Supermarket Marketing Techniques to Wow

Supermarket Marketing Techniques to Wow

Nowadays, customers expect nothing short of incredible customer service and unique marketing ideas – and so they should. But as a retailer, you should also never accept anything less than the best, as good customer service and marketing techniques are what makes a retail business thrive.

Customers need to have their needs met and you need to do that in a way that sets you apart from your competition.

When it comes to improving your supermarket marketing techniques, there are a variety of different approaches you can take that will make your customers feel enlightened about a product, rather than harassed.

So here are some of our best techniques to attract your customers’ attention and most importantly, keep it.

How to Keep Your Supermarket Customers' Attention

Host In-Store Events

Most likely, these events will center around food more often than not, so why not host some in-store tasting events?

This kind of event is brilliant to restore loyalty in some of your existing customers but also spark interest in those who might simply be wandering through your store.

Have regular events that people can schedule their shopping trips around. Showcase products that go well together.

For example, if you are taste-testing some hummus, use some Doritos or crackers with them and have a special offer that day on the two items when bought together.

Emphasize Fresh

Nowadays, there is an ever-increasing emphasis on freshness in supermarkets and we can see why. People love to know that their fruit, vegetables and farm-sourced products are of the freshest quality possible.

Make sure to work with the best farmers and organic suppliers possible and underline this in how you decorate your business and this section of your shop. By using earthy tones and farm-style décor, you can underline where your produce comes from.

Support Local

Even if your supermarket is part of a large franchise that is known nationally, it is most certainly work your while to support your local small businesses and sports. This gives your locality an impression that you have a vested interest in their community's success.

Offer sponsorships of local sports clubs and make your support known through your décor of the supermarket. This can help curb your customers' views from that of an emotionless franchise to a supportive, local business.

Product Placement

Sometimes the biggest bits of help are the simplest solutions. Product placement has a huge effect on the journey of your buyers as they navigate through your store.

By placing more commonly bought products at the back of the store, such as bread and milk, customers have to travel further into the store to find products they want and are more likely to find additional purchases to make.

It is a very rare but strong customer that can resist the strong smell of a bakery as they shop!

Market In-Store

There is a lot to be said for having a member of staff standing in the doorway to your supermarket and handing out flyers. These flyers might detail the discounts available in the store at this time or have a discount code that customers can use at the checkout.

These flyers are also a handy time to date the in-store events you are hosting.

These flyers can be made with Tweak Cloud, in a web browser, with Adobe InDesign. This is done without any expensive licensing fees maintains your supermarkets brand integrity.

Edit and create from over a million different templates and perfect your color palette and typography. Visit our homepage for more information and sign up for a free demo. Our sales team would be more than happy to help you market your supermarket to its' highest potential.


Reduce Waste on Procurement Budget

How to Reduce Waste on Your Procurement Budget

Every single business, whether they admit it or not, is considering different ways to reduce waste on procurement budgets. They want to achieve this without compromising two vital aspects of running a business – productivity and quality.

So, how do you achieve this?

Well, businesses generally need to follow a few simple steps and implement a few of the top tips out there that multiple businesses are using to reduce their costs.

Remember before you begin, it isn't always about cutting costs in every aspect of procurement. Trying your best to save as many cents as possible is useful only to a certain point, but sometimes you need to find out where the big money is being spent and exactly where your waste is.

Here are some of our best tips and advice on how you can reduce your procurement costs and budget.

Smart Ways to Reduce Your Procurement Budget

Consider Your Time

Though it may seem initially tedious, one of the best steps you can take is to map out exactly where your time and energy is going to procurement.

Consider your team members and their duties. How much time do they allocate to different tasks? Think in terms of hours and how much they are paid by the hour. Include yourself in this consideration.

We're not asking you to cut your staff, just to simply consider different ways their tasks could be streamlined and automated. This is about saving money in the long-term, not immediately.

If you and your staff can put more time towards higher value activities rather than minimal tasks, than that is an investment in your company in itself.

Negotiate with Suppliers

Don’t be afraid to speak confidently and logically with suppliers. Whilst it is far from a pleasant task from either point of view, if you want your business to save money on procurement, then you have to discuss prices to ensure that you are getting the best deal possible.

Settle on a suitable cost that you deep reasonable for your business and consider if certain suppliers are not all that beneficial for your business anymore. Can you live without them? If the answer is yes – or you are doubtful – then it might be a way for you to do without and save money.

Be confident, smooth and comfortable. Be careful not to alienate your suppliers or create unnecessary bad blood. Know your figures and points of discussion, ever before the conversation takes place.

Save Money on Printing

Saving money on your printing process without impacting your content flow, you can ensure that your waste is reduced – as is your overall printing spend.

Think about your business printing habits and if they are over-the-top or unnecessary at all. Create a marketing process that makes your business impactful.

With your marketing materials, have tailored deliveries for different areas or target audiences. This is a great method for measuring host effective your content is.

You can use Tweak Cloud to do this – with a repository of over a million professional marketing templates and live reporting on printing, so you know exactly how your printing campaign is progressing.

Tweak Cloud also aims to save people on procurement costs by allowing you to order just as many as you wish and print only what you need, aiming to help you reduce excess.

Visit our homepage for more information on Tweak Cloud and to sign up for a free demo.


The Very Best Marketing for Realtors

Marketing for Realtors – What Works

Nowadays, there is no shortage of creative ideas out there for all kinds of marketing. From content marketing to online marketing, there are always new ways to get your potential clients engaged and hopefully, gain future referrals.

In the age of the internet, it can also be very easy to assume that everything you need to do for marketing requires a Wi-Fi connection. Well, actually, there are many different ways to target clients on a local and expanded base.

With the increasing number of real estate marketing tools out there, it is more important than ever to target what the marketing techniques that suit your real estate business.

That's why we've compiled a list of some of the best marketing ideas for realtors that you likely haven't tried yet.

Perfect Marketing Ideas for Real Estate

Content Marketing for Realtors

Well, with this suggestion, you do need a Wi-Fi connection to spread around the message of what your real estate agency offers over your competitors.

Content marketing is an eternally improving method of marketing that aims to get the unique features of your business out there to an expanded, online audience. There an abundance of features for content marketing that might suit your business over others.

Think about your business and how best you can service your features and in what form. With content marketing, you can take part in many varieties of passing information to others.

For example, you can create infographics of your real estate business. Viewers and potential clients retain information more fully when it's visual and easy to understand. Consider who is your target market and it is worth it for you to make your service digestible in a form other than web content or radio and TV advertisements.

Another option is for you to consider running a blog, offering your expertise for free to your clients and potential clients. Run an FAQ format blog targeting different aspects of the buying or selling process weekly or rotate this with a webinar. By offering your hard-earned expertise for free, you will gain the respect of your target audience.

Other options include writing an eBook, shooting and promoting videos and social media outlets.

External Presence on Websites

No realtor or real estate agent should underestimate the value of marketing their business through external websites.

For example, aim to feature your real estate agency on Google My Business. Google My Business is a Google-powered platform that allows businesses to manage their online presence.

Thankfully, it is exceptionally easy to set-up a GMB account. Your profile and full business details will begin to appear in the search results. Your customer outreach will blossom – particularly for mobile searchers.

You can also market on Zillow, which allows your full range of properties to be accessible from your web browser. Your users can also gain a 'Zestimate' for the price of their prospective properties.

Marketing Materials

Having said all of the above, the importance of marketing materials for offline distribution has not dropped. Nowadays, marketers need to deploy both offline and online marketing at the same time in order to cover all of their bases of their target audience.

Having flyers, leaflets, brochures and posters representing your business are hugely beneficial. You can place these marketing materials directly into the hands of your business's target audience by dropping your flyers into local coffee shops or restaurants.

However, because this is a targeted form of direct mail, your design needs to be perfect. With the correct logo, color palette and typography, your marketing materials can transform your business.

Tweak Cloud aims to assist in this, by functioning as one platform for all of your digital assets that are available 24/7. Users don't need Adobe licenses to access over a million design templates and edit them from a web browser in conjunction with Adobe InDesign.

Take your pick from leaflets, flyers, brochures, posters and business cards to input your information to. Tweak Cloud's designs are specific to 350 different business types, include real estate. They contain premium photography and professionally pre-written copy.

You can check out our homepage for more information in Tweak Cloud and sign up for a free demo – our sales team would be more than happy to help you.

On behalf of Tweak, we wish you and your real estate agency the best of luck with marketing!


retail design collateral examples

Perfect Retail Design Collateral Examples

No matter the size of the business you will most certainly need some kind of marketing materials, even if it is just business cards for networking at events. When it comes to retailers, this is all the more important.

Retail businesses rely on their reputation and marketing materials. That's why we've put together some of the best retail design collateral examples Tweak has to offer.

Our solution aims to make retailers lives a whole lot easier, by showcasing the very best of their business at all times. So, the second that your flyer leaves your hand and into that of a potential customer you can feel confident in the quality of your representation.

Why Marketing Materials Matter

When it comes to business, you have complete autonomy over what gets put out there to the environment about your business and its reputation.

Marketing materials can include but are not limited to, leaflets, brochures, flyers, business cards, postcards and, posters. Thankfully, this wide variety of choice gives us tons of different options on how we can approach marketing our own business and everything special we have to offer.

Marketing materials are like window shopping for your business and help people to have snapshot view of why they should pick you, over your competitors.

Brand assets that involve images also make life much easier by showing what you have to offer, without you having to explain.

Ultimately, marketing materials are not even close to becoming extinct. They are not on the way out and because of that, they're a must. It's not worth risking your business success by not using marketing materials – either web or print.

Retail Design Collateral with Tweak Cloud

Tweak Cloud is a service that aims to improve the workflow of retailers and reduce their marketing budgets – while increasing their sales.

There is a repository of over a million different design templates specific to 350 different business types. Users don't have to fork out for expensive licensing with Adobe, as they can simply edit, create new designs straight from their web browser.

For retailers, this is an ideal solution that works equally well for franchises.

Designs are professionally made and fitted with premium photography and copy, that works perfectly for so many different types of retailers.

Every detail of a design can be edited and saved in a Tweak Cloud account, reading for approval by a team leader.

For more information on Tweak Cloud, you can visit our homepage and sign up for a free demo. Our sales team would love to hear from you and discuss how Tweak Cloud can help you by delivering quality.

TweakCloud-PrintInOneClick-6


PDF Editor for Free

High-Quality PDF Editor – for Free

Free software for editing PDF files can be a challenge to find, but incredibly useful. Nowadays paid PDF editing tools can be expensive for one-off and recreational users, so finding the right free tool is vital.

We have exactly that tool.

PDF files are designed to look the exact same on any web browser or device. They are uniform and perfectly uneditable at times – which is ideal for sharing. However, there are times when you need to make big edits to your document and fast.

There aren't many PDF editing tools for free and even less that don't leave watermarks on your documents, which is why we've created a tool that doesn’t leave your design with any unwanted extras.

Keep reading to find out how to use Tweak PDF Manager for free, in no time at all.

Screen Shot 2018-04-09 at 17.00.32The Features You Need to Know About

Tweak PDF Manager is a single suite of features for all of your PDF editing needs. For example, you can merge, split, compress and covert with this PDF manager.

Alongside this, you can also rotate your PDF files and add page numbers and watermarks to files – personalizing them even further.

Read about all of the features here.

Merge and Combine PDF Files

With Tweak PDF Manager, you can upload your files easily and merge them.

The easiest way to do this is to use the handy drag-and-drop feature and simply pull in your files to the web page, where they will upload straight away.

You can also upload directly from Dropbox. With a single click of a button, you can download your merged files.

Split and Separate PDF Files

Splitting PDF files is the exact same as merging, you can easily upload your files and choose how to split.

Would you like to split your files by range or into individual pages? Whichever you prefer, you can do.

Compress and Reduce PDF Files

Compressing PDF files has any number of excellent benefits, besides simply taking up less space and making your information easier to send. The best ways to do this with Tweak PDF Manager is to upload your files and choose your compression type.

We understand that through compression, you can sometimes lose out on quality. We want you to avoid this entirely and choose from three different compression types; extreme compression, recommended compression, less compression.

Each compression type has a different level of quality attached to it, making your file compression personalized.

Add Page Number

Adding page numbers to your PDF files is extremely useful for organizations but also a vital component of personalization.

Choosing the position and type of page number you want is a real advantage and with Tweak PDF Manager, you can do just that.

Add Watermarks to PDF Files

Adding watermarks with Tweak is entirely customizable. If you'd prefer to have a watermark that's an image or text, you can choose.

With text watermarks, you can choose your font type and size, completing your personalized typography. You can also rotate your watermark and choose its exact position.

Convert Files to PDF

PDF files are the perfectly secure document. If you send a Word document to a colleague and they make edits you didn't approve, then you'll wish you had a PDF file.

Upload your Microsoft Word and Excel documents, PowerPoint presentations and images to Tweak and download a fully converted PDF file.

Rotate PDF

Often, when you convert a Word document to a PDF file it can be a real challenge if your documents are rotated incorrectly.

You can fix this with Tweak by rotated your document to four different angles.

To use Tweak PDF Manager, you can click on our sidebar.


Rental property marketing ideas

Top Rental Property Marketing Ideas for Business Success

As a realtor, you've most likely thought about how you can give your marketing techniques a boost, and ultimately gain more clients.

Marketing is a game that is constantly changing and with that, your techniques need to be constantly updated to keep your customers interested – and to attract new ones.

In today's changing market with the internet competing with print media, it can be hard to think of how you can turn traditional marketing techniques into a unique selling point for your business.

That's why in this article we've put together a list of our best rental property marketing ideas to boost business success and help you gain clients and vendors.

Build an Online Persona

As a real estate agent, you more than likely have a website that helps to give people information about the properties that you represent. 

However, that doesn't have to be where you stop. Instead, you can work on building an online persona through your website and social media profiles.

By having a consistent tone in any of the content you upload, along with brand integrity through your fonts, color palettes, and typography.

Offer Your Expertise

Think about it – as a realtor, you have likely gathered a huge amount of information about tips and pitfalls to avoid when you are looking into buying or renting a property.

Well, a useful means of gaining traffic might be to offer your expertise to help others. By hosting a webinar or writing a blog linked to your website, answering some vital questions first time buyers or sellers you will gain traction to your brand.

By offering your information for free, you will unwittingly gain a positive reputation with your other prospective clients that can travel through word of mouth to future costumers.

Use Video with Social Media

Social media is the kind of marketing tool that needs no explanation. There is such a variety of sites that you can showcase your properties to anyone at any time – once they're scrolling on their phones!

However, with apps like Instagram and YouTube utilizing video can be all a handy trick to set your agency aside from your competitors.

Photography is brilliant, but when it comes to buying or renting a property, people need to see the whole product.

When a prospective customer sees that they can view a whole house at its best, they will be more like to click on your website and social media accounts, over your competitors.

Hire a Photographer

While videos are brilliant and definitely worth implementing, photography is still a factor of real estate agencies that we cannot ignore.

However, if you're going to have photos on your website, you should take care to invest in a quality photographer.

Photograph your properties when they have been cleaned and are looking their best and you will be surprised at how easily your clients will be able to imagine themselves in that home.

In-expensive Brand Assets

It's no secret that having the right business cards, leaflets, brochures, flyers and other marketing materials can truly make the difference between whether or not someone takes your real estate agency seriously.

When you combine your premium photography with quality templates for marketing materials they are sure to be eye-catching. But that doesn't mean you have to spend all of your marketing budget on printing costs.

For example, you can choose between thousands of templates for postcards, business cards, posters, brochures, leaflets and more with Tweak. You can edit them online for free and design great rental property assets. Check out our homepage for more information or to just get designing straight away.

We hope you've found some of these tips useful and will use them to guide your real estate business to success!


Learn how can PDF be converted to Word online and offline! Free, secure and simple, there are many PDF tools to transform your PDF files with ease

Can PDF be Converted to Word?

Have you ever needed to share a document easily, without any hassle but found that its PDF format was just too large to send over email?

Or have you ever needed to edit a file in its original format, only the discover that there was no easy way to convert a PDF back into a Microsoft Word document?

Well, then we are here to answer your question: can PDF be converted to Word documents?

With the sheer variety of online PDF converters PDF files can be converted to Word documents within seconds!

Keep reading to discover our step-by-step guide on just how to upload your PDF files and download your brand-new Word documents from several different online converters and how to convert your PDF files even when you're offline!

 

Can PDF be Converted to Word Online?

The many new online PDF converters strive to offer you the best possible service that we can and when it comes to conversions, that means speed, quality, and security.

If you are looking for a free, online PDF converter, then there are many to choose from – so here are a few that we recommend.

 

SmallPDF

SmallPDF aims to bring you the highest quality Word documents after your conversion, whilst keeping your information entirely safe! To do this, they use a drag and drop feature that helps you to upload your documents easily where they are deleted from the server after an hour.

You are free to upload your documents from Dropbox or Google Drive also, which is sure to save you time.

ILovePDF

If you are looking for a simplistic converter with no frills or anything over the top – ILovePDF is probably the website for you.

While the website doesn't have any of the fancy extras now common with free PDF converters, you can still drag and drop your files into the center of the screen and watch them convert very swiftly.

PDF2DOC

PDF2DOC helps you to upload up to twenty different PDF files and convert them into Word documents in an easy to use interface.

This website is also very useful because while your PDF files are converting, you can browse all of the other additional conversion services they offer. In total there are nine other services on offer.

Offline PDF to Word Conversion

If you are not too sure about the safety of using a PDF to Word converter online, we understand where you're coming from.

Thankfully, there is a simple solution – use Adobe Acrobat. Adobe Acrobat is the official PDF editing tool offered by Adobe that works straight from your desktop and doesn't rely on an internet connection to get all of your conversions.

Once you open a PDF file in Adobe Acrobat, you can choose to export it in the right pane and you can then select the resulting format you want. In this case, you can choose Microsoft Word document.

And just as quickly as you started, your task is done and you are finished! Now you'll always know how to convert PDF documents into Word documents when both online and offline.

You can click on our sidebar to use our Tweak PDF Manager, for different conversion pathways. Thank you for checking out our blog!


Save money marketing materials

Save Money on Your Marketing Materials

Your marketing materials work hard to create the first – and often, lasting – impression of your company and business. If they fail to represent your business accurately, then this may have a very negative effect on the traction your company gets.

On the other side of the coin, if your marketing materials are well-designed and look professional, then what people will say about your business will have the ramifications that you desire the most.

All of that being said, your marketing materials can be expensive to produce. So, how do you combat this expense, without losing quality?

With the aim of answering that question is exactly why we've decided to put together our tips on how you can save you money on marketing materials – while increasing the impact your existing materials have.

How to Save Money on Your Marketing Materials

Problem Solve as Early as Possible

You're probably familiar with the phrase prevention is better than cure. Well, the same logic stands when it comes to marketing.

There is no better way to avoid a panic about the money you're spending on your marketing materials than to have full clarity about where every cent of your money is going.

As a boss, this can feel a little tedious, but if you identify the problem in the chain of the design process as early as possible, the problem will be easier to solve.

So, we recommend that you spend as much time as you can spare on understanding just where your money is going and what you're getting out of your designs. By equating cost and worth, you'll have a clear understanding of how you can maybe cut out some of the designs that aren’t serving your brand, and in turn save some money.

Size Matters

If you're looking to save money on your marketing materials, one of the most effective ways to do that, can be to consider the size of the marketing materials you're printing.

It might sound a little trivial, but even an inch can make a big difference when you are printing. Think hard about how you are utilizing the space you have at the moment, and if your message can be condensed into a smaller space.

Make sure to be careful not to condense your message so much that you feel as though you are compromising the vital points that you need your prospective customers to hear.

Try Out Online Marketing Materials

When it comes to design, it can be hard to see that sometimes, you need to try something new. However, if you're serious about needing to save some money from your marketing budget, you should consider getting your marketing materials using online templates.

Our own website is a fantastic way to find the right templates for you. Tweak has three different levels of financial commitment for your business. Tweak has marketing material templates for flyers, leaflets, brochures, business cards and more – all with pre-written text for more than 350 business types.

If you're interested in trying out Tweak for free with access to 100,000 customizable templates, you should visit our homepage for more information.

Visit our homepage for more information on marketing materials and reducing your budget! Our sales team would love to hear from you.


PDF and Word Converter

PDF and Word Converter

There are times when we need either a Word document or a PDF file – sometimes, we need both. But what happens when you have an hour left of your work day and you need to edit that really important PDF file?

Well, you need a quality converter –  a converter that can convert your PDF files to Word documents and vice versa.

In this article, we're going to put together all of the converters that you need to achieve just that.

When you need a converter, you need to choose one that is 100% safe for you to use and won't retain any of your information after you upload a file.

Convert Word to PDF

Sometimes, Word documents can feel a little insecure. After all, no matter you share them with, they can be edited.

It can also be hard to share Word documents with people who may not have Microsoft software installed on their computer. PDF is a format that can be viewed by anyone, without needing particular software to open it.

PDF is also a compact format that doesn't have to always rely on the fonts and settings installed on one's computer to view them, making them perfect to share with friends and colleagues.

Tweak PDF Manager

To convert Microsoft Word documents to PDF, you should check out Tweak PDF Manager. This is an entirely secure manager that automatically cleans your documents easily.

When you reach the homepage, you can click on the convert icon that will direct you straight away to where you can drag-and-drop your Word document in online.

Your newly converted PDF file will be available to download instantly.

Convert PDF to Word

Converting your secure PDF file to an editable Word document can be extremely useful if you have information you need to extract and reuse. This is especially important with images because with PDF files images are embedded.

With PDF files, there are very limited editing strategies available. Often, you can only edit two or three words at a time, so Word makes much more sense for longer pieces.

CloudConvert

Cloud Convert has a number of great features, one of which is undoubtedly an intuitive PDF to Word converter. You can convert more than one file at a time and is entirely available from your web browser.

You can check out our PDF manager at our sidebar and visit the rest of our blog for more information.


Postcard ideas for realtors

Unique Postcard Ideas for Realtors

Direct mail marketing campaigns are still among some of the most popular and effective marketing campaigns out there. Not only that, they're also incredibly cost-effective.

For realtors, postcards are a great way to display a snapshot of what your business stands for – and the properties that potentials vendors might be interested in.

But there are some tips and tricks that are essential to know before you run your marketing campaign and print your postcards. Here is a list of our best advice to help you boost your business and gain clients!

Know Your Audience

Knowing who you are trying to reach with your campaign is the most effective means of sending postcards. Think of who your potential clients might be. Are they families with young children needing to move to a bigger space or are they young graduates looking to move out to an apartment share?

It makes much more sense in terms of effectiveness to send out your postcards to specific people rather than mass areas and localities in the hopes of reaching someone who needed a good realtor. This method will also save you a lot of postcards that are better used for targeted clients.

Get to the Point

Postcards have a considerably smaller space than some other marketing materials, like leaflets. That's why postcards need to be short and to the point. Keep your message brief and remember to explain to just how your customers can benefit from your services as a realtor.

Make it hard for your prospective clients to avoid what you have to offer. You'll be surprised by how many people might end up using your contact details.

Use Visuals

Your whole real estate agency business is entirely dependent on the appearance of the properties you are representing for other people. When beginning a postcard campaign, your visuals will be what grabs people's attention, not your words.

Invest in a good photographer, and capture your properties in the best light. This will undoubtedly help your customers to begin to imagine themselves in their new homes. Make sure to use both sides of the postcard to your advantage, leaving plenty of space for visuals.

Bold Headlines

What will attract people to your business postcard in the first place will be, alongside your visuals, your eye-catching headline that summarizes exactly what your realtors can do for potential clients.

This is worth spending a lot of time thinking about because in an ideal situation, your tagline can be used across the board on your brand. This is great for helping people to create associations with your brand.

Just like we all know the McDonalds tagline ('I'm lovin' it') or Tesco's famous phrase ('every little helps') - wouldn't it be ideal if people could create the same associations with your real estate brand. From just a phrase, people can tell a great deal about your business and what you stand for.

Don't Break the Bank

While postcard campaigns can be incredibly effective when carried out correctly, there is no need to blow all of your marketing budget. Especially because of the great number of postcard providers that offer free or inexpensive templates that have great, simple design.

That's why the templates we've listed are perfectly designed to leave you space for your visuals and text. Send your template to your chosen printers, and you are all set to begin a successful postcard campaign.

Design incredible realtor postcards with Tweak Cloud - an online platform that gives you and your team 24/7 access to your designs.

Let your designers focus on perfecting the original design and leave the small detail changes to you, saving you time and optimizing your workflow.

Check out our homepage for more information.


How to Reduce Marketing Budget and Expenses

How to Reduce Marketing Budget and Expenses

At one point or another, we can all find it hard to budget. Budgeting is undoubtedly tough, but when it comes to running or owning a business, no matter the size, it's vital that outlining and sticking to a budget becomes second nature.

Whether you've set unrealistic budgeting goals in the past or are unsure of what you should aim for when it comes to your budgeting goals, marketing can be a great place to start.

When business owners are concerned about their expenses, marketing is often the first budget to be cut – even though marketing is vital to boost your company's customer base.

That's why in this article we've curated a couple of ways that you can reduce your marketing budget and expenses, without sacrificing the quality of the product – or the number of people in your target audience that you are reaching.

Tips to Reduce Marketing Budget and Expenses

We all want to decrease our marketing budgets, while increasing results – it's the dream, right? Well, thankfully, there are a few ways that you can do this.

Consider Your Customer

You've probably heard this before, but the fact of the matter is that knowing your customer is always important.

If you know all there is to know about your customer, then you can anticipate what they will need from your business.

But how do you get to know your customer? Well, one of the best ways is for you to be able to know where your prospective customers spend their time. If you know what other businesses that they spend time in, you can place your marketing materials accurately.

You should also consider continually surveying your existing customers and asking for feedback in every way you can – it's the best way for you to improve.

Repurpose Your Content

Content is vital. There's no point having the world's greatest business card if it doesn't tell your customers anything about who you are and the type of service you offer.

A great way of saving money is to reuse your impactful content. Use similar content in flyers, brochures and leaflets, and you won't have to spend money by re-designing your products and re-writing your marketing content.

Time is money, after all, so you might as well get as much as possible from your existing work as possible.

Online Marketing Materials

Perhaps it’s a question that people regularly ask themselves – is print marketing really worth it? The short answer is yes.

Print marketing consistently outperforms other forms of marketing and gets businesses great results. Print marketing materials such as flyers or brochures are a deeply tangible way of communicating information.

Online, people are more likely to read information very quickly and might miss the key ideas in the message. On paper, we tend to read more carefully and with focus. While there might be a sense of detachment when you see adverts on Facebook – most of us just scroll straight past – on paper, it's easier for the customer to imagine themselves using the product or service.

That's why we recommend that you get your print marketing materials online – which is usually a much cheaper way of getting your message out there to your target audience.

You can give Tweak a try. Tweak has three different levels of scalability with products, starting with a free service that is ideal for small to medium business. In this free service, you have access to 100,000 templates for flyers, brochures, posters, banners, leaflets and business cards – all of which are entirely customizable.

Check out our homepage for more information.


Marketing Materials Cost Control

How to Use a PDF Size Reducer

Have you ever had a last-minute Skype meeting with your boss who has just asked you for all too important PDF files – only to discover that they are too large to send?

If the answer is yes, then you need to look into compressing your PDF files!

Learning how to use a PDF size reducer can help you greatly reduce the space taken up by documents on your desktop. PDF compression also helps to make your PDF documents easier to send via email.

Tweak PDF Manager is a PDF editing tool that is both free and online. With Tweak, there are seven different features – including a PDF compressor.

If you want to optimize a PDF file, you should condense the file size of PDF document with either an online or offline PDF compressor.

How to Use an Online PDF Compressor for Quality

There are many great PDF compressors out there. We have many to choose that will help us to reduce the files we need to.

The key question we need to ask ourselves is what kind of compressor we are looking for.

Many people are very concerned with the quality we might be sacrificing when compressing PDF files.

That is where Tweak PDF Manager comes in. With our compression tool you can choose different levels of compression and because we know how important quality is, we recommend that people search for a PDF compressing tool that will allow them to customize their own level of quality.

 Tweak PDF Manager's Compressor

From the Tweak PDF Manager homepage, you can select the 'Compress' button.

From this point, you are free to upload your PDF files.

Tweak uses a really useful drag and drop feature that will help you to upload within seconds. If you need to, you can upload manually by clicking on the PDF page icon.

You can also directly link your PDF files to be compressed from Dropbox.

Once your PDF is uploaded, you can choose between three different levels of compression and quality.

  • Extreme compression – less quality, high compression.
  • Recommended compression – good quality, good compression.
  • Less compression – high quality, less compression.

With a huge amount of speed, you can compress your file to the level you want.

All that's left is for you to click on the 'Download PDF' button or wait for it to download automatically, depending on your web browser.

So, there you have it, now you know how to use an online PDF reducer!


Supermarket Marketing Tactics

Supermarket Marketing Tactics for Success

In-store and external marketing for supermarkets is an exceptionally important step in the success of a business. It's both necessary and effective for attracting new customers and rewarding returning customers.

To learn how to gain penetration within your supermarket target audience, keep reading our lives of the most effective supermarket marketing tactics.

You're sure to find something to suit your particular franchise and to help boost your sales and returning customers. Satisfy your customers' needs and increase your profit in no time and all.

Keep reading to discover our top supermarket marketing tactics.

Top Marketing Tactics for Supermarket

When it comes to supermarkets, marketing is essential for a few different reasons. Namely, marketing is effective in selling more of your produce – once you are clear on your strategy. Without any kind of chaotic marketing strategy and minimalistic marketing, your customers associate your supermarket with cleanliness, clarity, and marketing.

And after all, the customer defines the success your supermarket achieves – so here are some tips to help you along the way.

Organize Your Store Layout

The layout of your store greatly impacts in what order your customers see your products. Think of the most successful chains around – the fruit and veg is generally to the front, right?

Well, that's the give customers a sense that this shopping trip is good for their health and that the brand cares.

If your customers smell freshly baked bread upon entering, then they will be more likely to be lenient with their expenditure whilst salivating at the glorious smell.

In addition to this, by having your customers most frequently purchased items at the rear of the shop, your customers have to pass a whole array of other appealing items on the way to the milk aisle.

Consider your current store layout and, if necessary, change it up.

Refresh Your Marketing Materials

Sometimes print marketing is one of the most useful techniques to make sure that your customers are informed about the all new offers, products, and discounts. This can be in the form of newspaper inserts or in-store hand-outs.

However, designing new marketing materials can sometimes be an expensive affair. That's why an automation service that doesn't require expensive over-and-back conversations with a designer.

That is what Tweak Cloud achieves, by helping marketers to access their designs at any time and edit them from a web browser in tight conjunction with Adobe Creative Suite (InDesign) so that a separate, expensive license with Adobe isn't necessary.

If your designs need to be updated with the most recent prices and marketing, then use Tweak Cloud's dynamic publishing feature that helps you to input prices, images and other information about your products with a single SKU code.

Have Related Offers

Whilst having any offers are extremely useful, having related offers can be even more effective by being a compelling price point.

For example, discounting the price of both carrot sticks and hummus is the perfect excuse to have a featured section offering them together. By using products that have a natural connection to the others will give the perfect chance for co-promotions.


Real Estate Advertisement Ideas

Easy & Effective Real Estate Advertisement Ideas

It is no secret that nowadays competition is intense across every business type – including real estate agencies. It is more important than ever to have a quirky and eye-catching marketing campaign to help you get your properties out there and give them the attention they deserve.

Any of the advertising ideas that you implement are bound to have a positive impact on your business that will help you to take your impact to the next level.

That's why in this article we've put together some of the most effective real estate advertisement ideas that are easy to execute. Check this out to see what you can do the revitalize your business!

Real Estate Advertisement Ideas

When it comes to advertisement and marketing, it's important to think outside the box and give your potential vendors a new and stimulating way to see your message and just what sets you apart from your competitors.

With an open mind, you can cut ahead of all of the rest and give your real estate agency a real head-start.

Create an Online Persona

It is no surprise to anyone reading this that online marketing is becoming increasingly popular when it comes to marketing and moreover, increasingly effective. However, there is no point just uploading your listing without thought to how it looks to your customers.

With every upload you make online, you are subconsciously curving how your potential vendors see you – and how seriously they take your business.

That's why building a successful online persona is a useful way of making sure that the associations people have about your business are positive.

Take time to design a profile that can be viewed across all mobile devices, as well as laptops and think carefully about your color scheme, theme and fonts that you want to use.

With every decision ask yourself – how does this represent me?

Don't Underestimate Social Media

It can be very easy to fall into the trap of assuming that the person who is sitting on their couch scrolling Facebook on their phone is not the customer you are looking for. Well, you never know who needs a property and when.

That's why it is important to target customers where they spend the bulk of their time. While in person this might be the local library or supermarket, online the answer is most certainly social media.

Take time to consider the social media platforms you want to advertise on – Twitter, Facebook and Instagram are the most popular.

Often the best advertisement on any social media is having your own profile that you carefully grow and post on with care – aiming, always, to add value to a person's time on that particular platform. If you post just for the sake of it, people will be able to tell.

Invest in Photography

Your whole business as a real estate agency is built around visuals. If a client doesn't like the appearance of a particular property, the likelihood is that they won't buy or rent it – no matter how well it might scrub up after a little bit of love.

That's why photography matters. Invest in quality photos of the properties you are listing, and your will see increased engagement.

We're always taught not to judge a book by its cover, but with housing, it's most certainly a common practice. Hire a photographer or at the very least, invest in a quality camera, and take your photos when the properties have been appropriately cleaned.

Invest in Design

Marketing materials – both online and offline – can be a real selling point for your business. Give your business a print and digital appearance that matches your office front and your website by keeping your color scheme and fonts consistent.

With Tweak Cloud, you can keep your brand integrity by using our online safe platform, with 24/7 access to your designs that you and your team can edit.

After you've designed your marketing brochures and leaflets from over a million templates, you will have live reporting of the printing process.

Check out our homepage to sign up for Tweak Cloud, and get a free demo! Our sales team are more than happy to help. 


Are PDF safe to open

Are PDF Safe to Open?

There is no simple answer to the all too important question – are PDF safe to open? Some PDF files are safe to open, whereas others might not be. But how can you tell the difference?

What is important to learn and understand is where you are opening your PDF files from and if that website or application could be infected with some malicious software that could damage your computer, most often, without you even realizing.

To find out how to know if each individual PDF file you want to open is safe and some important tips and tricks for being safe when using PDF files, keep reading!

 

How to Know Are PDF Safe to Open

There are a few very general rules of thumb to use when trying to decide if a particular PDF file is safe to open.

For example, you should be safe opening a PDF file directly with an Adobe application, such as Adobe Acrobat or Adobe Acrobat Reader. Applications like these have security features that you can customize to suit your own needs and the level of protection you think you need.

When downloading a random PDF file from the internet or from an email, you should always be careful. PDF files from unknown sources might contain malicious software embedded into them that are not obvious straight away.

Even if you receive an email from a family member or a friend with a PDF attached, you should still be really careful when opening it. It only takes a few seconds to make sure that they meant to send you a PDF, whereas it can take a long time to undo any of the damage a virus might do.

Tips to Stay Safe When Using PDF Files

One of the most useful pieces of advice that can ever be given for using PDF files is to reduce the number of plugins downloaded onto your browser. When using Google Chrome or Firefox's internal PDF readers, you should disable any plugins that come with them.

Plugins like JavaScript can be edited by any hackers to add malicious code when you open them in your browser. By disabling plugins like JavaScript or Flash you are going to reduce the risk to your computer of becoming infected when viewing pages that have malware.

PDF readers such as Adobe Reader are not entirely fail-proof against PDF files, but they do have some security features that can really help keep you safe.

For example, if you use Adobe Reader's Protected View, you can still view and read the PDF files you want, but in a 'sandbox' meaning that access to some application features are limited in order to keep you safe.

In Adobe Reader this means that in Protected View, you cannot use printing, file saving or full-screen viewing but you are a lot less vulnerable to malware attacks. Unless you really need to use any of these features, it is definitely worth giving Protected View a go.

Perhaps the most important piece of advice that anyone could get if they want to reduce the risk of their computer being infected by PDF files is to keep your PDF Reader software up-to-date. While is can be annoying, it is definitely worth keeping your PDF Reader on an auto-update function.

Make sure to download any updates straight from the developer's website and not from any obscure website.

While no advice is entirely fail-proof, this advice will definitely keep your risk of infection as low as possible.


Automation Branding for Realtors

Why Automation Branding for Realtors Matters

Nowadays, real estate is just getting more and more competitive so your brand needs to be even more instinctive.

To keep your brand out there in the public eye, your content needs to be consistently distributed with equally as consistent brand features.

Without your recognizable color scheme, typography, slogans and quality posts online or in print marketing, your brand is at a disadvantage.

Branding automation can make the process of consistent and stylistic marketing faster and more effective.

That’s why in this article, I've put together an article of all you need to know about automation branding for realtors!

What is Branding Automation?

In short, branding automation is a category of cloud software that is used by branding specialists. Branding automation streamlines everyday marketing and branding operations.

Branding automation forms to bring together many different tools for branding into a single channel.

Not all branding automation tools are the same. Some tools will streamline a business's emails and website. Others will focus on social media and marketing.

Real Estate Automated Branding Ideas

When it comes to automated branding for real estate agencies and realtors, the key way in which automation can make life easier is through digital asset management (DAM).

Bynder, for example, has a great DAM system, that streamlines how marketers and designers find their products. When it comes to real estate, the need is the same.

You need quality templates for marketing materials as fast as possible. Tweak Cloud is also an ideal DAM solution for real estate branding.

Tweak Cloud offers a new way to manage all of your creative files by offering a safe online platform for all of your digital assets.

On top of this, Tweak Cloud has thousands of real estate templates, fitted with professionally written copy, to choose from.

If you already have designs from your graphic designer that you want to continue using, you can upload these directly to Tweak Cloud and continue making edits, without having the hassle of time waiting between communications with your graphic designer.

For real estate, Tweak Cloud is also, particularly relevant. Due to Tweak's dynamic publishing technology, full property details can be immediately populated into the templates with a single housing code.

If you want a free demo and to give Tweak Cloud technology a go, then visit our homepage to sign up.


Why You Need Real Estate Marketing Flyers to Promote Your Business

Winning a property listing is only one step in the long process of securing a sale. Advertising is a vital next step to gain interested buyers and flyers is an ideal means of doing this.

There are countless benefits to using flyers for advertisements, particularly in real estate.

First Impressions

Real Estate flyers will help you to create an impactful first impression – but also a lasting impression moving forward.

Your flyers will help you to tell your buyers that your real estate agency is professional, and the right choice for them to either list their property with or buy through.

Bringing Your Brand to Life

Your flyers will serve as an embodiment of what your business stands for. No matter if you decide to hire a designer or use an online template, your flyers need to represent your brand accurately by the use of brand images, logos and color palette. Flyers create a uniformity between your brand, giving your customers an agency they can trust.

If you are struggling to find the right online templates for you, check out Tweak Cloud where you can choose from over a million. Edit your design online on a secure platform, giving your team 24/7 access to your brand assets.

This helps your designers to focus on perfecting the ideal original design while allowing you to make the small, everyday edits within seconds. Check out our homepage for more information.

Competition Comparison

With brand assets such as flyers, you are easily identifiable from your competition through your color schemes, fonts, and quality imagery. If you have any reservations about the quality of your competition's flyers, you should consider targeting those areas in your own flyer campaign.

You can also do the opposite of what your competition is doing. If your competition is using only classic style designs, try minimalist ideas.

Keep Your Customers Engaged

Flyers are a fantastic way to keep your customers engaged with your content because you will have selected the most important pieces of information to share. You will have to think hard as to what are the most important marketing messages for your business and how best to condense your message to mirror your brand's beliefs.

Most people don’t have all day to hear what you need to say, so you should focus just on the key points.

You should also remember that flyers are a great way of making sure that your clients know how to find you – make sure to include your contact details, phone numbers, and addresses.

Premium Photography

As your real estate business relies upon the quality of the images you use to advertise your properties, flyers are a fantastic means of using your premium photography.

If you invest in photography, you should consider using the best of your photographs in your flyers. Photographs also take less time for your customers to digest and understand, then text.

So, if you maximize your quality photography, people will learn to have a level of trust in your brand as equating it with quality.

Photography also helps your customers, current and prospective, to establish a level of consistency with your brand. If you design flyers that are consistent in color scheme, style, and logo use, then your brand will become recognizable in your target region.


How to Improve Your Design Process

It's pretty much impossible to deny, as a business owner, that your design process can sometimes become a little bit clogged with lengthy waits for designers, expensive licensing and communication issues.

How is one to tidy up that mess?

Well, don't feel bad about it. There are always actions you can take to help improve your design process and increase productivity when you are trying to produce your marketing materials.

In this article, we've put together a few different ways for you to enhance and refine your design process, boosting your overall business.

Get to Know Your Clients

One of the most simplistic methods of improving your design process is narrowing down exactly what you need to be designing.

The only way to define exactly what designs you need is by getting to know your customers and clients, flawlessly.

If you can ask for feedback from your customers about what it is that they need from your business, you will be able to create only the designs that matter the most.

That's why we suggest that you ask your existing clients for feedback through an email survey or simply with phone calls. All you need is a one-word answer to revolutionize your design process.

Identify Any Problems Quickly

It can be hard to enhance a design process if you don't even know what's wrong with it in the first place. What you might be sure of is that it's costing your business a lot of money.

There is truly no point in seeking out the best solution for a problem you don't even know the details about yet.

Sometimes the problems are not as obvious as we might have hoped for them to be. So, our advice is to spend as much time as you can devote to finding the problem. Perhaps your design product is not being used correctly, or maybe you are not designing the right products for your customers.

Your time will never be better spent than if you identify the problem as early on as possible.

Save Money on Your Design Budget

One of the best ways to tighten up your design process is by reviewing how your present design process is affecting your budget.

If you find that you are producing the wrong designs, or simply being overcharged for the designs you have, then there is no better time to shake up just how you are getting your design.

You can consider designing online – with Tweak.

Tweak has three different levels of commitment, making it entirely scalable to your business. With Tweak, you can find thousands of templates that are entirely customizable.

Everything from flyers, business cards and brochures to banners and posters, you will find everything you need to help your business put its best foot forward with Tweak.


retail storefront ideas

Retail Storefront Ideas for Perfect Design

Even though we're told from a young age not to judge a book by its cover, most of us fail entirely when we're out shopping.

Whether we like it or not, as customers, we tend to rely on our first impression of businesses before deciding if the shop is somewhere that deserves our custom.

If you're a business owner or runner, you will know this too – you can visibly see your customers engage with your products (or fail to) as they approach the outside of your store.

Therefore, it's more important than ever for your business to put some love and attention into your storefront. Your storefront can be a useful weapon in your marketing arsenal, even if you don't have that much space to play with.

Window spaces can also be incredibly useful if you know the right tricks to make people give your business a second glance.

So, regardless of what you sell, whether it's books or houses, you can revolutionize your captive audience's attention by simple design tips.

Tips and Tricks for Designing Your New Storefront

Understand Your Customer

In every aspect of marketing, knowing who it is you're trying to attract is endlessly helpful. This can be surface knowledge such as age and income bracket, but also includes understanding your customers' behaviors.

By knowing your customers down to the last detail, you can understand how best to place your products on your storefront. If your key audience is interested in vintage books, your display could involve some vintage seating and throws, emphasizing coziness.

Don't Overfill

Sometimes, you just have to rely on the power of the product or service that you are offering, so the worst thing you could do is overfill your storefront or window space.

Not only is this unwise from an aesthetic point of view, it can also be very overwhelming as a customer. Often, when you see too many products at once, it can be the same as seeing none at all.

Make sure to pick important, key pieces to impact your customers but not overwhelm them.

Don't put all of your eggs in the one basket – don't place all of your key pieces on the window, make sure that there are still some standalone pieces inside of the shop. Offer intrigue but don't answer every question a customer is thinking.

Maintain Your Brand

There is no point putting an impression storefront or window display together if it isn’t in keeping with your brand and content within the store.

Your display needs to appropriately represent your business's manifesto. If you are genuine with what your brand stands for, then you can gain recognition from your customers who will begin to remember you - what your business represents.

Striking Typography

By using a variety of well-thought-out typographies, you can infer a quality to your customers. Additionally, the typography of your signage, flyers, and posters also need to be easily digestible and understood.

For example, if your business is a rock-and-roll clothing boutique, using spiked, bold fonts and typographies can represent your business accurately.

If you want to design quality posters, without having to hassle your designer for every new offer you need to advertise you should check out Tweak Cloud.

Tweak Cloud's poster templates are used suited for over 350 business types and can be edited straight from your web browser by you and your team, at any time.

We hope you've found some perfect tips and tricks to keep your business storefront looking authentic to your business.


edit pdf without acrobat

How to Edit PDFs without Adobe Acrobat

Sometimes you just need a quick, once off edit of your PDF file - whether you want to merge, split, convert, compress or edit text in your document, it can be handy to have a quick solution.

These quick edits can make a paid subscription to a version of Adobe Acrobat can seem unnecessary. But is there a way to edit PDF without Acrobat, or is forking over some cash your only option?

Thankfully, it is entirely doable. There are many different ways of editing your PDF files without having to use Adobe Acrobat.

In this article, we're going to talk you through all of the different edits you can do to your PDF file with Tweak PDF Manager!

Edit PDF without Acrobat with Tweak

Tweak PDF Manager is an online, entirely free PDF management tool that has seven different editing tool features. Within each feature, you can customize your edits even more.

This tool also uses a server that automatically deletes your PDF files after a very short space of time, so your files are 100% secure.

Editing Text in PDF

If you want to add or remove some text from your PDF file, one of the best ways to do this is to return your PDF file to a Microsoft Word document.

In Word, you can make all of the formatting choices to text that you want to before you convert your file back to a PDF document where your changes are safely locked in place.

With a website such as ILovePDF.com, you can convert your PDF files into Word documents and with Tweak PDF Manager, you can return them to an easy to read PDF document. Both websites use a drag and drop feature that helps you upload easily.

Merge and Split PDF

Merging multiple PDF files can be a really handy way to get all of the information you need for a meeting or presentation into one handy document.

Splitting your PDF files can be equally as handy, that's why Tweak PDF Manager gives you the option to split your PDF pages by range or to split them all into separate pages.

Compress and Convert PDF

Tweak PDF Manager wants you to be able to have the quality of a document that you want, without hogging too much of your computer drive's space. That's why you can compress your PDF files to three different levels of compression and quality, depending on what you want your file to look like!

We also know that PDF files are one of the easiest to read formats for a document to be in. So, now you can convert your images, Word documents, Excel files and PowerPoint presentations into PDF files within seconds.

Rotate PDF

Sometimes, after a conversion, your file might not be rotated to the correct angle. But instead of having to convert your files back to the original format just to change a rotation, it's easier to do it all when they're in PDF format.

Choose between four different rotations with Tweak's PDF rotation service.

Add Page Numbers and Watermarks to PDF

Personalizing your PDF files can really set them about from the others and help the organization of your file. The easiest way to do this is to add page numbers and watermarks.

You can customize everything about your PDF's page numbers and watermarks including the typography, the positioning, and the rotation.

Check out the link to the right to edit your PDF files without any hassle!


real estate marketing strategies

Real Estate Marketing Strategies to Improve Your Business

As every real estate agent or broker will know, competition can be fierce when it comes to leasing properties, and a good real estate marketing strategy is essential to gaining vendors.

Exposure is key. If your agency or realtors are front and center is people's eye level, you are more likely to be people's first port of call when they need a real estate agent.

That's why in this article, we've put together some of the real estate marketing strategies and tactics that you can implement in your business, to help you gain more vendors and ultimately, income.

Online Real Estate Marketing Strategies that Actually Work

Photography Matters

Your business is based on your ability to impress with photography. You need to showcase your properties in the best possible light.

Even if the homes you are representing are visually stunning, if your online and print photos don’t show this, then you've lost a good chunk of your captive audience.

Invest in a quality photography to shoot the houses of your vendors, and the number of bookings you will have for viewings and people interested will grow exponentially.

Make sure to only photograph the houses in when they have been professionally cleaned are in the best possible condition they can be.

This will help your future buyers to imagine their lives within the house itself.

Use Social Media

You've probably heard this piece of advice before, but that doesn't make it any less important. Social media is a whole new form of advertising that doesn't just stop when someone turns off their TV to get away from ads.

With every scroll, your real estate business has the opportunity to be noticed by a whole new group of people.

Posting your listings on sites other than your main website might feel unnatural in the beginning, but using visual social media sites such as Twitter and Instagram will help you to use those professional photos you've taken.

Using sponsored ads to reach the Facebook newsfeed of people who are already searching for houses in a particular locality can be a great use of a very small portion of your marketing budget.

Use Videos

This point perhaps links most closely with the idea of using social media accounts, but can also be a useful way of boosting your own website. Through images alone, it can be hard for people to get a fully comprehensive, 360-degree view of the property.

By investing in a quality camera and videographer, you can post full walkthroughs of your properties to a YouTube account, social media platforms, but also on your own website under a property listing.

By doing this, you are automatically answering a lot of people's questions about the property, without having to answer a dozen emails.

Offer Your Knowledge

You might think that with your business all you have to offer is the properties you are listing. However, this is far from true. Think of all of the knowledge and expertise you have to offer through your experience at your job.

Why not offer that knowledge in order to gain traction and footfall of potential vendors?

If you host a webinar explaining some of the tips and tricks to watch out for when looking for a particular property, you will directly target the people who are looking for what you have to offer.

Not only this, they will also learn to trust you when you offer up your own time and help, for free or a very minimal cost.

Upgrade Your Marketing Materials

Online marketing is on the climb, but that does not mean that print marketing is necessarily on a decline. In fact, print marketing has never been more important – particularly for realtors.

By designing a professional looking flyer, leaflet, business card or brochure, your business information and contact details will land into the hands of those who needed it the most.

By being in someone's hand instead of on a screen, you will gain considerable touch closeness through a consumer's subconscious.

If you want to design quality marketing assets, without breaking the bank or upping your marketing budget, consider Tweak Cloud. Head to our homepage to find our free templates for thousands of business-specific marketing materials, complete with professionally written copy - all in one safe online platform.

Access your marketing materials at any time, from any web browser - edit, create and design in conjunction with Adobe Creative Suite (InDesign).

For more information, check out our homepage and sign up for a free demo.

 


are pdf files safe to download

Are PDF Files Safe to Download?

This seems to be a question of our times, as we all begin to use PDF files more and more in our everyday lives.

So, how hard is it to decide are PDF files safe to download or not? Well, like most situations in life it seems to be a bit of both.

PDF files are prone to attack from multiple malware sites and because of their popularity that can be very hard to notice before it's too late. Because of this, it's even more important than usual to learn how to protect yourself before you download any PDF files.

In this article, we're going to give you a few different tips and tricks to figure out if PDF files are safe to download and how to protect your computer from any malicious threats!

 

How to Know if PDF Files Are Safe to Download

The rule of thumb with PDF files and staying safe is that prevention is always better than cure. PDF files can be safe to download and at first glance, you will never know if your PDF file is even safe to open online – let alone download!

To sort the dangerous from the safe, Google has a useful website called VirusTotal, that helps you identify if a PDF downloaded from a website is malicious. You can easily drag and drop your files into the center of the page and receive a report on if the PDF contained malicious content.

Additionally, you can also integrate VirusTotal into your browser which allows you to right-click any link you come across on the internet and get a full report on whether it is safe for you to click to download its content or not.

Another handy rule of thumb to go by when deciding if a PDF file is safe or not is to keep your PDF viewer or reader up-to-date. Sometimes actually listening to those sometimes tedious update reminders can be what's best for your computer.

Those updates often continue important additions to security features that are vital for protecting you against possible malware or spyware hiding in your PDF file's images or graphics.

It is also a good idea never to open up PDF files that have come in through emails. Even if these PDF files have come from friends or family, you should always take care not to open them. Often, your email contacts could have been infected and a legitimate looking email containing malware sent without their knowledge.

It's always worth disabling any excess plugins that you might have on your browser  because they can often encourage malware to settle in any graphics or images in your file. Disabling these plugins might mean that you lose some functions of your browser, but for everyday use, you're likely to not even notice.


Whilst no method of protection is fail proof, these simple ideas combined they might just help you know when your PDF files are safe to download or not! 

 


grocery marketing ideas

Ingenious Grocery Store Marketing Ideas

Nowadays, thanks to the internet age and the mass consumption of information, grocery store marketing is entirely different than how it used to be. Having one advertisement in your local newspaper is no longer enough to keep your customers up-to-date with your most recent offers.

These days, you need to focus your marketing attention and budget into both online and in-store tactics to grab and hold consumers' attention. You need to make yourself consistently visible, and your differences between you and your competitors unavoidable, making your grocery store the obvious choice.

In this article, we're going to discuss some of the best grocery store marketing ideas for both online and in-store campaigns, that will help your business grow in both income and returning customers.

Keep reading for some great ideas, and why your business needs them. 

Online Grocery Store Marketing Ideas

Website

Online grocery store shopping is catching on more and more, like all other types of shopping. While it's still on the incline, now is the perfect time to get ahead of some of your competitors and offer a full catalog of your goods online.

Companies that use an online grocery store website have reported an increase in turnover, that is welcome in every business. Naturally, this can seem like a risk from the offset, because of the perishable nature of foods but these concerns can easily be solved.

Websites also give you the chance to add additional marketing techniques such as subscriptions and newsletters where you will have the chance to curate the email addresses of your customers whom you can contact directly about any offers you may have.

Social Media

Social media has become an increasingly popular form of passing information to customers but is still relatively new in theory to customers. People are not traditionally used to having a grocery store brand on their Twitter timelines and Instagram newsfeeds.

Social media is all about having a conversation worth having online. Are you adding value to your customer's scrolling time?

With social media accounts that fixate particularly heavily on images, you can showcase the quality food your grocery store has to offer.

With a recurring theme and design that matches your printed brand assets and store's color scheme, your customers will begin to create mental associations with your brand and its repeated quality.

With Tweak, you can easily edit the social media templates to reflect your brand's color scheme to marketing last minute offers in seconds.

This creates consistency between every social share you carry out. Check out our homepage to download some of our free social media templates suited for Facebook, Instagram and more.

In-Store Grocery Store Marketing Ideas

Marketing Materials

When it comes to marketing, it almost goes without saying that marketing materials are absolutely vital. When discussing grocery store marketing, it is no different. The landscape of print marketing is changing constantly, but one of the biggest changes is the quality expected of marketing assets.

Nowadays, just because your business is small doesn't mean that a high-quality of print is not expected from your marketing materials. After all, this is how your customers will see your business before they ever step foot inside your store.

By putting effort into your brand assets, you can increase your brand exposure as print marketing materials that a customer can touch and hold themselves bring the reality of what you have to offer closer under their attention radars.

Brand assets don’t have to be expensive, either. If you want to find some templates that are fitted with professionally written copy specific to grocery stores, you should check out our homepage where you can use our Tweak Cloud software.

Tweak Cloud gives you online access to all of your brand assets, where everyday changes can be made from updating your grocery prices, to offering daily discounts.

This helps your designer focus on creating great original designs, which you can upload straight to Tweak Cloud and edit whenever you need.

Charities

Nothing gains a business a well-earned positive reputation like working dutifully with charities. You should consider marketing your grocery store through the genuinely positive light of donated perishing food or hosting charity events with local celebrity chefs.

At the very least, you can always allow local schools to fundraise in your storefront. Subconsciously, your business will be awarded a positive reputation in public, whilst doing a positive deed at the same time.

We hope you've found some useful tips and ideas in this post to help you marketing your grocery store ideas!

If you want help with your print or digital marketing, you should check out our homepage where you're sure to find the templates and text you need.


marketing ideas for realtors

Top 5 Marketing Ideas for Realtors

In today's marketplace, having the attention of buyers can be hard. There is so much competition and space for distraction. Which means that everything you do has to have the potential to pique their interest.

Content is vital because of what it does for SEO – your business is more likely to rank in a Google search if you have quality content mixed with the right use of keywords, then you can really count on it that more people will find your website.

Content marketing is also very important because the content can be reused and recycled into your social media pages and emails.

Without further ado, here are our top five tips for content marketing ideas for realtors, designed to help you attract new traffic.

Top 5 Marketing Tips for Realtors

Use Your Social Media Accounts

The likelihood is that you have some accounts for your social media businesses that you haven't used in a long time. That is a fatal mistake. Social media accounts that are active and posting regular, quality photos of the properties you have to offer are guaranteed to pull in more traction for your business.

Try Instagram, which is a photo-centric social media and watch your following grow. You can reuse content from your website into your social media posts to save you time.

Offer an eBook

eBooks are perfect because they are specifically designed to be downloaded and read on our phones and tablets. They are unique, however, because they are a multi-purpose tool. You can generate a small revenue, typically from your book, but you can also attract new customers by offering expertise and tips into the real estate world.

Active Email Campaigns

In content marketing, humanizing your brand is vital. So, your email campaigns need to help you to emotionally connect with your clients.

If your email campaign focuses on story-telling the individual joys and histories of each specific location, your customers will be more inclined to check out your listings. At the end of the month, you could curate your stories and listings into a single newsletter to be distributed to your subscribers.

Find Your Customers

Perhaps the most obvious content marketing strategy to find your audience. If you know where your audience spends time, then you can leave behind marketing materials like brochures, flyers and business cards with expert content written there.

This is going to take a little effort, but it will pay off when you begin to target customers who are undoubtedly looking for you.

If you want you professionally written templates specific to realtors, you can check out our homepage at Tweak where you can choose between 100,000 templates for free.

Invest in Visuals

As a realtor, your visuals are your business. Visual content is just as important as written content and can be used across a number of platforms. If you invest in having quality photos being taken of your properties, your customers first impressions of not only the properties but also you, will be changed entirely.

You should consider investing in one safe place for all of your marketing materials. Tweak Cloud is an online service that will help your team have round-the-clock access to your brochures, flyers, and other brand assets where you can make the small edits, at any time.

For more information, check out our homepage.

Good luck marketing your real estate agency with these tips! 


pdf attachments safe

Are PDF Attachments Safe?

Think about the sheer number of times you have read or shared a document as a PDF? Probably more times than you can count, right?

PDF files are one of the universally most used document formats that almost every website has a few of. With the age of emailing when links are being shared constantly, it's more important than ever to decide if PDF files are truly safe to open.

Cyber-attacks usually try their hardest to trick people into opening PDF files and attachments in exchange for information.

The real problem is it can be super hard to know if a PDF document or attachment is dangerous just by looking it. That's because they attach a code that can compromise your whole computer by taking down your security system without you even knowing.

So, in short, the answer to the question are PDF attachments safe to open is double-sided. Not always, but they can be and you can learn to protect yourself. Keep reading to find out how!

Are PDF Attachments Safe to Open: Our Tips

Update Your Software

One of the most often repeated pieces of advice that everyone is sick of hearing, but is true all the same, is that you need to keep your PDF reader software up to date.

More often than not we ignore the updates of our security features and readers because of the time they take to download and they often ask us to restart the computer.

Well, this may not entirely save you from all other PDF related problems, but it can certainly help to avoid viruses. Just make sure to download the update straight from the reader's website – working from the source is always best.

If you use Adobe Acrobat you can also use their Protected Mode, which will help you to open the PDF document in a sandbox. This means that your file will be opened in an isolated way, keeping it away from any kind of malicious software.

Reduce Plugins

Nowadays, many of us have a PDF reader plugin that allows us to open PDF files straight in the web browser, saving us time. Sadly, this comes with a major downside as it makes you more vulnerable to malicious software.

It's a much safer option to use the browser's built-in plugin that will open the PDF for you in a sandbox so that you're secure.

We recommend that you should disable any plugins that might have been downloaded separately and are easily targeted by attackers, though it has been thought by experts for a long time that one of the best ways to prevent against PDF attacks is to remove you PDF reader from the web browser.

As they said, prevention is better than a cure.

Check Your Reader Settings

Another way of editing your PDF files is also to check the settings of your reader and to make sure that your security settings on are on a maximum.

Unfortunately, if you turn up security features, this can sometimes take from other features. For example, using Adobe Acrobat's Protected Mode, you are definitely safer when opening PDF attachments, but you are no longer able to use features like printing or full-screen mode.

Even though no advice is going to make you or your computer 100% secure, we hope these tips help you as they decrease your vulnerability.


best marketing for small businesses

Best Marketing Ideas for Small Businesses

Undoubtedly, the aim of any small business is to sell their products or service, which means that as a business runner and owner, you need to get your products in front of your target audience as often as possible.

The easiest and most obvious way to achieve this is through quality marketing techniques. This requires you to take some quality time to identify a few clear marketing strategies.

There are so many ways that you could promote your small business. With the right mix of activities, you can identify the right tactics that work for you and your audience.

Here is our list of some of the best marketing ideas to help you promote your business in all new ways.

Become Social Media Savvy

Try to create business accounts in all of the big social media platforms – Instagram, Twitter, Facebook. It is true that this will take time to run, especially if your business is photo-orientated, but the benefits are entirely worth it.

With social media, you will reach a whole new group of people who ordinarily might pass by your business. If you use your accounts to showcase your products or services and offer promotional deals, you will be sure to make a big impact.

Host Events

Depending on your business, plan an event to host with cleverly placed print marketing materials like flyers.

For example, if your business is a small supermarket, you should consider hosting a local cooking personality to hold a cooking class.

By offering free quality events, your business will not only gain notability, but also a positive reputation within your community.

Email Marketing

Email marketing has the potential to be a very effective way to get new visitors to notice what your business has to offer.

If you use your website as a means of offering a free newsletter with content and articles, you will slowly build confident relationships with your customers.

Use a Rewards System

One of the biggest concerns of small businesses is that competition will sweep away your existing customers. If you implement a rewards system such as a rewards card – buy ten cups of coffee and get the eleventh free – you will improve your stickiness against the competition.

Consider what rewards systems your competition is using, and try to make yours more appealing.

Join with Local Charities

Your reputation within your company and local community will be significantly boosted if you choose to help local charities.

For example, if a local charity is hosting a raffle, why not offer a hamper of your products or a free service?

Industry Partnerships

While thinking of teaming up with charities, you should try your best to team up with businesses that are somewhat related to your industry for a communal project. Why not host a special event or sponsor a school to build a vegetable garden?

By partnering with someone who is not your direct competitor but notable enough in your community to make an impact, you can make your business get double attention.

Get the Right Marketing Materials

How you present your business outside the actual location matters immensely – it represents what you stand for. Having professional looking flyers, brochures, business cards, logos, and posters can really impact the level of business your small business gets.

However, at Tweak, we recognize that this can often be very expensive and time-consuming with frustration over and back discussions with designers.

That's why Tweak Cloud offers access to over a million professionally designed templates. Tweak's templates contain pre-written text, specifically for 350 business types - and can be edited straight from your web browser at any time.

This cuts out any frustrating over and back conversations between your designers and optimizes your team’s time.

For more information, check out our homepage.


marketing for realtors

10 Valuable Marketing Ideas for Realtors

The internet and in local publications is the first place prospective buyers or renters are looking. That's why you need to make sure that your realtors and real estate agents stand out as much as possible.

Marketing has never been more important, as the competition is all the more present now with what the internet offers in terms of advertising.

If you are looking for ways to breathe life into your real estate agents, then this post is for you. Without further ado, here is our list of ten valuable marketing ideas for realtors!

Up Your Social Media Skills

Boosting your social media skills with undoubtedly help give your agency a boost. With the nature of social media, you can use Instagram and Twitter to share excellently taken photographs of your properties, that you have to rent or sell.

Facebook groups have also become incredibly popular in recent times because of the nature that multiple people can comment and tag each other in different property posts.

Know Your Competition

You will only gain customers if you give some time to understanding your competition and what moves they are exercising in marketing. Where can you find them? How accessible is their website?

If you find their information easier to find in comparison to your own, then that is a sign that you need to change a pattern of your marketing. So, put some time aside to begin to understand what your competition's reach and if your target audiences overlap.

Walk-Through YouTube Videos

It can often be hard to begin to understand how a property looks just from images – especially if they are poorly taken. One of the best ways to combat this is by using video. A video will always be a more comprehensive view of a property.

Consider setting up a YouTube channel that is linked to your website, offering property walk-through videos.

Email Campaigns

Having some type of call-to-action on your website that looks for email addresses can be a useful way of finding prospective buyers.

At the end of every month and quarter, you could consider sending your customers or just those subscripted, a newsletter about the recent properties that were made available and tips on how to buy in the current market.

Social Ads

Social ads are such a uniquely wonderful way of finding those people who are Google searching what you might have to offer. If you place Google ads, then you will likely appear on the Facebook and Twitter timelines of those who need to find a home to buy.

Build a Good Blog

This idea can link directly to the 'email campaign' suggestion. If you want, you can curate all of your blog posts that might offer tips on how best to find a home to buy or sell. This is a great way to use all of your expert knowledge.

Invest in SEO

Without having your website made ready for search engines, there is no point having a good design layout or a brilliant blog.

We recommend that you either get yourself trained in search engine optimization (SEO) or pay someone to monitor your websites and blogs to make sure that you are ranking in your Google searches.

Imagery is King

When it comes to selling something, be it a carton of milk or a large property, imagery is necessary when marketing.

Those images need to be professional-looking and of a high quality. Invest in a good photographer to take quality images of your properties before you advertise them and put the images online.

Never underestimate the importance of our snapshot judgments.

Build Up Testimonials

If you have previously had happy customers who were satisfied not only with how their property was sold or the new one they bought but also your service, you should most certainly utilize their testimonials.

Prospective customers will trust what your past customers have said a lot easier than anything your marketing materials say.

Use Killer Print Marketing Materials

Print marketing is far from dead. With the tangibility of a photo of a property on a flyer, brochure or leaflet, people are more likely to make connections with properties than through social media.

Print marketing materials are also harder to outright avoid – but only if they are of a top quality.

At Tweak, we believe that designers should only have to focus their creative energy on the original design, and you can have control over the small, changeable details.

Tweak Cloud, you can use over one million creative marketing templates for free which can be specifically edited to suit your business.

Our templates also include pre-written copy that will save you time and expertise.

All of your digital assets will be in one safe platform, with 24/7 access. You won’t need expensive Adobe licenses, and your team leader can set your editing, sharing and PDF rights.

Share your real estate designs with your team at any time and make changes quickly - without contacting your designer.

For more information check out our website homepage.


supermarketing marketing

10 Simple Supermarket Marketing Strategies

10 Simple Supermarket Marketing Strategies

It is no secret that supermarkets have long since been pouring large quantities of money into marketing their businesses in the hopes of increasing their customer expenditure.

By taking into account customer behavior and social behaviors, you can build a successful marketing plan that will increase your sales and boost your profits. 

So, in this article we've decided to curate our top 10 simple, yet effective supermarket marketing strategies to help you come up with some of the most creative ways possible to attract your customers.

Our Top 10 Approaches for Supermarket Marketing

Seasonal Campaigns

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Supermarket owners might be under the impression that seasonal campaigns can only happen when moving from fall into winter. Well – you no longer have to wait in-between seasons for Halloween, Christmas and Thanksgiving to come around for your supermarket to cash in.

Creating marketing campaigns around Easter, Valentine's Day, Mother's and Father's Day can help you to earn year-round, with much smaller interims between seasonal days.

Unfortunately, people tend to see larger supermarket chains with often negative connotations. While this is not always true, you might still need to work hard to change your clients' opinions.

Focusing on your country and county's national holidays can help you to gain a positive reputation with your customer as less of the standoff-ish personality of large corporations.

For example, as an Irish supermarket chain, you can equally focus on marketing your products around St. Patrick's Day – but also county-specific events such as sports championships.

Advertise Multi-Use Products

Often supermarkets will make the majority of their revenue from existing customers, who already know the quality of the shop and the brands they offer. Because of this, the majority of new sales and increase in sales will come from convincing existing customers to spend more – rather than attracting new customers. 

If you advertise a product as having more than one purpose, you will give people an extra incentive to buy. This can be as simple as advertising carrots as a great dinner side, but also as a snack when sliced to have with hummus.

Host Cooking and Educational Classes

pexels-photo-375889 (1)Every locality has a chef personality, or someone with a cooking book out that they need to promote. Why not have them host a cooking class where they use your supermarket's ingredients in their recipes?

Afterwards, if they post about it on social media – all the better!

If think doesn’t seem achievable, another option is to create videos in the fashion of Tasty, showing simple, but delicious recipes showing your own produce.

With videos that only need to be a few seconds long, you can make an exceptional difference to your business and the traffic your other posts will receive.

The classes you host don’t always have to be cooking classes. Instead, you can have a nutritional classes or classes about shopping on a budget - all of which are topical and popular.

Promotional Prices

There's no denying that everyone loves a good discount. Even though it's far from subtle. One of the best marketing techniques for supermarket is to offer promotional discounts when you can.

If your supermarket offers discounts for a limited time only, people will likely buy in bulk.

With promotional pricing, you can also create loyalty coupons and loyalty cards to draw back in customers. people base where they do their grocery shopping on where they can receive value.

Better yet: digitise your coupons and loyalty cards as most shoppers have their smartphones in their hands as they shop!

Work with Brands

pexels-photo-210126It's likely that your supermarket, like most nowadays, will have a card where your customers can gain points in exchange for deals and discounts. Why not make some of those deals products from fashionable brands?

Finding a brand that designs beautiful kitchen utensils or plates can really entice your customers to return to your store for the smallest things, which on a mass counts a lot.

Try where possible to use local brands. This will gain you positive feedback within your local community that is most certainly worth fostering.

Free Samples

How often have you walked into a supermarket and found that around a certain isle, there was a small stall offering free samples?

If sacrifice a small amount of produce in the name of free samples, you will inspire people to invest in that product.

After all, there is very little that shoppers love more than free food - especially during their weekly shopping. improve the experience of those you are wandering your store and you can make it easier for your brand to win over regular shoppers.

Loyalty is the bread and butter of the supermarket business. Showcase items with complimentary ones. Offer a taste of guacamole with some new tortilla chips and then you have double the advertisement!

Social Media Campaigns

human-3175027_1280It's no secret that the world is the social media crazy, and as a result, businesses have to be. Social media campaigns have been a whole new source of revenue for businesses in the past few years and there's no reason supermarkets cannot have a Facebook page, or Instagram and Twitter account.

Supermarkets can marketing their produce exceptionally well on social media platforms. Having an image-based Instagram account can be hugely beneficial. Showcase all of the different ways in which your business interacts with the community.

You can also take advantages of national and international food days, such as National Doughnut Day and be creative with hashtags and images.

If you are feeling creative you can develop a newsletter that can be used to entice readers through digital coupons for different produce depending on season, availability and interest.

For example, at Valentine’s Day, you could consider offering coupons for hot chocolate, flowers, gift bags and celebrations cards.

Personalized In-Store Advertisement

By the use of in-store advertisements and announcements you can inform your customers of any promotional offers in the specific areas of the store that they need to find things.

If you use a handwritten chalkboard sign in a section for local produce, it offers a sense of locality – and represents that you care about the personal touches that your local farmers offer.

You should as advertise with your branding, it should match your general store’s color palette and typography so that your customers can begin to create firm and positive associations with your brand.

Online Print Marketing Materials

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Have you been spending a huge amount of money on designers and printers for your business to get your key marketing messages across? With every price update are your emails are full of over and back conversations with your designer?

You can avoid that with Tweak Cloud.

Tweak Cloud is a print and digital marketing solution, offering you over a million templates beginning from a free trial.

With templates for 350 business types with pre-written copy, you can print your flyers, brochure, banners, posters and more with your preferred printer and live reporting of the process.

Enjoy 24/7 access to all of your assets from any web browser.

For more information, check out our homepage where you will find all you need to know.

Charity Work

If you work hard to affiliate your business with your prominent charities, this will help you to gain a positive reputation as a supermarket that cares not only about sales – but also your local community.

Offering charity events such as coffee mornings, helps not only the charity, but also your business as you draw in existing and prospective customers with events and the kindness your supermarket has shown.


are pdf smaller than word

Are PDF Files Smaller than Word Documents?

One of the most important quests of this new internet and computer age seems to be saving space on our disc drives. It's all very well to continue cruising the Internet, until your computer begins to move slower than a snail. 

We all know that sinking feeling when we see the little message pop up to tell us that our startup disk is almost full. There a multiple different ways to handle this.

For example, you can easily empty the trash on your computer or rid your computer of files you no longer need. You can also archive your files onto an external drive. This step in particular is marvellously helpful  to stop files hogging up all of your precious space.

However, if you have years of built of data in your computer, this is likely to be a bigger task.

Naturally, one of the best ways to do reduce the space your files take up that will benefit your computer in the long run is to decrease the size of our files.

Here at Tweak, we're going to help you shrink your file size in the most effective way we can and answer the most important question: Are PDF files smaller than Word documents?

Keep reading to find out the key differences between PDF files and Word documents that decide the big file size difference!

PDF and Word: Core Differences

PDF files and Microsoft Word files are file formats with individual benefits that sometimes overlap.

In short, PDF files are idea for printing, file exchange and business or legal documents. PDF files are a precise page layout that has a print-ready transfer feature that means no reworking is required when a file a sent to another party.

PDF files are a secure platform where the content cannot be copied, making it ideal for legal contacts and terms of an agreement.

Microsoft Word documents are different and are ideal for reusing images and editing. Word is powerful document editor that helps you to format your document creatively. You can edit font sizes, styles, and images pretty easily.

Of course, this also applies to whomever you send your file to. If they have a Microsoft suite than they can view and edit your documents, even when you didn't particularly want them to.

Microsoft Word also embeds images - making them easy to extract and use again somewhere else.

Perhaps the main benefit of Microsoft Word in comparison to PDF reading tools such as Adobe Acrobat, is the word processing features. With Word, you can write documents such as CVs, memos and letters. This is hugely beneficial - without even mentioning spell-checking and grammar-checking features.

Now that you know the core differences and uses for PDF files and Mircosoft PDF files, you can learn how to make your PDF files smaller than Word Documents  - and why you should.

How to Make PDF Files Smaller than Word Documents

Why?

Typically speaking, Microsoft Word documents are actually a lot smaller than PDF files. This is because of the amount of information they store. 

PDF files contain a lot more information than Word documents. For example, when you open a Word document you are relying on having the application (whatever version of Microsoft Word you use) to open the fonts, colors etc.

If you don’t have Microsoft Word downloaded as an application, the fonts, typography, and colors will be substituted by something else.

This is a key difference with PDF files because PDF files have fonts and other text features embedded into them, which makes the file larger than the original. PDF files are like a freezeframe of your document with every feature from fonts to page numbers frozen exactly as they were upon creating the PDF file.

Thankfully, there are few different ways to try to reduce the size of your PDF files to smaller or equal to a Word document.

How?

Sometimes, PDF files can be reduced in size straight from their Adobe application and this can help you to save space on your computer files.

For example, if you are using Adobe Acrobat Pro XI you can reduce the size of some of the embedded features in your PDF file by optimizing your PDF. This can be done by selecting 'File' and then 'Save as Other -> Optimized PDF'.

If you have converted your Word document to a PDF, it might be worth checking if that original Word document is embedded in the new PDF file. You can do this by looking at the embedded files. If the Word document file is there, that might explain to you why your PDF file size is a bit larger than you would have thought.

Another way of making sure that your PDF files are the same size as a Word document is to convert your PDF file back to a Word document.

It is recommended only to do this if you don't mind having your content accessible and editable by anyone who opens it. You may also have to check that none of your images, charts or graphics moved slightly during formatting which can occur with several online PDF converters.

Even though there are many online PDF converters that are free and secure to use, you can simply convert your PDF file to a Word document in Adobe Acrobat by selecting on the 'Export PDF file'.

We hope this helped you figure out if PDF files or Word documents are smaller in size and how to reduce your PDF file size. If you have any more PDF related questions, you should check out the rest of our posts on our blog!


top 10 pdf editing tool

Top 10 PDF Editing Tools

Finding the perfect PDF editing tool has never been easier. In this article, you will find five offline PDF editing tools and five online PDF editing tools, catering for all needs and budgets.

Without further ado, here is a list of the top ten PDF editing tools available to download or use straight from your web browser!

 

Top 5 PDF Tools for Offline Editing

PDFedit – PDFedit is a free, offline PDF editing software that helps you to manipulate PDF documents. You can download the software straight to your desktop and use a complete set of editing tools that help you to read, change, and extract information from a PDF file.

PDFTK Builder – PDFTK Builder is another free PDF editing software. This program helps you to make changes and amendments to your document when you're offline. This program focuses more so on helping you to merge, split, and rotate your documents if you need to. It's especially handy because it helps you to separate each page of the PDF document into a single file of its own.

PDFill PDF Tools – This program is one of the best overall PDF editing tools for offline use because of the number of features available – for free! PDFill PDF Tools has over ten features available, such as merging, splitting, deleting, encrypting, cropping and adding headers, footers, and watermarks.

Adobe Acrobat – Adobe Acrobat is one of the best-known tools for PDF editing. To view PDF files for free you can use Acrobat Reader, but the other editing tools require a monthly subscription fee. Despite not being free, it has a good navigation key that is easy to use and helps you to edit your PDF documents to your exact needs.

Classic PDF Editor – As one of the best alternatives to Adobe Acrobat, Classic PDF Editor has many PDF editing features and downloads quickly to your desktop. It also has a comprehensive PDF converter for images, Word documents and Excel files. This offline PDF Editor also requires a monthly subscription with a free three-day trial.

Top 5 PDF Tools for Online Editing

Online PDF editors can also be incredibly useful because you can avoid getting any nasty viruses on your computer from any bad downloads or installations. So, here at Tweak we've compiled a list of some of the best PDF editing tools that you can use in your web browser!

Smallpdf – Smallpdf is a PDF editing tool that are many available features, including both common and uncommon features. Like many online editing tools, Smallpdf can merge and compress your PDF files. But it also will help you to sign your PDF, personalizing it fully. Most features only take minutes to use and are free!

PDFescape – PDFescape is another example of a free, online PDF editor with a variety of features. With PDFescape, you can create new PDF forms, annotate PDF files and edit PDF forms. PDFescape is always really good for security reasons because you can password protect your PDF files.

Sejda – Sejda is probably one of the most popular PDF for adding links, text, images and shapes to your PDF files. What's special about Sejda is that it offers the same features in both online and offline version – so you can choose what suits your needs best! With Sejda you can split, merge, compress, and crop your PDF files.

PDF Pro - PDF Pro is a great tool to help you to edit and review your PDF files. PDF Pro shares details of its incredible security system. It is available from any web browser and has no nagging sign-up requests once you stay under the 3 exports per month limit.

Tweak PDF Manager – Our easy to use tool has no ads, no installations and has seven of the most popular PDF editing tools. With Tweak, you can merge, split, compress, convert, rotate and add page numbers and watermarks to your files. In addition to these, within each of the seven features, there are more personalization features available. For example, when adding your watermark, you can choose the opacity, page layering, typography, rotation, and position.

And that ends our list of the top 10 PDF tools for both online and offline use. We hope you found out some interesting information and now know how best to decide what are the PDF editors for you!


edit pdf like word document

Can You Edit a PDF Like a Word Document?

Edit PDF like Word Document

It's no secret that Microsoft Word is one of the most popular word processing systems available today. We've all used it at some stage and can easily navigate its brilliant system of tools and features. Word allows you to create all different types of documents.

You can create, draft, type, edit, and format whole passages of text and preview them before printing - ensuring full happiness with your end document. As almost every working professional out there uses either PDF files or Microsoft Word, if not both, we're going to pay attention to how you can edit PDF files as if they were Word documents.

PDF files are notorious for being difficult to edit without a full Adobe suite of editing tools. It can be marvellously beneficial to learn how to edit PDF files as accurately and finally as is currently possible with Microsoft Word.

There are two very simple ways that you can edit your PDF like a Word document and we're going to teach them to you now!

To be able to edit your PDF file as though it was a Microsoft word document means that you have to be able to edit the content and text itself along with other features, like adding page numbers.

There are two main options for you to use – Adobe Acrobat or a PDF editor like Word. Both options are good and have different effects, consequences, and benefits. 

Edit PDF like Word with Adobe Acrobat

One of the first ways to do this is to purchase a Pro version of Adobe Acrobat. Adobe Acrobat has a free download that helps you to read PDF documents, but not edit them. To be able to edit them, you have to download and pay for a subscription to a Pro version of either Acrobat DC or Acrobat XI.

With these programs, you will be able to edit your PDF files using the navigation tools that are unique to Adobe. You can edit text as though you were using Microsoft Word.

Of course, the obvious downside to this is that you have to pay a subscription fee which can be quite hefty if you're not planning on using it regularly!

Online PDF Editor

It sounds obvious, but one of the best ways to edit a PDF file as if it was a Word document is to convert it into a Word document and then back into a PDF File.

There are so many great, online PDF editing tools that will have this done for you in time.

To convert your PDF file back into a Microsoft Word document, you can use a website called PDF2DOC (pdf2doc.com). There you can upload your PDF (or multiple PDF files) into the center of the webpage and your files will convert straight away and be ready for download!

You can then edit your Word document to suit what you need and when you're done you can simply convert it back to a PDF file with all of your new changes!

To convert your document back into a PDF file you can use Tweak PDF Manager (tweak.com/convert-to-pdf). Using Tweak's drag and drop feature, you can drop your Word document into the center of the page and watch it convert in less than five seconds!

Screen Shot 2018-04-24 at 14.34.43The Verdict

So, there you have it – two fail-proof ways to edit your PDF documents as if they were Word documents.

It's hard to decide which option is best for you. We'd recommend that you consider value for money, the time consumed and ease of use in order to decide for yourself! Or you could always just try out both!

 


Can PDF Files be Converted to JPEG?

The short answer is yes. Your PDF files can be converted to JPEG files - and answering how is just as easy. PDF files are not built to be edited, but with certain converters, PDF files can be changed in JPEG files with ease and in a matter of moments.

Sadly, there is no inbuilt way to convert PDF files to JPEG on Windows. Apple Mac users, on the other hand, can use the Preview Program to convert their PDFs to JPEGs. Thankfully, however, there are a few different ways to convert PDF files, without a Mac.

Keep reading to found out some of the best PDF to JPEG converters that you can use – all of which are free!

How to Convert PDF Files to JPEG

There are many great PDF to JPEG converters that are online, free and easy-to-use. Below we have listed some of the online websites that will let you convert PDF files to JPEG files.

I Love PDF (Ilovepdf.com)

Software such as 'I Love PDF' lets you convert each PDF page into a JPEG or extract all images contained in a PDF.

'I Love PDF' only requires you to click one or two buttons before your PDF files will be converted to JPEG.

A major benefit of I Love PDF is that it's free, while still being user-friendly and not too full of ads, as a website.

PDF2JPG.net

PDF2JPG.net is another classically simple way to transform your PDF files into JPEGs. With this particular server, you have a few more choices available to you.

PDF2JPEG.net knows that the quality of your JPEG is important, and lets you choose between different levels of quality: Average, good, excellent.

You are also given recommendations for the levels of quality to use for average PDF files with text, PDF files with illustrations and rich illustrations. This makes choosing what level of quality to pick all the easier.

Smallpdf (smallpdf.com)

Smallpdf is another extremely useful PDF to JPEG converter. Smallpdf is also free and has a simple interface that is designed for easy use.

One of the reasons we love Smallpdf so much is because of its handy drag-and-drop feature that helps you to simply drag your document into the center of the yellow bar at the top of your screen. Once you've done that, your files are uploaded straight away.

Smallpdf is also really useful if you want to upload from Dropbox or Google and afterward, you can pick the pictures you want and save them to your computer.

While it is free, you are given the opportunity to upgrade to Smallpdf Pro, which removes ads from your screen!

Conclusion: Can PDF Files be Converted to JPEG

The only possible conclusion of our original question is this – yes, your files can be converted to JPEG. As we've shown here, it's actually very easy to do with free, online PDF converters that support JPEG creation!

I Love PDF, PDF2JPG, and Smallpdf are just a small selection of the free PDF converters on offer. Do yourself the favor of googling some of the PDF converters out there and you'd be surprised what you might find!


PDF editor and adobe acrobat

PDF Editor vs Adobe Acrobat

Adobe Acrobat feels as though it's been in our lives for a long, long time. And in a way, it has.

Its lengthy lifespan is part of the reason it has amassed such a following of loyal PDF managers, who use its service to edit PDF files daily.

Yet recently, more and more independent PDF editors have been crawling out of the woodwork and have also become very popular.

Many of these PDF editors are free, online and relatively secure, which makes it understandable as to why some people prefer it to the paid versions of Acrobat.

We're here today to put this debate to bed – which is better, PDF editor or Acrobat?

Read on to find out our pros and cons in the age-old question - PDF editor vs Adobe Acrobat.

Adobe Acrobat: Pros and Cons

Adobe Acrobat has many pros and sadly, some cons. Here is the most comprehensive list of both for Adobe Acrobat.

Pros

Easy to use 

Adobe Acrobat makes PDF files very easy to view, share and print regardless of the operating system. The software can be installed on any computer.

Navigation

Acrobat has its own navigation system with keywords. In a different layout but similarly to Word document, you can use bookmarks, hypertext links, and thumbnails.

Magnification 

Adobe Acrobat also helps you to get the best possible display on any document because of its magnification features of up to 800%. 

Compression 

With Acrobat, you can compress documents without difficulty including JPEG file. This will save you file space on your computer.

Copy/paste 

By using the copy and paste feature, you can transfer text from one PDF file to the next.

Edit text 

This is a big difference between Acrobat and many other PDF editors. With Acrobat you edit the text you have written as if you were using Word.

Multi-functional 

With Adobe Acrobat there are many features that you can choose from. Some need payment, and some don't. Acrobat Pro DC and Acrobat Standard DC both need subscriptions. Adobe Acrobat Reader is free, but that doesn’t allow you to use any of the PDF editing tools.

Cons

Navigation 

While this was listed as a pro, it is also, a con. Many people complain that the Adobe Acrobat's navigation because it is unlike any other navigation tool and can be hard to understand because of the toolbar system.

Bugs 

like most software, Acrobat has some bugs which can be quite frustrating for users. To remedy this, many users have gone back to using Acrobat XI as opposed to the Acrobat DC, which is usually preferred by users for PDF editing.

Poor interface 

the Adobe Acrobat DC's interface is not all that easy to use. Some of the tools appear only some of the time, and not always when you need them. These problems haven't been updated recently.

PDF Editor: Pros and Cons

Pros:

Cost-effective 

Using an online PDF editor is cheaper than buying any new desktop software such as Adobe Acrobat. Most online PDF are free or have a very minimal charge.

Mobile device friendly 

If the software is online then it should be able to work on any mobile device or tablet which means you can edit PDF documents at any time.

Speed 

Generally speaking, online PDF editors are faster than most downloadable software because you don't have to waste time or computer space on a document.

Many features 

Most online PDF editing tools have quite a few editing features, so you shouldn’t feel as though you're missing out by not paying bigger bucks.

Cons:

No direct text edits 

One of the big flaws of these online PDF editing tools is that you can't directly edit text in them. This happens mostly because that level of editing is not available in a web browser.

Privacy 

For some online PDF editing tools, the privacy policies aren't exactly confidential. If large companies use them, they might be afraid of who could read content that they would rather keep private.

Personal information 

Apercentage of online PDF editing tools ask for personal information, in exchange for allowing you to edit your PDF. This might be something simple like an email. If you don't want unwarranted emails, these are better avoided.

We hope this post helped you to decide whether you need to use a PDF editor or a program like Adobe!


compress without losing quality

Compress PDF Files without Losing Quality

It can be hard to find the perfect way to save space on your disc drive. Sure, we could always compress our PDF files, but what about quality?

What's the point in having PDF files if they're such bad quality that we can't even read them?

Well, now there is a way to compress and reduce your PDF files without losing quality, straight from your web browser.

Tweak PDF Manager is an online PDF editing tool with seven different features for PDF management and thankfully, it has a PDF compressor!

One of the main benefits of Tweak's PDF compressor is that it allows you to choose the level of compression that you want – never making the choice for you.

Entirely safe and free to use, keep reading to find out how to compress PDF files without losing quality with Tweak!

Reduce PDF Files without Losing Quality: A Step-by-Step Guide

Tweak PDF Manager's homepage will show you all seven different options of tools available to use. You can begin compressing your PDF files by clicking on the 'Compress' button!

This tool is pretty handy because it allows you to use a very handy drag and drop service that uploads your PDF documents straight from your desktop.

If you'd prefer you can upload your files manually by clicking on the PDF page icon, or you can upload straight from Dropbox.

When your file is uploaded, you can hover your mouse over the uploaded file and a curved arrow icon will appear in the top right-hand icon of the document. You can use this arrow to edit the rotation of your PDF file because you finally compress it.

If you're happy with the rotation, now you can choose between three different compression levels offered by Tweak – to help you get the compression and quality you want.

The three levels of compression offered by Tweak are as follows:

  • Extreme compression – less quality, higher compression.
  • Recommended compression – good quality, good compression.
  • Less compression – high quality, less compression.

You can choose between any of the three options, or even re-upload your original file more than once to try all of the features just to make sure that you get the compression quality that you want!

When you're happy with the compression level you've selected, you can click on the 'compress' button.

Now, depending on your web browser and computer, your newly compressed PDF file might download automatically. If now, select the 'download PDF' button.

Once this is done, you can return back to the Tweak PDF Manager and use any of the other six features!

With our tool, you can merge, split, convert, rotate and add page numbers and watermarks to your PDF files for free, as many times as you need.


are pdf converters safe

Are PDF Converters Safe?

This is a common concern of potential users of many online PDF converters and is totally understandable. A user's information and content is precious and private – so how you can be sure that any PDF converter websites will respect that?


When using online PDF converters, a lot of users worry about how long their content and files are stored in the website's server – and just who has access to them! That's why it is really important to know just how to identify the good online PDF converters from the bad.

Here are some tips and tricks of things to look out for when choosing an online PDF converter to upload your files to and how to decide the answer to the all-important question, are PDF converters safe to use?

 

How to Know if PDF Converters Are Safe

Privacy

With a quick Google search, you will see the number of people boosting that their website is totally safe. And while many of these claims are genuine and the site is probably very safe, it can be smart to only use the online PDF converters if you don’t mind your file being seen by anyone else.

However, you can always inspect the small print and see if your files are completely safe, which they might be.

Safety

Somethings on the internet just require a bit of common sense and safety with personal information is one of them. There are many PDF converters out on the internet that as you to give away personal information in order to carry out your conversion.

People do this because gaining a person's email or name might help them create a future customer for a product that requires you to pay.

It's much safer to avoid these sites that ask for personal information like emails, names or addresses. Besides any of the safety concerns, getting a sudden influx of unwanted emails can be a total pain!

Is Tweak PDF Manager Safe to Use?

Tweak PDF Manager is a PDF editing tool with seven different editing options, including a really handy PDF converter.

However, before anyone wants to use our merger, splitter, compressor, converter, and rotator or add page numbers and watermarks to their PDF files, they need to know that it is safe to use.

With this PDF editing tool, none of the security concerns above really apply. Tweak PDF Manager is free, but never asks for any personal information for you to use the tool.

Tweak PDF Manager also does not analysis any of the content of the files uploaded to the site which are all deleted from the server.

In this way, your documents are all pretty much entirely secure because our tool would consider analyzing any of the information a user uploads to an illegal activity.

You can rest assured that your files are for your eyes only, with Tweak PDF Manager.


merge pdf files

How to Merge PDF and JPG Files

Have you ever wanted to combine your text and images into one easy-to-read document that could be shared with your friends and coworkers? If the answer is yes, you might also have struggled to find a way of doing this for free!

That is just what Tweak PDF Manger offers you – the chance to join your PDF files and JPG files while maintaining quality.

If you want to combine your PDF and JPG files follow our simple instructions down below to be able to download a single file with your merged text and images.

Merge PDF and JPG Files with Tweak

Merging files with Tweak PDF Manager is easy-peasy! With just a few simple steps, your job will be done and ready for downloading.


Before you use Tweak's PDF merger, it's important to make sure that both of your files are in the same format. Of course, if you begin with files as both PDF documents and JPG images they are different file types.

If you use Tweak's PDF converter, you can choose to convert your JPG images into PDF files. There are many benefits to doing this but the most important one is quality.

JPG images can be deceiving to print. What you see is not always what you get when printing JPG images because the pixels in your image when on screen and on paper look very different.

But converting your JPG images straight to PDF files is just like freezing what you see on screen. This gets rid of any big surprises when you choose to print! JPG images are also not ideal for images with text content. So, once again, PDF seems like the best file format!

Convert JPG Files to PDF

From the PDF Manager homepage, you can click on the 'convert' button.

Now, it's time to upload the JPG files you wish to convert! You can convert as many as you want at a time to PDF files with no delay. To upload, drag and drop your files into the center of the screen.

Screen Shot 2018-04-24 at 12.43.18When your files are uploaded, you can edit the PDF file's orientation and margins if you want. 

Screen Shot 2018-04-24 at 12.43.29Select the 'Convert to PDF' button.

Now your newly converted PDF files are ready to download! They might download automatically depending on your computer type.

Combine PDF and JPG files

Return to the Tweak PDF Manager homepage, but this time, click on the 'Merge' button.

Screen Shot 2018-04-24 at 12.41.43Just like last time, this time you can select the PDF and JPG files you want to join into one PDF document.

Once your files are uploaded, you can hover the mouse over each file and edit the rotation if you want.

Screen Shot 2018-04-24 at 12.41.59Click on the 'Merge PDF' button.

Within seconds, your files are ready to download. Select the 'Download PDF' button or your documents may download automatically from your web browser depending upon your computer.

You've done it! Your PDF and JPG files are now merged into one, easy to read file – entirely ready for sharing with your friends, coworkers and boss!


are pdf files lossy or lossless

Are PDF Files Lossy or Lossless?

PDF compression is a handy way of reducing the bulky size of a PDF file to make it more compatible for certain tasks like printing, uploading or sharing by email.

However, there are different types of compression depending on what they do and these are known as lossy and lossless compression! Well, how do you know are PDF files lossy or lossless?

In short, lossless compression means that there is no information lost during the compression which is what makes PDF files different from other file formats because they are mostly lossless. A lossless compression is also when the file can be uncompressed and have the uncompressed file looking exactly like it did before any compression!

On the other hand, JPG images, for example, are lossy because when they are compression, they lose data and quality when compressed.

There are benefits to both lossy and lossless compression and both have different uses depending what you need.

For example, lossless compression is really great for maintaining quality. Your PDF files and the images in them will always look the same as when you started, but your file might not be compressed enough for your needs with the file still being relatively bulky.

Lossy compression is different because it decides how much of an image's data can be thrown away or not. The end result is that you have a similar image, but not an exact one. Lossy images tend to me a lot smaller than the original lossless image.

Lossless PDF Compression

Lossless PDF compression reorganizes your document's data and stories it more effectively but never compromises the document's vital information.

Lossless compression has the main focus of saving you space, but never losing important details.

Online PDF Compressor

Our PDF Manager tool helps you to compress your PDF files by lossless compression. This means that you can choose the level of compression you want before you reduce the file size, so that you don't have to sacrifice on quality.

With Tweak PDF Manager, you can just upload your documents through the drag and drop feature or straight from Dropbox.

Then you can choose between extreme compression, recommended compression or less compression. All have different levels of compression and quality, so you can perfectly suit your needs.

And then, just like that, you have a compressed PDF file ready for download in a lossless. There are a large number of online, free PDF extractors and decompressors that you can use to regain your original file once more.

Without compromising information, data or quality, your PDF file will take up much less space on your computer's drive.


can pdf be converted to excel

Can PDF be Converted to Excel?

The short answer is very positive – yes, your PDF files can be converted to Microsoft Excel documents. This is one of the most popular conversion queries, and thankfully there are a few easy ways to convert your PDF files to Excel documents.

When answering the question 'Can PDF be converted to Excel' we have to make sure that we think about what kind of conversion we want to use.

Do you want to use an online PDF converter? Or are you more comfortable with an offline application that you can download separately to your desktop?

There is no right or wrong answer, simply plenty of options for both! The only step that you have to take is deciding which converter is best for you and your task on hand.

Can PDF be Converted to Excel Online?

Converting PDF files back to Excel files online is not only doable but also one of the fastest ways to convert your files.

There are many PDF converters available online. With a single Google search, you will find your choice of PDF to Excel converters. There are so many to pick from that it can be useful to use security as a method to narrow to your choices until you find the ultimate PDF converter for you.

If you want to use a website that is dedicated to converting PDF files to Excel files, you can use PDFtoXLS.com. Here, you can use the handy drag and drop feature that will allow you to select up to twenty PDF files you want to convert.

You can download your new Excel files one by one or simply click the 'Download All' button that will help you to get all of them in a secure and safe single ZIP archive.

It is always a good idea to make sure that the formatting of your Excel file is as you want it to be. Sometimes, throughout the conversion, the formatting of tables and columns can be changed slightly. It's always a good idea to give it a double check.

If you want to convert your new Excel file back into a PDF file after you have made any changes you wanted to, you can use Tweak's PDF Managing tool.

It works in a similar way to PDFtoXLS.com with a drag and drop feature and also helps you to upload from your Dropbox accounts. By clicking on the 'convert' option you choose to convert either Excel files, Word documents, PowerPoint presentations and images into PDF formatting.

Can PDF be Converted to Excel Offline?

When it comes to offline options, you can definitely check out what Adobe has on offer, with Adobe Acrobat.

With Adobe Acrobat DC, you can convert PDF to Excel without wasting time. The huge benefit of being offline, is that your conversions are not tied to an internet connection. Instead you can convert your PDF files on the go.

The downside of using Adobe Acrobat DC is that you will have to pay for the services. That being said, if you take precautions and disable many of the plugins, you might be safer from malware or other cyber-attacks.


Really, the choice is yours as to whether online or offline conversion is best for you. Either way, there are so many options that you will never run out of different PDF converters to try!


Which PDF Converter is Best?

PDFs have grown very popular since they first came about in the early 1990s and now the need to be able to create, edit and convert files has also grown. There are many different types of PDF conversion software available that offer all, and sometimes more, of these features. Out of all of these features, editing and conversion is still the most requested.

Keep reading to see our list showing you which PDF converter is best!

Deciding Which PDF Converter is Best

The most popular PDF converters used by regular users include Adobe Acrobat DC, Soda PDF, Nuance PDF Advanced, PDF Foxit, PDFelement and Tweak PDF Manager.

To compare these PDF converters, there are many things to consider. In the end, you have to choose from the wide range of programs depending upon your own needs. You may need to consider how easy the software is to use, or how expensive the software is – or if it's free!

PDF Converters

Adobe Acrobat DC

 From the outside, the Adobe Acrobat DC's system can be scary because of the number of features available. Adobe Acrobat DC has been updated and many of people's first concerns have been fixed and it has become an easy-to-use tool.

Adobe have designed Acrobat not to be off-putting to users without a background in technology. A user's experience with Acrobat has more hopes of being smooth than several others software programs as the entire program is pretty simply designed.

Adobe is also stocked with an extensive library of video tutorials. Unfortunately, however, Adobe does not support conversions of documents to EPUB formats, making it a little bit more limited.

Nuance Power PDF and Foxit Phantom PDF

Adobe is not alone in not supporting EPUB formatting. Foxit Phantom PDF and Nuance's Power PDF Advanced also do not support this type of conversion. But both have additional bonuses. Foxit Phantom PDF has a feature that supports several languages and digital media integration.


Nuance's Power PDF Advanced may not include EPUB conversion options, but it does have an extremely handy dictation option which many people with visual impairments find very handy. Another site to equal Nuance's support services is Soda PDF.

Soda PDF

Soda PDF has the added benefit of allowing the user to convert programs and websites into PDF also. Combined with their tidy design and some new features such as working with 3D imagery, Soda ranks highly across a number of reviews.

Tweak PDF Manager

Another PDF converter is Tweak PDF Manager, which is similar to Adobe Acrobat DC because of the number of options it has for PDF manipulation. This PDF manager allows you to use a 'drag-and-drop' feature or to upload from services such as Dropbox. All in all, Tweak PDF Manager helps you to convert, compress, rotate, merge, split and add both page numbers and watermarks to your documents.

The Verdict

There is so much to consider when deciding which online PDF converter is the best for your needs. Those I mentioned, even though there are more, all are solid choices depending upon what your specific task is. 

For example, Adobe Acrobat Dc is considered by many to be the top choice. But another strong choice is Nuance's Power PDF Advanced because of its accessibility options. Tweak's PDF Manager for the range of the most popular format and types.

Ranking highest for usability seems to be Adobe Acrobat DC, because it's now easy-to-use features and how quick the entire process of PDF conversion is! Sadly, you still have to pay for the services and some users might prefer to use a free software. In that case, Tweak PDF Manager is the best option available.


are pdf files compressed

Are PDF Files Compressed?

Have your ever caught yourself wondering are PDF files compressed or not? Well we've got the answers here for you!

In general, compression is used to reduce the size of the PDF file to make it easier to share across emails or different platforms such as Dropbox and Google Drive. Compressing your PDF files is also really handy for saving disc space on your computer.

In this article, you can discover are PDF files compressed or not, how to compress your PDF files, and if your PDF files are already compressed.

Keep reading to discover the ins and outs of PDF compression!

 

How to Tell if Your PDF File is Compressed

Sadly, there is no one way of knowing if your file has already been compressed. However, there are a few different aspects of your PDF file that you can look at to see if it has been compressed.

If you have identified the file you would like to check the compression on, it is best to first check the name of the PDF files. Often, the name of the file will be formatted once compression has happened.

Before your file might have had a name ending in '.pdf', it may now end in 'compress.pdf' where the rest of the name might not have changed.

Often, a zip file will download in the place of your PDF file and when opened, your PDF file will be contained within the zip file.

Another handy trick to figuring out if your PDF file has been compressed or not is to use a free online PDF compressor.

If you upload your file to the online PDF compressor and the file is rejected and unchanged, it is fair to presume that your file has already been compressed and the online compressor can't do what has already been done.

 

Are All PDF Files Compressed?

There are quite a lot of people on the internet asking if all PDF files are compressed. In short, the answer is that some PDF files do use a form of internal compression for some sections of their content such as images.

What decides if a form of internal compression is used is the PDF producing software that was used in the beginning.

Some software types will compress aspects of different images, but some software won't compress any parts of the document when the PDF is created.

 

Convert How to Compress PDF Files

Reducing the size of your PDF is actually, really easy. Nowadays there are so many different types of online PDF compressors that it is more of a struggle to find a compressor that won't change the PDF content than it is to actually compress the files.

Tweak PDF Manager is an online free PDF editor that has a compression feature that won't change any part of your PDF File.

By uploading your file to Tweak PDF Manager's compressor, you can choose the level of compression you want and the level of quality you want to keep.

Tweak PDF Manager gives you three different levels to work from – extreme compression, recommended compression and less compression.

Extreme compression offers less quality but high compression.

Recommended compression offers good quality and good compression.

Less compression offers high quality but less compression.

You can choose your compression level based on your specific needs.

Once you've chosen and clicked on the 'compress' button, your newly compressed PDF is downloaded straight away and is ready to use and save you space!


If you have any more PDF related questions, don't hesitate to check out our other blog posts for more information!


are pdf files editable

Are PDF Files Editable?

On the internet, people are always wondering are PDF files editable. This is because PDFs have become the most-used document type around. Almost everyone uses PDF files because they are so easy to display on any device!

PDF files do a really great job of keeping information secure when people share them over the internet. However, sometimes you might need to edit the existing document.  

There are two ways that people can go about editing their PDF documents. One of the ways is that you can look for a tool that makes PDFs editable. Another way is to convert your PDF file into another format where editing is possible.  

Converting a document from PDF to Microsoft Office Word with an installed desktop application was once the easiest way to make documents editable.  

Thankfully, nowadays, there are a variety of options available. Keep reading to find out the best ways to make PDF files editable.    
 

Online PDF Editors

One Google search will tell you that there are a great number of online PDF editors and converters.  

People might find it hard to identify what programs are best and do not change any of the document data or formats.  

The sad reality is that most fall short of what users are looking for. Many documents have had their layers ‘flattened’. This means that security features have been put in place to prevent editing, or conversion to another file format.  

One downside of online converters is that some of these converters do not have privacy policies so you might not be sure if your files are safe.

Thankfully, it's not all bad news. There are loads of great, online PDF editors that will help you to merge, compress, convert your PDF files - some even do more! When you are choosing which PDF editor to use, you should think carefully about the number of features and the security of the website.

Basically, it's up to each person to decide if they are okay using an online converter for their needs. If you are, then there are some great online converters available.  

Many online PDF converters are really useful for helping you to transform you PDF document into a Microsoft Word document, which can be easily edited. This is an especially handy avenue to consider if you want to directly edit text.

Adobe Acrobat Applications

Another possible solution may be to use Adobe applications to edit your PDF files. In the 1990s, when Adobe first developed PDFs, they were a handy way of document sharing between workers.  

Sadly, they were not built to be edited.  

Nowadays, many PDFs that are developed for online-viewing only, without high-resolution or good quality images that people need for printing.   

However, if you use a version of Adobe Acrobat, you can edit your PDF files offline, without having to rely on an internet connection. With Acrobat, you can edit text, prepare your document for printing among many other incredible features!

If you don't want to be tied to a web browser, Acrobat might be the way forward for you.

 

Making PDF Files Editable

Luckily for us,we have a solution that takes almost no effort to use. With Tweak PDF Manager, users can share their PDF files and edit them through merging, compressing, converting, rotating and more! On top of this, it's all free!  

A background in technology is not needed to create the PDFs from other file formats or edit them through any of the seven features Tweak PDF Manager helps you to use.  

Our tool is simple and easy-to-use, without any necessary training. However, if you feel like you do need help to compress, convert, merge, split or rotate your PDF file, there are some step-by-step guidelines available on the website.  

Now, your PDF files are entirely editable – and ready for download!  

 


how does pdf signing work

How Does PDF Signing Work?

This question is asked very often and thankfully, the answer is easy! PDF signing is not too complicated, once you understand the type of signature you would like to have on your PDF.

There are two types of PDF signatures, which are easy to understand. There is digital and electronic signing.

Digital signing is a security feature that tells the receiver of the document about the person who wrote it. This is done to make sure that your PDF cannot be taken by anyone else or shared without your permission.

On the other hand, electronic signatures are simply a way of adding your signature to a pdf document, by layering your signature on top of an already completed PDF document.

Keep reading to find out just how PDF signing works!

How PDF Signing Works

Many people wonder how signing PDF files can be possible without scanning or printing them first. Lucky for us, it's very simple! 

Electronic signatures simply require an image of your signature to be put on top of the PDF document.

Digital signatures can also be done in a matter of simple steps, where you can feel safer that your work can't be shared without your knowledge.

How Electronic PDF Signing Works

There are lots of apps that are available to help you add your electronic signature to your PDF documents.

If you'd rather not use apps, you can always use Adobe Reader. It's a fantastic program with multiple features helping you to create, edit, print and manage your PDF files.

Immediately after opening Adobe Reader, you will see the 'Fill & Sign' button along the right-hand side column.

Once you've clicked to add your signature, you can either type or draw your signature or apply an image of your signature.

Even though typing your signature is handy because Adobe then adds a signature 'filter' with your name, it is probably not perfect because it will not look like your real signature.

Drawing your signature with your mouse might work, even though it will probably take a few goes to get right.

Applying an image of your signature requires you to simply use a photo of your signature you've already taken. Then, you will have to scan your signature.

The easiest way to do this is to use your smartphone and use an app like Scanbot, which automatically uploads your chosen pictures to your computer through a program like Google Drive or One Drive as a scanned image.

After this, you can simply add your signature onto your PDF, and you've got the electronic signature on your PDF file that you wanted!

How Digital PDF Signing Works

Digital signing is slightly different. This is because your digital signature is entirely unique to everyone else's - just like a fingerprint.

To create these signatures, you will need an e-signature provider that make it very easy to sign documents digitally.

Just like applications and online word converters, there are a great number of these out there to choose from, most of which are free and online.

For this, it is best to read the conditions of the provider carefully before you use it, to make sure that the provider does not retain any of your personal information gathered from your document.

Now that you understand electronic and digital signing, and you know the applications that will help you to add your signature to a PDF document, there is nothing stopping you from signing your PDF files in the future!


How to Edit PDF Brochures

Ever wondered how to edit PDF documents without having to go back to the source documents to get the correct fonts and images? Or why the portable document format (PDF) wasn´t originally designed to allow easy editing? Well, PDFs were invented by Adobe as a really convenient way of ‘packaging’ documents and sharing them with colleagues and online. They weren´t meant to be edited, or printed.

With the Professional Adobe Acrobat version, it’s possible to edit some elements of a PDF document, though edits can be somewhat limited and sometimes it’s just not possible. There are also some PDF editors available online which can allow you to edit some elements of your PDF document, but it’s usually a hit and miss kind of thing. PDFs weren’t designed to be edited in the first place. In fact, depending on how the PDF was made in the first place, it may have had its layers ‘flattened’ and security features turned on to prevent any editing.

When the original PDF was created, it may have been made for online only viewing and may not have the high-resolution images that are required for quality printing on a digital or offset press.

To carry out extensive edits to a PDF document, it’s good to get back to the original source, whether that is Word, Excel or a page layout program like Adobe InDesign. Then you’ll have access to the fonts and images which will be required to make new high quality PDF versions which contain your edits.

The whole issue of editing PDFs creates an interesting challenge for brand owners whose main goal is to create a carefully crafted visual identity across digital and print across the territories in which it operates. An employee editing a PDF may unwittingly damage the organization’s brand in a moment by changing color, using an unauthorized image or making a copy change that is not permitted.

How to Edit PDF Documents in the 21st Century

This seems very low tech and it’s true that the world of rich document editing in graphic design hasn’t changed much since Steve Jobs and Steve Wozniak launched the Apple Macintosh in 1984. Proprietary applications that require high levels of skill in design, pre-press and other technical issues are still the main means of production of graphic design more than 30 years later.

However, there’s new thinking about how PDF editing and distribution can happen. Tweak Cloud allows users to share Adobe InDesign documents in a web browser and allows users with no design skill to make edits and create new PDFs, either as proofs or press ready.

Users who are not pre-press or design professionals don’t have to worry about the technicalities – the interface has been designed to be simple and easy to use without any training. This kind of editing allows companies with subsidiaries, partners or franchisees in different locations around the world to have exactly the correct collateral their need at any given moment – and to create localized translations or versions in minutes. Once a team member has created changes, it´s possible for the portal manager to require approval before PDFs or made or not, depending on the organization´s brand management policies.


Lower Printed Marketing Materials Costs

How Can I Edit Adobe InDesign Documents?

Adobe InDesign is a proprietary document format owned by Adobe and can’t be opened by other applications - even Adobe applications - so a problem for many designers is how to edit Adobe InDesign documents without encountering compatibility issues.
Adobe InDesign is the most popular page layout program available in the world today and is the default application used in the production of magazines, brochures, newspapers, and large format display. Because many organizations use InDesign for their printed collateral, it’s easy to produce their digital collateral in the application too. It’s easy to export to PDF, PNG, JPEG, GIF and other popular formats.
InDesign has image and illustrations placed within it and these are usually stored in a ‘links’ folder within the folder in which the document is stored. The document needs to maintain the link with these images to produce high quality prints and exports, so if they’re moved, the links will be broken. Each Adobe InDesign document requires the fonts that were used to create it to allow it to be editable and rendered for printing and export.

When you’re receiving an Adobe InDesign document, it’s best to ask for an Adobe InDesign package. Adobe InDesign makes this easy. By using the File> Package command on Macintosh or PC, Adobe will create a folder which contains the InDesign document, all placed images in a ‘links’ folder and all fonts used in the document in a ‘fonts’ folder. This folder can also contain a document, which can be created by the InDesign user with instructions. This can contain any notes from the creator and gives a full inventory of the history of the document, technical specifications and sizes as well as fonts, images used and the print settings that have been selected.
Adobe InDesign documents are easily recognizable by their magenta color with the Id logo and carry the suffix. indd. If an InDesign document has been created as a template it will have the suffix .indt.
Adobe InDesign documents can be opened on Macintoshes or PCs. However, there can be some complications with font compatibility when moving a document from one platform to another, so it’s best to open the document in the platform it has been created in.
There can also be some compatibility issues regarding features that have been created in newer versions of InDesign when opening a document with an older version of the application. Adobe has done a good job of making InDesign backward compatible, but some of these new features may not work when opening the document in an older version of the application.
Plug-Ins are Adobe’s way of allowing third parties to extend the scope of InDesign and create new features. Sometimes these plugins may be required to edit features that are not a core part of the InDesign application. If you’re having difficulties editing some element of the document, it may give you a message about a missing plug in. If you received an InDesign package with the Instructions.txt document, it will highlight if plug-ins were used. Some plugins are free, though many are now valuable pieces of software, which carry a license fee. Adobe.com gives a full overview of the plugin landscape for InDesign.

Guides to Help You Create an Adobe InDesign Document

When you open an Adobe InDesign document, you’ll find that there are a number of guides, which have been used in setting up the document. These will show margins, and columns in the grid of the page. By toggling the W key, you can show or hide these guides. By using the command/Ctrl J button it’s possible to navigate to other pages in the document. There is also a dialog box Window>Pages which allows you to jump from page to page.

InDesign has a few main objects, which allows design to be created

Text boxes – these can be single or multi-column and can contain text of multiple sizes and styles. To edit a text box, just double click with the black pointer and it will highlight the text. The pointer will turn to a text icon and you can choose which part of the text you want to edit.

Image boxes – Images are usually ‘placed’ in the document with a link created to the source. By clicking on a box and typing Command/Ctrl D you can browse for images to edit.

Lines, vector drawing tools can be used to create shapes and rules.

All of these elements can be colored using the color palette. You can choose a separate color for the frame or inside (fill) of a box or other elements. InDesign has very sophisticated tools for frames and lines. When editing an InDesign document, it’s important to remember the scale at which the final output will be viewed, on paper or on a screen to avoid using type, images or colors which will not work at the viewing size.

How to Edit Adobe InDesign Documents the Easy Way

However, editing Adobe InDesign documents can now be carried out in a new and revolutionary way, without using InDesign. Tweak has created an Adobe InDesign plugin, which allows users to upload their Adobe InDesign documents – and their related fonts and images to Tweak Cloud. It’s possible to decide which elements of the documents users in a web browser can edit once the document has been uploaded. Users can be assigned rights to view, edit and make PDFs, JPEGs or share on social media once the document has been placed in a Tweak Cloud portal to which they have been given access.

It’s possible to share a library of images for users to select and edit the images, which have been chosen in a document in Tweak Cloud, and editing text is simply a matter of clicking and typing, just like the Adobe InDesign desktop application.


Anne-Marie Concepción’s Advice for Designers and Writers

“The designers are seldom writing the content right and the writers are seldom laying it out but we need to work together” - Ann Marie Concepión

InDesign Secrets podcast co-host and renowned InDesign thought leader Anne Marie Concepción believes that solutions for designers and editors to collaborate are a hot topic.


Indesign Magazine Co-Founder David Blatner

“Designers are tired of making changes” – David Blatner

David Blatner shares his insights into the mind of the designer saying they want to spend their time being creative, not making mundane changes.


Advice From Top Adobe Author Chad Chelius

“It’s really going to take a lot of the burden off the designer” - Chad Chelius

Chad Chelius, who trains design teams at some of the largest ad agencies and brands in the US loves the idea that clients can go in and make type changes to InDesign documents online.


Typography & UK Designer Nigel French

Passionate about type, renowned author and graphic designer Nigel French thinks that designers need to show type more love and think about the size of body copy

 


How To Get The Most Out Of Tweak Cloud

Beautiful design is awesome, but sometimes you just want to make simple edits to artwork quickly. With our Tweak® Cloud, you can store all of your designs online and give 24/7 access to your wider team so they can edit and make high resolution PDFs themselves in a flash, because, as they say, time is money.

Minutes, not hours

No more will your employees wait on trivially small edits to existing artwork, just get the job done super-fast. With Tweak® Cloud, you and your team can update brand compliant materials and create high resolution PDFs ready for printing within seconds. Simple.

Picture the scene. It’s 11pm, you’re the head of sales, you don’t have access to InDesign® but you have a conference in the morning and need to tweak (no pun intended!) an element of last year’s pop up display graphic. 9 times out of 10, as head of sales, you don’t work with InDesign® or worse still, maybe you don’t even know what InDesign® is or does. Suffice it to say, you’re up some creek without a paddle – time to make a late night call to the Design team!

Now, picture the same scene but with Tweak® Cloud. This scenario would be alleviated instantaneously. You have access to last year’s pop up display in the cloud, you can make the necessary design amendments yourself and be ready for that conference tomorrow…all without having to annoy the Design team late at night….again!

Always print-ready

As a non-designer, the inner workings of how your document is edited isn’t really your concern as long as the designs come out the other side looking great. Detailed design and printing techniques can be highly specialised. With Tweak® Cloud you don’t need to know every single detail about bleed, colour profiles or CMYK images. Once your design files and images are in the cloud you’ll be good to go. We worry about all the technical requirements so you don’t have to.

Easy to use

The really neat feature about Tweak® Cloud is that literally no design experience is necessary. The cloud platform is built specifically for non-designers, meaning you can sign up today and be confident you’ll get the job done whenever artwork needs to be updated.

Making designs freely available to your staff is a tough process and seems like its been this way forever. Thankfully Tweak® Cloud is here to consign this needless torture to history by housing all your company’s design files in the cloud so everyone can access and make quick edits, whenever they want, in their own time. Talk about optimising your design workflow!

Click here to find out more about what Tweak® Cloud can do for your business.


Evolution of a product – the story behind Tweak Cloud

Ever since my team and I started on the Tweak mission in 2007, we had a burning desire to make it easier to access great design and print. We believe that print is far from dead – a powerful and tactile medium that is flexible and accessible to all sizes of business. It’s a means of growing business at a fair price without having to bid against your competition as is the case in online advertising.

We’ve worked hard with the pioneers of online printing like Thorsten Fischer and Tanja Hammerling, founders of Flyeralarm where we power their online stores in eight countries – with our 1.5 million designs across 140 products in six languages.

The result? Real democracy in design and print for the small businesses who use the service that we both provide on their successful online business. Great design for print at a fair price. That’s something we’re really proud of. We work with many other European, US and South American partners – who are disrupting this industry with quality and value.

However, we were constantly being asked to consider creating a platform for print buyers to get online access to their own designs – like we’ve done on the Tweak platform. We started tackling that challenge in 2015 and we demonstrated a full working model of a brand new SAAS application called Tweak Cloud at Drupa the world’s largest printing fair, in Düsseldorf this week. We had listened carefully to what the requirements were and our core objective was to create an application that made it really easy to make Adobe® InDesign® editable through a web browser. The InDesign® document is pre-flighted and colour and PDF settings created before it’s made available to users – ensuring that every PDF that’s made is first class, just like those we make on Tweak Print every day.

Through our InDesign® plug-in, Uploaders can decide what elements of the document can be edited, thus ensuring conformity to brand guidelines. Then the document can be shared to individual users or private brand portals, allowing the editing rights the Uploader granted – including low or high resolution PDF creation – and even ordering print directly within our application.

Our engineering and UI team have done an amazing job – and the reaction at Drupa has been a heart-warming endorsement of their passion and skill. So far, customers from more than 20 countries have committed to building Tweak Cloud into their workflow.

We’re not seeking to replace designers, but have relieved them of the drudgery of endless cycles of amendments – allowing them to focus on their real talent – creating original design. Many designers I know have told me that months after they’ve completed a design, they’ll be asked to drop what they’re working on to make minor changes to a project they’d almost forgotten about, at a moment’s notice. Impossible in a normal studio workflow. Frustrating from a client’s perspective. Not a problem with Tweak Cloud enabled.

We know that marketing professionals – whether they use Tweak Cloud for themselves or though their print partners – will be relieved to know that they can access their InDesign® document 24/7 – and make amendments and print-ready PDFs whenever they want at a low cost. We met one printer who loses money on every single business card order from a major corporate account to hold on to the business. The copy for business cards arrives randomly by email, resulting in multiple mistakes and corrections. He’s putting all of his corporate account material on Tweak Cloud. Now he’ll make money, even on those small orders. His customers will enjoy self-service too.

One Dubai based printer is creating portals for all his brand and ad agency materials to allow self-service and 24-7 ordering. And then there’s the UK midlands based printer whose print and design business is focused on clients in the education sector. “We’re going to put every one of their documents in the Tweak Cloud – and they can make a new version whenever they want – without knowing how to use Adobe® InDesign®, just a web browser – this is great!” this print entrepreneur told us.

We’re proud to have created another game-changing innovation that liberates the users of print – allowing easier customisation and ordering of print – and delighted with the warm welcome it has received from the global printing community.

Watch this space – we’ve got even more surprises coming!

Jerry Kennelly, Founder & CEO, Tweak.

Tweak Cloud is available from July 4th.


Simon Eccles & Key Trends at Drupa 2016

Simon Eccles is a highly respected Print Technology journalist, based in the UK who has been covering print for more years than he cares to remember. He followed his father into the printing business and studied at the London Printing School before embarking on a career which included editing and reporting roles in a wide variety of publications including MacWeek, Digit, Digital Printer and PrintWeek in the United Kingdom. He’s covered an astounding NINE Drupas and told Jerry Kennelly about his impressions of Drupa 2016.

0.00mins

It’s been a very impressive, informative show so far and I’ve counted this is my 9th Drupa so I’m feeling like I’m an industry veteran right now! As every, for the last 20 years digital has been the primary moving force behind what’s happening in the printing industry. I’ve seen it go from microcomputers being the next big thing, through to digital cameras and now it’s digital printing, and now we’re seeing digital printing move into the mainstream and I think that’s probably one of the most important trends here and we’re also seeing people do more and more automation and what they can be turning the printing process into a true process where it is as much hands off; they’re calling it touch free or touchless jargon, along those lines!

0.50mins

There’s two areas that are possibly very innovative and very important; one is corrugated production, carton production using digital printing has been very slow to take off, much slower than what people thought, as opposed to label printing which has been going digital for the last 10 years and has become a very important part of the label sector. Folding carton production has not yet taken off, despite the prediction of it being the big thing, so in the meantime corrugated packaging is being seen as an intermediate step in the meantime. Corrugated production is very specialized and involves very large machines. There are some very impressive and large machines here at the show (Drupa).
1.31mins

What’s exciting me at the moment is something called “direct to shape” which is using primarily UV inkjet technology to print directly onto objects, as opposed to flat pieces of paper or transfers which then go on to something like an iPad or a phone case. It’s getting to be increasingly possible to print directly onto something that is a complex shape. One example is Heidelberg with their Omnifire which is basically a robotic are that grabs soccer balls and sprays an image onto it so you can buy in Germany, Switzerland personalized soccer balls and indeed in Heidelberg town you can buy personalized Muesli packs which are printed by these robots. Heidelberg in particular is talking about being able to print directly onto aircraft wings, vehicles and fridges and white goods in the future. Heidelberg is not the only one. It is quite a trend this idea of being able to print onto objects as opposed to printing onto transfers or shrink-wraps and using that as an intermediate process. I think eventually we’ll see it go onto ceramic tableware. We’re already seeing printing onto floor tiles. The industry for printed tiles has gone digital remarkably fast in the last 3 or 4 years. I think it’s something like 80 or 90% of all tiles printed worldwide are now digital. However, that’s not print and paper, which Drupa is about! Drupa meaning “druck und papier”!

3.04

Probably from my point of view, as primarily writing about digital printing, the most impressive aspect is the high-speed web printers are getting much, much better. You’ve had high-speed web for 8 years. They are solving the problems of printing on uncoated papers, or papers not primarily coated for inkjets which have been too expensive, so until recently you’ve had the option of either printing the very fast cheaply on low grade paper where you couldn’t get good quality or you could pay a fortune for the good paper and get good quality. Now you can get the bit of both and I think that’s probably the most important aspect of Drupa, that inkjet is getting faster, cheaper and better on more affordable papers.

3.53

I’ve been in the business for all my life. My father was in printing. I went to printing college. I’ve been writing about printing for 35 years and in all that time print has been dying according to pundits. Absolute rubbish! Look yourself. Look around you. You go into a pub or a shop or a supermarket – everything is printed. Signage is going to be with us forever. Packaging – you’re not going to wrap up your Corn Flakes in an Internet page. People are going to have promotional products, promotional goods, shirts, printed tableware, printed soft furnishing. Everything is printed. Print on paper for publishing may be affected as we talked earlier with newspapers not knowing what to do about the Internet revolution. Same for the magazines I work for. Books in a way are bouncing back where the idea of print on demand means a book need never go out of print anymore. In a way the volumes are going down, but the fact that you’ve got more jobs, more titles being printed in books than ever before as far as I know.


Hans Decuyper & Time-Effective Design

One of our ideas when we launched Tweak Cloud was to allow design agencies to manage their time better – Hans Decuyper, Creative Director of Belgian design agency Brandle.be talked to us about how Tweak Cloud could mean more effective use of time for his team, who don’t want to be spending their time doing minor changes, but real design.

Tweak Cloud – Hans Decuyper, Creative Director Brandle.be

0.00mins

I just saw a presentation of the Tweak Cloud software and it seemed to me that it’s very easy to use for our client’s to edit their files in a cloud-based application.

0.19mins

What I saw in the Tweak solution I think it’s possible that we can make or that our clients can make their own versions from the source files so they can make changes for different kinds of translations, i.e. English version, Hungarian version, maybe Chinese version!

0.43mins

I think that workflows can be faster because we don’t want to spend our time for corrections, for doing corrections. Most of our customers want to make their corrections on their own. We are too expensive for making corrections. We just have a design task for making new documents and new designs, but not for repetitive stuff like versioning or something!

1.22mins

This would be a nice solution for combining many clients into one cloud where they can do their own editing.

Do you think this is something that could be profitable, that is something your clients would be willing to pay for?

Yes, I think this software would be a great service for our clients and for us. We can make more money by not doing all those repetitive kind of jobs.


Bernd Zipper & the Future of the Printing Industry

Bernd Zipper, CEO, Zipcon Consulting GmbH, a renowned blogger and online print consultant shared his views on the way forward for the printing industry with Tweak at Drupa 2016, the world printing fair in Düsseldorf, Germany today. Bernd is also the author of a highly respected blog, beyond-print.de and a founder of the Online Print Symposium.

 

0.00mins

The signal from Drupa 2016 is that the world goes online and even print goes online and even the print industry goes online and so we see a lot of online services over here like Tweak for example or other vendors presenting their solutions and in my option it’s the right way because the printing industry has to change and they have to be where the customers are. These customers, the new customers are mobile and online and this is what we can see here at Drupa 2016.

 

0.28mins

A lot of customers are expecting the universal recipe to be a successful online print business, but this is nothing you can reach in a trade show. This is nothing you can reach in a business either. It is up to you to make your own personal recipe to set up your business in the future. What you can get at Drupa, what you can get from all the vendors at Drupa is an idea in what direction you can move your business, in what direction your business can grow, but it’s still in the beginning and it’s up to you to develop the right recipe.

 

0.58mins

Print is not dead. Print has to be where the customers are. If the customers are online, you have to move online. If your business is growing more and more in the direction of connectivity to your customer via ERP systems via online activity, you have to move in that direction, but it’s also very important that you automate your production, you automate all of the different approaches in your company, but you’re really going online. One email address is not enough for the whole company; you have to transform your business.

 

1.28mins

Automation is a goal we all have to reach. That means you have to automate your organization. You automate invoicing, automate payment, automate production and even automate layout production. So it’s very important that if you give your customer the right platform for that, you really have to realize that if you don’t automate your production, your print, you’re lost.

 

1.57mins

You know, any cloud service gives the freedom to develop your business. That means if you set up a business with a cloud service together, you’re open to concentrate on your main business and step by step grow into an online business. If you start over with your own application, maybe with your own web server, you have such a huge investment, so starting over with a cloud service, or cloud services, it’s not only about Tweak, it’s all about all these applications we have on the web, it’s very important that you can really can concentrate on your main business and grow with their cloud services. It’s the best, and also reasonable, and most affordable solution to start over an online business.

 

2.43mins

I think for Tweak it’s very important that Tweak get it’s nose a little bit more in the wind than others. Tweak did understand very early that we can automate graphic design, that we can automate creativity, a little bit, not all. So bringing up all these new services, Tweak has a very good chance of being up the race for these cloud solutions.


Yves Roussange & Tweak’s Power

Yves Roussange, Founder and Director of Soltect Pty Ltd (formerly ColourProcess Pty Ltd) shared his views on the benefits solutions like Tweak give the printing industry with us at Drupa 2016, the world printing fair in Düsseldorf, Germany.

 

0.00mins

My name is Yves. I am the owner of the business named Soltect, concerting the (print) industry and based in Sydney, Australia. I’ve got some customers who want to move into the market of direct, i.e. consumer-direct-to-print where I am looking for tech like Tweak at Drupa to help them to go and be disruptive in that environment. I found the concept of Tweak very interesting. Having 1.5m templates for all types of end user or end consumer who could order online a brochure, flyers, a business card to get the information directly printed back from the provider of the interface with the website. The second interesting thing is the second product (Tweak Cloud) with the online template builder using InDesign is for the client to prepare for its existing base customer some templates to dynamically give them the tools to change the address, to add multi-store etc.

 

1.37mins

At the moment, two of my customers, because they have been looking for an easy integration of InDesign artwork for existing customers who have got omnichops across Australia who want to customize the pricing, customize the promotion, or give the shop direct interaction with the artwork so they can deliver direct the final print, point of sales exactly, to them, to make one-to-one promotion and I think this is something today which exists already with other technology, but which higher price tag and bigger complexity to integrate.

 

2.40mins

Tweak Cloud is good because it gives the customer the opportunity without too big an investment to get in that template customization business on a dynamic label and by doing so they can build slowly the market and see how they can increase that market by getting new end users.


Tom Kiernan & What Tweak Has to Offer

Tom Kiernan, Managing Director, Topic Newspapers, Ireland, shared his views on the benefits of Tweak for the publishing industry with us at Drupa 2016, the world printing fair in Düsseldorf, Germany.

 

0.00mins

I’m Tom Kiernan, MD of Topic Newspapers in Mullingar in the Rep. of Ireland. We are the publishers of a number of local newspapers in the area and we’ve had a look at the Tweak advertising solution recently and I have to say, having looked at some various options and some other competitive solutions, we find that this is a very interesting solution. In our opinion this would be a great asset for anyone with no background our technical expertise in terms of producing advertising for their business.

0.36mins

For the advertiser who wants to produce a compelling ad, they have the answer with Tweak advertising as there is a vast range and a vast amount of advertising solutions there for all kinds of businesses. They can produce very quickly, in a matter of minutes, that they can get to their newspaper or whatever media they decide to go with.