, prepare your document for printing among many other incredible features!

If you don't want to be tied to a web browser, Acrobat might be the way forward for you.


Making PDF Files Editable

Luckily for us,we have a solution that takes almost no effort to use. With Tweak PDF Manager, users can share their PDF files and edit them through merging, compressing, converting, rotating and more! On top of this, it's all free!  

A background in technology is not needed to create the PDFs from other file formats or edit them through any of the seven features Tweak PDF Manager helps you to use.  

Our tool is simple and easy-to-use, without any necessary training. However, if you feel like you do need help to compress, convert, merge, split or rotate your PDF file, there are some step-by-step guidelines available on the website.  

Now, your PDF files are entirely editable – and ready for download!  


How Does PDF Signing Work?

This question is asked very often and thankfully, the answer is easy! PDF signing is not too complicated, once you understand the type of signature you would like to have on your PDF.

There are two types of PDF signatures, which are easy to understand. There is digital and electronic signing.

Digital signing is a security feature that tells the receiver of the document about the person who wrote it. This is done to make sure that your PDF cannot be taken by anyone else or shared without your permission.

On the other hand, electronic signatures are simply a way of adding your signature to a pdf document, by layering your signature on top of an already completed PDF document.

Keep reading to find out just how PDF signing works!

How PDF Signing Works

Many people wonder how signing PDF files can be possible without scanning or printing them first. Lucky for us, it's very simple! 

Electronic signatures simply require an image of your signature to be put on top of the PDF document.

Digital signatures can also be done in a matter of simple steps, where you can feel safer that your work can't be shared without your knowledge.

How Electronic PDF Signing Works

There are lots of apps that are available to help you add your electronic signature to your PDF documents.

If you'd rather not use apps, you can always use Adobe Reader. It's a fantastic program with multiple features helping you to create, edit, print and manage your PDF files.

Immediately after opening Adobe Reader, you will see the 'Fill & Sign' button along the right-hand side column.

Once you've clicked to add your signature, you can either type or draw your signature or apply an image of your signature.

Even though typing your signature is handy because Adobe then adds a signature 'filter' with your name, it is probably not perfect because it will not look like your real signature.

Drawing your signature with your mouse might work, even though it will probably take a few goes to get right.

Applying an image of your signature requires you to simply use a photo of your signature you've already taken. Then, you will have to scan your signature.

The easiest way to do this is to use your smartphone and use an app like Scanbot, which automatically uploads your chosen pictures to your computer through a program like Google Drive or One Drive as a scanned image.

After this, you can simply add your signature onto your PDF, and you've got the electronic signature on your PDF file that you wanted!

How Digital PDF Signing Works

Digital signing is slightly different. This is because your digital signature is entirely unique to everyone else's - just like a fingerprint.

To create these signatures, you will need an e-signature provider that make it very easy to sign documents digitally.

Just like applications and online word converters, there are a great number of these out there to choose from, most of which are free and online.

For this, it is best to read the conditions of the provider carefully before you use it, to make sure that the provider does not retain any of your personal information gathered from your document.

Now that you understand electronic and digital signing, and you know the applications that will help you to add your signature to a PDF document, there is nothing stopping you from signing your PDF files in the future!

How to Edit PDF Brochures

Ever wondered how to edit PDF documents without having to go back to the source documents to get the correct fonts and images? Or why the portable document format (PDF) wasn´t originally designed to allow easy editing? Well, PDFs were invented by Adobe as a really convenient way of ‘packaging’ documents and sharing them with colleagues and online. They weren´t meant to be edited, or printed.

With the Professional Adobe Acrobat version, it’s possible to edit some elements of a PDF document, though edits can be somewhat limited and sometimes it’s just not possible. There are also some PDF editors available online which can allow you to edit some elements of your PDF document, but it’s usually a hit and miss kind of thing. PDFs weren’t designed to be edited in the first place. In fact, depending on how the PDF was made in the first place, it may have had its layers ‘flattened’ and security features turned on to prevent any editing.

When the original PDF was created, it may have been made for online only viewing and may not have the high-resolution images that are required for quality printing on a digital or offset press.

To carry out extensive edits to a PDF document, it’s good to get back to the original source, whether that is Word, Excel or a page layout program like Adobe InDesign. Then you’ll have access to the fonts and images which will be required to make new high quality PDF versions which contain your edits.

The whole issue of editing PDFs creates an interesting challenge for brand owners whose main goal is to create a carefully crafted visual identity across digital and print across the territories in which it operates. An employee editing a PDF may unwittingly damage the organization’s brand in a moment by changing color, using an unauthorized image or making a copy change that is not permitted.

How to Edit PDF Documents in the 21st Century

This seems very low tech and it’s true that the world of rich document editing in graphic design hasn’t changed much since Steve Jobs and Steve Wozniak launched the Apple Macintosh in 1984. Proprietary applications that require high levels of skill in design, pre-press and other technical issues are still the main means of production of graphic design more than 30 years later.

However, there’s new thinking about how PDF editing and distribution can happen. Tweak Cloud allows users to share Adobe InDesign documents in a web browser and allows users with no design skill to make edits and create new PDFs, either as proofs or press ready.

Users who are not pre-press or design professionals don’t have to worry about the technicalities – the interface has been designed to be simple and easy to use without any training. This kind of editing allows companies with subsidiaries, partners or franchisees in different locations around the world to have exactly the correct collateral their need at any given moment – and to create localized translations or versions in minutes. Once a team member has created changes, it´s possible for the portal manager to require approval before PDFs or made or not, depending on the organization´s brand management policies.

How Can I Edit Adobe InDesign Documents?

Adobe InDesign is a proprietary document format owned by Adobe and can’t be opened by other applications - even Adobe applications - so a problem for many designers is how to edit Adobe InDesign documents without encountering compatibility issues.
Adobe InDesign is the most popular page layout program available in the world today and is the default application used in the production of magazines, brochures, newspapers, and large format display. Because many organizations use InDesign for their printed collateral, it’s easy to produce their digital collateral in the application too. It’s easy to export to PDF, PNG, JPEG, GIF and other popular formats.
InDesign has image and illustrations placed within it and these are usually stored in a ‘links’ folder within the folder in which the document is stored. The document needs to maintain the link with these images to produce high quality prints and exports, so if they’re moved, the links will be broken. Each Adobe InDesign document requires the fonts that were used to create it to allow it to be editable and rendered for printing and export.

When you’re receiving an Adobe InDesign document, it’s best to ask for an Adobe InDesign package. Adobe InDesign makes this easy. By using the File> Package command on Macintosh or PC, Adobe will create a folder which contains the InDesign document, all placed images in a ‘links’ folder and all fonts used in the document in a ‘fonts’ folder. This folder can also contain a document, which can be created by the InDesign user with instructions. This can contain any notes from the creator and gives a full inventory of the history of the document, technical specifications and sizes as well as fonts, images used and the print settings that have been selected.
Adobe InDesign documents are easily recognizable by their magenta color with the Id logo and carry the suffix. indd. If an InDesign document has been created as a template it will have the suffix .indt.
Adobe InDesign documents can be opened on Macintoshes or PCs. However, there can be some complications with font compatibility when moving a document from one platform to another, so it’s best to open the document in the platform it has been created in.
There can also be some compatibility issues regarding features that have been created in newer versions of InDesign when opening a document with an older version of the application. Adobe has done a good job of making InDesign backward compatible, but some of these new features may not work when opening the document in an older version of the application.
Plug-Ins are Adobe’s way of allowing third parties to extend the scope of InDesign and create new features. Sometimes these plugins may be required to edit features that are not a core part of the InDesign application. If you’re having difficulties editing some element of the document, it may give you a message about a missing plug in. If you received an InDesign package with the Instructions.txt document, it will highlight if plug-ins were used. Some plugins are free, though many are now valuable pieces of software, which carry a license fee. gives a full overview of the plugin landscape for InDesign.

Guides to Help You Create an Adobe InDesign Document

When you open an Adobe InDesign document, you’ll find that there are a number of guides, which have been used in setting up the document. These will show margins, and columns in the grid of the page. By toggling the W key, you can show or hide these guides. By using the command/Ctrl J button it’s possible to navigate to other pages in the document. There is also a dialog box Window>Pages which allows you to jump from page to page.

InDesign has a few main objects, which allows design to be created

Text boxes – these can be single or multi-column and can contain text of multiple sizes and styles. To edit a text box, just double click with the black pointer and it will highlight the text. The pointer will turn to a text icon and you can choose which part of the text you want to edit.

Image boxes – Images are usually ‘placed’ in the document with a link created to the source. By clicking on a box and typing Command/Ctrl D you can browse for images to edit.

Lines, vector drawing tools can be used to create shapes and rules.

All of these elements can be colored using the color palette. You can choose a separate color for the frame or inside (fill) of a box or other elements. InDesign has very sophisticated tools for frames and lines. When editing an InDesign document, it’s important to remember the scale at which the final output will be viewed, on paper or on a screen to avoid using type, images or colors which will not work at the viewing size.

How to Edit Adobe InDesign Documents the Easy Way

However, editing Adobe InDesign documents can now be carried out in a new and revolutionary way, without using InDesign. Tweak has created an Adobe InDesign plugin, which allows users to upload their Adobe InDesign documents – and their related fonts and images to Tweak Cloud. It’s possible to decide which elements of the documents users in a web browser can edit once the document has been uploaded. Users can be assigned rights to view, edit and make PDFs, JPEGs or share on social media once the document has been placed in a Tweak Cloud portal to which they have been given access.

It’s possible to share a library of images for users to select and edit the images, which have been chosen in a document in Tweak Cloud, and editing text is simply a matter of clicking and typing, just like the Adobe InDesign desktop application.

“The designers are seldom writing the content right and the writers are seldom laying it out but we need to work together” – Anne-Marie Concepción

InDesign Secrets podcast co-host and renowned InDesign thought leader Anne Marie Concepción believes that solutions for designers and editors to collaborate are a hot topic.

“Designers are tired of making changes” – Indesign Magazine co-founder David Blatner

David Blatner shares his insights into the mind of the designer saying they want to spend their time being creative, not making mundane changes.

“It’s really going to take a lot of the burden off the designer” – Top Adobe Author Chad Chelius

Chad Chelius, who trains design teams at some of the largest ad agencies and brands in the US loves the idea that clients can go in and make type changes to InDesign documents online.

Typography really does matter – UK Designer Nigel French

Passionate about type, renowned author and graphic designer Nigel French thinks that designers need to show type more love and think about the size of body copy

How To Get The Most Out Of Tweak Cloud

Beautiful design is awesome, but sometimes you just want to make simple edits to artwork quickly. With our Tweak® Cloud, you can store all of your designs online and give 24/7 access to your wider team so they can edit and make high resolution PDFs themselves in a flash, because, as they say, time is money.

Minutes, not hours

No more will your employees wait on trivially small edits to existing artwork, just get the job done super-fast. With Tweak® Cloud, you and your team can update brand compliant materials and create high resolution PDFs ready for printing within seconds. Simple.

Picture the scene. It’s 11pm, you’re the head of sales, you don’t have access to InDesign® but you have a conference in the morning and need to tweak (no pun intended!) an element of last year’s pop up display graphic. 9 times out of 10, as head of sales, you don’t work with InDesign® or worse still, maybe you don’t even know what InDesign® is or does. Suffice it to say, you’re up some creek without a paddle – time to make a late night call to the Design team!

Now, picture the same scene but with Tweak® Cloud. This scenario would be alleviated instantaneously. You have access to last year’s pop up display in the cloud, you can make the necessary design amendments yourself and be ready for that conference tomorrow…all without having to annoy the Design team late at night….again!

Always print-ready

As a non-designer, the inner workings of how your document is edited isn’t really your concern as long as the designs come out the other side looking great. Detailed design and printing techniques can be highly specialised. With Tweak® Cloud you don’t need to know every single detail about bleed, colour profiles or CMYK images. Once your design files and images are in the cloud you’ll be good to go. We worry about all the technical requirements so you don’t have to.

Easy to use

The really neat feature about Tweak® Cloud is that literally no design experience is necessary. The cloud platform is built specifically for non-designers, meaning you can sign up today and be confident you’ll get the job done whenever artwork needs to be updated.

Making designs freely available to your staff is a tough process and seems like its been this way forever. Thankfully Tweak® Cloud is here to consign this needless torture to history by housing all your company’s design files in the cloud so everyone can access and make quick edits, whenever they want, in their own time. Talk about optimising your design workflow!

Click here to find out more about what Tweak® Cloud can do for your business.

Evolution of a product – the story behind Tweak Cloud

Ever since my team and I started on the Tweak mission in 2007, we had a burning desire to make it easier to access great design and print. We believe that print is far from dead – a powerful and tactile medium that is flexible and accessible to all sizes of business. It’s a means of growing business at a fair price without having to bid against your competition as is the case in online advertising.

We’ve worked hard with the pioneers of online printing like Thorsten Fischer and Tanja Hammerling, founders of Flyeralarm where we power their online stores in eight countries – with our 1.5 million designs across 140 products in six languages.

The result? Real democracy in design and print for the small businesses who use the service that we both provide on their successful online business. Great design for print at a fair price. That’s something we’re really proud of. We work with many other European, US and South American partners – who are disrupting this industry with quality and value.

However, we were constantly being asked to consider creating a platform for print buyers to get online access to their own designs – like we’ve done on the Tweak platform. We started tackling that challenge in 2015 and we demonstrated a full working model of a brand new SAAS application called Tweak Cloud at Drupa the world’s largest printing fair, in Düsseldorf this week. We had listened carefully to what the requirements were and our core objective was to create an application that made it really easy to make Adobe® InDesign® editable through a web browser. The InDesign® document is pre-flighted and colour and PDF settings created before it’s made available to users – ensuring that every PDF that’s made is first class, just like those we make on Tweak Print every day.

Through our InDesign® plug-in, Uploaders can decide what elements of the document can be edited, thus ensuring conformity to brand guidelines. Then the document can be shared to individual users or private brand portals, allowing the editing rights the Uploader granted – including low or high resolution PDF creation – and even ordering print directly within our application.

Our engineering and UI team have done an amazing job – and the reaction at Drupa has been a heart-warming endorsement of their passion and skill. So far, customers from more than 20 countries have committed to building Tweak Cloud into their workflow.

We’re not seeking to replace designers, but have relieved them of the drudgery of endless cycles of amendments – allowing them to focus on their real talent – creating original design. Many designers I know have told me that months after they’ve completed a design, they’ll be asked to drop what they’re working on to make minor changes to a project they’d almost forgotten about, at a moment’s notice. Impossible in a normal studio workflow. Frustrating from a client’s perspective. Not a problem with Tweak Cloud enabled.

We know that marketing professionals – whether they use Tweak Cloud for themselves or though their print partners – will be relieved to know that they can access their InDesign® document 24/7 – and make amendments and print-ready PDFs whenever they want at a low cost. We met one printer who loses money on every single business card order from a major corporate account to hold on to the business. The copy for business cards arrives randomly by email, resulting in multiple mistakes and corrections. He’s putting all of his corporate account material on Tweak Cloud. Now he’ll make money, even on those small orders. His customers will enjoy self-service too.

One Dubai based printer is creating portals for all his brand and ad agency materials to allow self-service and 24-7 ordering. And then there’s the UK midlands based printer whose print and design business is focused on clients in the education sector. “We’re going to put every one of their documents in the Tweak Cloud – and they can make a new version whenever they want – without knowing how to use Adobe® InDesign®, just a web browser – this is great!” this print entrepreneur told us.

We’re proud to have created another game-changing innovation that liberates the users of print – allowing easier customisation and ordering of print – and delighted with the warm welcome it has received from the global printing community.

Watch this space – we’ve got even more surprises coming!

Jerry Kennelly, Founder & CEO, Tweak.

Tweak Cloud is available from July 4th.

Simon Eccles shares with us his views on the key trends at Drupa 2016

Simon Eccles is a highly respected Print Technology journalist, based in the UK who has been covering print for more years than he cares to remember. He followed his father into the printing business and studied at the London Printing School before embarking on a career which included editing and reporting roles in a wide variety of publications including MacWeek, Digit, Digital Printer and PrintWeek in the United Kingdom. He’s covered an astounding NINE Drupas and told Jerry Kennelly about his impressions of Drupa 2016.


It’s been a very impressive, informative show so far and I’ve counted this is my 9th Drupa so I’m feeling like I’m an industry veteran right now! As every, for the last 20 years digital has been the primary moving force behind what’s happening in the printing industry. I’ve seen it go from microcomputers being the next big thing, through to digital cameras and now it’s digital printing, and now we’re seeing digital printing move into the mainstream and I think that’s probably one of the most important trends here and we’re also seeing people do more and more automation and what they can be turning the printing process into a true process where it is as much hands off; they’re calling it touch free or touchless jargon, along those lines!


There’s two areas that are possibly very innovative and very important; one is corrugated production, carton production using digital printing has been very slow to take off, much slower than what people thought, as opposed to label printing which has been going digital for the last 10 years and has become a very important part of the label sector. Folding carton production has not yet taken off, despite the prediction of it being the big thing, so in the meantime corrugated packaging is being seen as an intermediate step in the meantime. Corrugated production is very specialized and involves very large machines. There are some very impressive and large machines here at the show (Drupa).

What’s exciting me at the moment is something called “direct to shape” which is using primarily UV inkjet technology to print directly onto objects, as opposed to flat pieces of paper or transfers which then go on to something like an iPad or a phone case. It’s getting to be increasingly possible to print directly onto something that is a complex shape. One example is Heidelberg with their Omnifire which is basically a robotic are that grabs soccer balls and sprays an image onto it so you can buy in Germany, Switzerland personalized soccer balls and indeed in Heidelberg town you can buy personalized Muesli packs which are printed by these robots. Heidelberg in particular is talking about being able to print directly onto aircraft wings, vehicles and fridges and white goods in the future. Heidelberg is not the only one. It is quite a trend this idea of being able to print onto objects as opposed to printing onto transfers or shrink-wraps and using that as an intermediate process. I think eventually we’ll see it go onto ceramic tableware. We’re already seeing printing onto floor tiles. The industry for printed tiles has gone digital remarkably fast in the last 3 or 4 years. I think it’s something like 80 or 90% of all tiles printed worldwide are now digital. However, that’s not print and paper, which Drupa is about! Drupa meaning “druck und papier”!


Probably from my point of view, as primarily writing about digital printing, the most impressive aspect is the high-speed web printers are getting much, much better. You’ve had high-speed web for 8 years. They are solving the problems of printing on uncoated papers, or papers not primarily coated for inkjets which have been too expensive, so until recently you’ve had the option of either printing the very fast cheaply on low grade paper where you couldn’t get good quality or you could pay a fortune for the good paper and get good quality. Now you can get the bit of both and I think that’s probably the most important aspect of Drupa, that inkjet is getting faster, cheaper and better on more affordable papers.


I’ve been in the business for all my life. My father was in printing. I went to printing college. I’ve been writing about printing for 35 years and in all that time print has been dying according to pundits. Absolute rubbish! Look yourself. Look around you. You go into a pub or a shop or a supermarket – everything is printed. Signage is going to be with us forever. Packaging – you’re not going to wrap up your Corn Flakes in an Internet page. People are going to have promotional products, promotional goods, shirts, printed tableware, printed soft furnishing. Everything is printed. Print on paper for publishing may be affected as we talked earlier with newspapers not knowing what to do about the Internet revolution. Same for the magazines I work for. Books in a way are bouncing back where the idea of print on demand means a book need never go out of print anymore. In a way the volumes are going down, but the fact that you’ve got more jobs, more titles being printed in books than ever before as far as I know.

Hans Decuyper wants his design team to use their time more effectively to do real design

One of our ideas when we launched Tweak Cloud was to allow design agencies to manage their time better – Hans Decuyper, Creative Director of Belgian design agency talked to us about how Tweak Cloud could mean more effective use of time for his team, who don’t want to be spending their time doing minor changes, but real design.

Tweak Cloud – Hans Decuyper, Creative Director


I just saw a presentation of the Tweak Cloud software and it seemed to me that it’s very easy to use for our client’s to edit their files in a cloud-based application.


What I saw in the Tweak solution I think it’s possible that we can make or that our clients can make their own versions from the source files so they can make changes for different kinds of translations, i.e. English version, Hungarian version, maybe Chinese version!


I think that workflows can be faster because we don’t want to spend our time for corrections, for doing corrections. Most of our customers want to make their corrections on their own. We are too expensive for making corrections. We just have a design task for making new documents and new designs, but not for repetitive stuff like versioning or something!


This would be a nice solution for combining many clients into one cloud where they can do their own editing.

Do you think this is something that could be profitable, that is something your clients would be willing to pay for?

Yes, I think this software would be a great service for our clients and for us. We can make more money by not doing all those repetitive kind of jobs.

Bernd Zipper shares his views on the way forward for the Printing Industry

Bernd Zipper, CEO, Zipcon Consulting GmbH, a renowned blogger and online print consultant shared his views on the way forward for the printing industry with Tweak at Drupa 2016, the world printing fair in Düsseldorf, Germany today. Bernd is also the author of a highly respected blog, and a founder of the Online Print Symposium.



The signal from Drupa 2016 is that the world goes online and even print goes online and even the print industry goes online and so we see a lot of online services over here like Tweak for example or other vendors presenting their solutions and in my option it’s the right way because the printing industry has to change and they have to be where the customers are. These customers, the new customers are mobile and online and this is what we can see here at Drupa 2016.



A lot of customers are expecting the universal recipe to be a successful online print business, but this is nothing you can reach in a trade show. This is nothing you can reach in a business either. It is up to you to make your own personal recipe to set up your business in the future. What you can get at Drupa, what you can get from all the vendors at Drupa is an idea in what direction you can move your business, in what direction your business can grow, but it’s still in the beginning and it’s up to you to develop the right recipe.



Print is not dead. Print has to be where the customers are. If the customers are online, you have to move online. If your business is growing more and more in the direction of connectivity to your customer via ERP systems via online activity, you have to move in that direction, but it’s also very important that you automate your production, you automate all of the different approaches in your company, but you’re really going online. One email address is not enough for the whole company; you have to transform your business.



Automation is a goal we all have to reach. That means you have to automate your organization. You automate invoicing, automate payment, automate production and even automate layout production. So it’s very important that if you give your customer the right platform for that, you really have to realize that if you don’t automate your production, your print, you’re lost.



You know, any cloud service gives the freedom to develop your business. That means if you set up a business with a cloud service together, you’re open to concentrate on your main business and step by step grow into an online business. If you start over with your own application, maybe with your own web server, you have such a huge investment, so starting over with a cloud service, or cloud services, it’s not only about Tweak, it’s all about all these applications we have on the web, it’s very important that you can really can concentrate on your main business and grow with their cloud services. It’s the best, and also reasonable, and most affordable solution to start over an online business.



I think for Tweak it’s very important that Tweak get it’s nose a little bit more in the wind than others. Tweak did understand very early that we can automate graphic design, that we can automate creativity, a little bit, not all. So bringing up all these new services, Tweak has a very good chance of being up the race for these cloud solutions.

Yves Roussange tells us why print solutions like Tweak empower end users

Yves Roussange, Founder and Director of Soltect Pty Ltd (formerly ColourProcess Pty Ltd) shared his views on the benefits solutions like Tweak give the printing industry with us at Drupa 2016, the world printing fair in Düsseldorf, Germany.



My name is Yves. I am the owner of the business named Soltect, concerting the (print) industry and based in Sydney, Australia. I’ve got some customers who want to move into the market of direct, i.e. consumer-direct-to-print where I am looking for tech like Tweak at Drupa to help them to go and be disruptive in that environment. I found the concept of Tweak very interesting. Having 1.5m templates for all types of end user or end consumer who could order online a brochure, flyers, a business card to get the information directly printed back from the provider of the interface with the website. The second interesting thing is the second product (Tweak Cloud) with the online template builder using InDesign is for the client to prepare for its existing base customer some templates to dynamically give them the tools to change the address, to add multi-store etc.



At the moment, two of my customers, because they have been looking for an easy integration of InDesign artwork for existing customers who have got omnichops across Australia who want to customize the pricing, customize the promotion, or give the shop direct interaction with the artwork so they can deliver direct the final print, point of sales exactly, to them, to make one-to-one promotion and I think this is something today which exists already with other technology, but which higher price tag and bigger complexity to integrate.



Tweak Cloud is good because it gives the customer the opportunity without too big an investment to get in that template customization business on a dynamic label and by doing so they can build slowly the market and see how they can increase that market by getting new end users.

Tom Kiernan tells us why Tweak is a great publishing solution for all businesses

Tom Kiernan, Managing Director, Topic Newspapers, Ireland, shared his views on the benefits of Tweak for the publishing industry with us at Drupa 2016, the world printing fair in Düsseldorf, Germany.



I’m Tom Kiernan, MD of Topic Newspapers in Mullingar in the Rep. of Ireland. We are the publishers of a number of local newspapers in the area and we’ve had a look at the Tweak advertising solution recently and I have to say, having looked at some various options and some other competitive solutions, we find that this is a very interesting solution. In our opinion this would be a great asset for anyone with no background our technical expertise in terms of producing advertising for their business.


For the advertiser who wants to produce a compelling ad, they have the answer with Tweak advertising as there is a vast range and a vast amount of advertising solutions there for all kinds of businesses. They can produce very quickly, in a matter of minutes, that they can get to their newspaper or whatever media they decide to go with.