Supermarket Marketing Tactics

Supermarket Marketing Tactics for Success

In-store and external marketing for supermarkets is an exceptionally important step in the success of a business. It's both necessary and effective for attracting new customers and rewarding returning customers.

To learn how to gain penetration within your supermarket target audience, keep reading our lives of the most effective supermarket marketing tactics.

You're sure to find something to suit your particular franchise and to help boost your sales and returning customers. Satisfy your customers' needs and increase your profit in no time and all.

Keep reading to discover our top supermarket marketing tactics.

Top Marketing Tactics for Supermarket

When it comes to supermarkets, marketing is essential for a few different reasons. Namely, marketing is effective in selling more of your produce – once you are clear on your strategy. Without any kind of chaotic marketing strategy and minimalistic marketing, your customers associate your supermarket with cleanliness, clarity and marketing.

And after all, the customer defines the success your supermarket achieves – so here are some tips to help you along the way.

Organize Your Store Layout

The layout of your store greatly impacts in what order your customers see your products. Think of the most successful chains around – the fruit and veg is generally to the front, right?

Well, that's the give customers a sense that this shopping trip is good for their health and that the brand cares.

If your customers smell freshly baked bread upon entering, then they will be more likely to be lenient with their expenditure whilst salivating at the glorious smell.

In addition to this, by having your customers most frequently purchased items at the rear of the shop, your customers have to pass a whole array of other appealing items on the way to the milk isle.

Consider your current store layout and, if necessary, change it up.

Refresh Your Marketing Materials

Sometimes print marketing is one of the most useful techniques to make sure that your customers are informed about the all new offers, products and discounts. This can be in the form of newspaper inserts or in-store hand-outs.

However, designing new marketing materials can sometimes be an expensive affair. That's why an automation service that doesn't require expensive over-and-back conversations with a designer.

That is what Tweak Cloud achieves, by helping marketers to access their designs at any time and edit them from a web browser in tight conjunction with Adobe Creative Suite (InDesign) so that a separate, expensive license with Adobe isn't necessary.

If your designs need to be updated with the most recent prices and marketing, then use Tweak Cloud's dynamic publishing feature that helps you to input prices, images and other information about your products with a single SKU code.

Have Related Offers

Whilst having any offers are extremely useful, having related offers can be even more effective by being a compelling price point.

For example, discounting the price of both carrot sticks and hummus is the perfect excuse to have a featured section offering them together. By using products that have a natural connection to the others will give the perfect chance for co-promotions.

Real Estate Advertisement Ideas

Easy & Effective Real Estate Advertisement Ideas

It is no secret that nowadays competition is intense across every business type – including real estate agencies. It is more important than ever to have a quirky and eye-catching marketing campaign to help you get your properties out there and give them the attention they deserve.

Any of the advertising ideas that you implement are bound to have a positive impact on your business that will help you to take your impact to the next level.

That's why in this article we've put together some of the most effective real estate advertisement ideas that are easy to execute. Check this out to see what you can do the revitalize your business!

Real Estate Advertisement Ideas

When it comes to advertisement and marketing, it's important to think outside the box and give your potential vendors a new and stimulating way to see your message and just what sets you apart from your competitors.

With an open-mind, you can cut ahead of all of the rest and give your real estate agency a real head-start.

Create an Online Persona

It is no surprise to anyone reading this that online marketing is becoming increasingly popular when it comes to marketing and moreover, increasingly effective. However, there is no point just uploading your listing without thought to how it looks to your customers.

With every upload you make online, you are subconsciously curving how your potential vendors see you – and how seriously they take your business.

That's why building a successful online persona is a useful way of making sure that the associations people have about your business are positive.

Take time to design a profile that can be viewed across all mobile devices, as well as laptops and think carefully about your color scheme, theme and fonts that you want to use.

With every decision ask yourself – how does this represent me?

Don't Underestimate Social Media

It can be very easy to fall into the trap of assuming that the person who is sitting on their couch scrolling Facebook on their phone is not the customer you are looking for. Well, you never know who needs a property and when.

That's why it is important to target customers where they spend the bulk of their time. While in person this might be the local library or supermarket, online the answer is most certainly social media.

Take time to consider the social media platforms you want to advertise on – Twitter, Facebook and Instagram are the most popular.

Often the best advertisement on any social media is having your own profile that you carefully grow and post on with care – aiming, always, to add value to a person's time on that particular platform. If you post just for the sake of it, people will be able to tell.

Invest in Photography

Your whole business as a real estate agency is built around visuals. If a client doesn't like the appearance of a particular property, the likelihood is that they won't buy or rent it – no matter how well it might scrub up after a little bit of love.

That's why photography matters. Invest in quality photos of the properties you are listing, and your will see engagement sore.

We're always taught not to judge a book by its cover, but with housing, it's most certainly a common practice. Hire a photographer or at the very least, invest in a quality camera, and take your photos when the properties have been appropriately cleaned.

Invest in Design

Marketing materials – both online and offline – can be a real selling point for your business. Give your business a print and digital appearance that matches your office front and your website by keeping your color scheme and fonts consistent.

With Tweak Cloud, you can keep your brand integrity by using our online safe platform, with 24/7 access to your designs that you and your team can edit.

After you've designed your marketing brochures and leaflets from over a million templates, you will have live reporting of the printing process.

Check out our homepage to sign up for Tweak Cloud, and get a free demo! Our sales team are more than happy to help. 

Are PDF safe to open

Are PDF Safe to Open?

There is no simple answer to the all too important question – are PDF safe to open? Some PDF files are safe to open, whereas others might not be. But how can you tell the difference?

What is important to learn and understand is where you are opening your PDF files from and if that website or application could be infected with some malicious software that could damage your computer, most often, without you even realising.

To find out how to know if each individual PDF file you want to open is safe and some important tips and tricks for being safe when using PDF files, keep reading!


How to Know Are PDF Safe to Open

There are a few very general rules of thumb to use when trying to decide if a particular PDF file is safe to open.

For example, you should be safe opening a PDF file directly with an Adobe application, such as Adobe Acrobat or Adobe Acrobat Reader. Applications like these have security features that you can customize to suit your own needs and the level of protection you think you need.

When downloading a random PDF file from the internet or from an email, you should always be careful. PDF files from unknown sources might contain malicious software embedded into them that are not obvious straight away.

Even if you receive an email from a family member or a friend with a PDF attached, you should still be really careful when opening it. It only takes a few seconds to make sure that they meant to send you a PDF, whereas it can take a long time to undo any of the damage a virus might do.

Tips to Stay Safe When Using PDF Files

One of the most useful pieces of advice that can ever be given for using PDF files is to reduce the number of plugins downloaded onto your browser. When using Google Chrome or Firefox's internal PDF readers, you should disable any plugins that come with them.

Plugins like JavaScript can be edited by any hackers to add malicious code when you open them in your browser. By disabling plugins like JavaScript or Flash you are going to reduce the risk to your computer of becoming infected when viewing pages that have malware.

PDF readers such as Adobe Reader are not entirely fail-proof against PDF files, but they do have some security features that can really help keep you safe.

For example, if you use Adobe Reader's Protected View, you can still view and read the PDF files you want, but in a 'sandbox' meaning that access to some application features are limited in order to keep you safe.

In Adobe Reader this means that in Protected View, you cannot use printing, file saving or full screen viewing but you are a lot less vulnerable to malware attacks. Unless you really need to use any of these features, it is definitely worth giving Protected View a go.

Perhaps the most important piece of advice that anyone could get if they want to reduce the risk of their computer being infected by PDF files is to keep your PDF Reader software up-to-date. While is can be annoying, it is definitely worth keeping your PDF Reader on an auto-update function.

Make sure to download any updates straight from the developer's website and not from any obscure website.

While no advice is entirely fail-proof, this advice will definitely keep your risk of infection as low as possible.

Automation Branding for Realtors

Why Automation Branding for Realtors Matters

Nowadays, real estate is just getting more and more competitive so your brand needs to be even more instinctive.

To keep your brand out there in the public eye, your content needs to be consistently distributed with equally as consistent brand features.

Without your recognizable color scheme, typography, slogans and quality posts online or in print marketing, your brand is at a disadvantage.

Branding automation can make the process of consistent and stylistic marketing faster and more effective.

That’s why in this article, I've put together an article of all you need to know about automation branding for realtors!

What is Branding Automation?

In short, branding automation is a category of cloud software that is used by branding specialists. Branding automation streamlines everyday marketing and branding operations.

Branding automation forms to brings together many different tools for branding into a single channel.

Not all branding automation tools are the same. Some tools will streamline a business's emails and website. Others, will focus on social media and marketing.

Real Estate Automated Branding Ideas

When it comes to automated branding for real estate agencies and realtors, the key way in which automation can make life easier is through digital asset management (DAM).

Bynder, for example, has a great DAM system, that streamlines how marketers and designers find their products. When it comes to real estate, the need is the same.

You need quality templates for marketing materials as fast as possible. Tweak Cloud is also an ideal DAM solution for real estate branding.

Tweak Cloud offers a new way to manage all of your creative files by offering a safe online platform for all of your digital assets.

On top of this, Tweak Cloud has thousands of real estate templates, fitted with professionally written copy, to choose from.

If you already have designs from your graphic designer that you want to continue using, you can upload these directly to Tweak Cloud and continue making edits, without having the hassle of time waiting between communications with your graphic designer.

For real estate, Tweak Cloud is also, particularly relevant. Due to Tweak's dynamic publishing technology, full property details can be immediately populated into the templates with a single housing code.

If you want a free demo and to give Tweak Cloud technology a go, then visit our homepage to sign up.

Why You Need Real Estate Marketing Flyers to Promote Your Business

Winning a property listing is only one step in the long process of securing a sale. Advertising is a vital next step to gain interested buyers and flyers is an ideal means of doing this.

There are countless benefits to using flyers for advertisements, particularly in real estate.

First Impressions

Real Estate flyers will help you to create an impactful first impression – but also a lasting impression moving forward.

Your flyers will help you to tell your buyers that your real estate agency is professional, and the right choice for them to either list their property with, or buy through.

Bringing Your Brand to Life

Your flyers will serve as an embodiment of what your business stands for. No matter if you decide to hire a designer or use an online template, your flyers need represent your brand accurately by the use of brand images, logos and color palette. Flyers create a uniformity between your brand, giving your customers an agency they can trust.

If you are struggling to find the right online templates for you, check out Tweak Cloud where you can choose from over a million. Edit your design online in a secure platform, giving your team 24/7 access to your brand assets.

This helps your designers to focus on perfecting the ideal original design, while allowing you to make the small, everyday edits within seconds. Check out our homepage for more information.

Competition Comparison

With brand assets such as flyers, you are easily identifiable from your competition through your color schemes, fonts and quality imagery. If you have any reservations about the quality of your competition's flyers, you should consider targeting those areas in your own flyer campaign.

You can also do the opposite of what your competition is doing. If your competition is using only classic style designs, try minimalist ideas.

Keep Your Customers Engaged

Flyers are undoubtedly, a fantastic way to keep your customers engaged with your content, because you will have selected the most important pieces of information to share. You will have to think hard as to what are the most important marketing messages for your business and how best to condense your message to mirror your brand's beliefs.

Most people don’t have all day to hear what you need to say, so you should focus just on the key points.

You should also remember that flyers are a great way of making sure that your clients know how to find you – make sure to include your contact details, phone numbers and addresses.

Premium Photography

As your real estate business relies upon the quality of the images you use to advertise your properties, flyers are a fantastic means of using your premium photography.

If you invest in photography, you should consider using the best of your photographs in your flyers. Photographs also take less time for your customers to digest and understand, then text.

So, if you maximize your quality photography, people will learn to have a level of trust in your brand as equating it with quality.

Photography also helps your customers, current and prospective, to establish a level of consistency with your brand. If you design flyers that are consistent in color scheme, style and logo use, then your brand will become recognizable in your target region.

How to Improve Your Design Process

It's pretty much impossible to deny, as a business owner, that your design process can sometimes become a little bit clogged with lengthy waits for designers, expensive licensing and communication issues.

How is one to tidy up that mess?

Well, don't feel bad about it. There are always actions you can take to help improve your design process, and increase productivity when you are trying to produce your marketing materials.

In this article, we've put together a few different ways for you to enhance and refine your design process, boosting your overall business.

Get to Know Your Clients

One of the most simplistic methods of improving your design process is narrowing down exactly what you need to be designing.

The only way to refine exactly what designs you need is by getting to know your customers and clients, flawlessly.

If you can ask for feedback from your customers about what it is that they need from your business, you will be able to create only the designs that matter the most.

That's why we suggest that you ask your existing clients for feedback through and email survey or simply with phone calls. All you need is a one-word answer to revolutionize your design process.

Define Any Problems Quickly

It can be hard to enhance a design process, if you don't even know what's wrong with it in the first place. What you might be sure of is that it's costing your business a lot of money.

There is truly no point in seeking out the best solution for a problem you don't even know the details about yet.

Sometimes the problems are not as obvious as we might have hoped for them to be. So, our advice is to spend as much time as you can devote to finding the problem. Perhaps your design product is not being used correctly, or maybe you are not designing the right products for your customers.

Your time will never be better spent than if you identify the problem as early on as possible.

Save Money on Your Design Budget

One of the best ways to tighten up your design process, is by reviewing how your present design process is affecting your budget.

If you find that you are producing the wrong designs, or simply being overcharged for the designs you have, then there is no better time to shake up just how you are getting your design.

You can consider designing online – with Tweak.

Tweak has three different levels of commitment, making it entirely scalable to your business. With Tweak, you can find thousands of templates that are entirely customizable.

Everything from flyers, business cards and brochures to banners and posters, you will find everything you need to help your business put its best foot forward with Tweak.

retail storefront ideas

Retail Storefront Ideas for Perfect Design

Even though we're told from a young age not to judge a book by its cover, most of us fail entirely when we're out shopping.

Whether we like it or not, as customers, we tend to rely on our first impression of businesses before deciding if the shop is somewhere that deserves our custom.

If you're a business owner or runner, you will know this too – you can visibly see your customers engage with your products (or fail to) as they approach the outside of your store.

Therefore, it's more important than ever for your business to put some love and attention into your storefront. Your storefront can be a useful weapon in your marketing arsenal, even if you don't have that much space to play with.

Window spaces can also be incredibly useful if you know the right tricks to make people give your business a second glance.

So, regardless of what you sell, whether it's books or houses, you can revolutionize your captive audience's attention by simple design tips.

Tips and Tricks for Designing Your New Storefront

Understand Your Customer

In every aspect of marketing, knowing who it is you're trying to attract is endlessly helpful. This can be surface knowledge such as age and income bracket, but also includes understanding your customers behaviors.

By knowing your customers down to the last detail, you can understand how best to place your products on your storefront. If your key audience is interesting in vintage book, your display could involve some vintage seating and throws, emphasizing coziness.

Don't Overfill

Sometimes, you just have to rely on the power of the product or service that you are offering, so the worst thing you could do is overfill your storefront or window space.

Not only is this unwise from an aesthetic point of view, it can also be very overwhelming as a customer. Often, when you see too many products at once, it can be the same as seeing none at all.

Make sure to pick important, key pieces to impact your customers but not overwhelm them.

Don't put all of your eggs in the one basket – don't place all of your key pieces on the window, make sure that there are still some standalone pieces inside the shop. Offer intrigue but don't answer every question a customer is thinking.

Maintain Your Brand

There is no point putting an impression storefront or window display together, if it isn’t in keeping with your brand and content within the store.

Your display needs to appropriately represent your business's manifesto. If you are genuine with what your brand stands for, then you can gain recognition from your customers who will begin to remember you - what your business represents.

Striking Typography

By using a variety of well thought-out typographies, you can infer a quality to your customers. Additionally, the typography of your signage, flyers and posters also need to be easily digestible and understood.

For example, if your business is a rock-and-roll clothing boutique, using spiked, bold fonts and typographies can represent your business accurately.

If you want to design quality posters, without having to hassle your designer for every new offer you need to advertise you should check out Tweak Cloud.

Tweak Cloud's poster templates are used suited for over 350 business types, and can be edited straight from your web browser by you and your team, at any time.

We hope you've found some perfect tips and tricks to keep your business storefront looking authentic to your business.

edit pdf without acrobat

How to Edit PDFs without Adobe Acrobat

Sometimes you just need a quick, once off edit of your PDF file - whether you want to merge, split, convert, compress or edit text in your document, it can be handy to have a quick solution.

These quick edits can make a paid subscription to a version of Adobe Acrobat can seem unnecessary. But is there a way to edit PDF without Acrobat, or is forking over some cash your only option?

Thankfully, it is entirely doable. There are many different ways of editing your PDF files without having to use Adobe Acrobat.

In this article we're going to talk you through all of the different edits you can do to your PDF file with Tweak PDF Manager!

Edit PDF without Acrobat with Tweak

Tweak PDF Manager is an online, entirely free PDF management tool that has seven different editing tool features. Within each feature you can customize your edits even more.

This tool also uses a server that automatically deletes your PDF files after a very short space of time, so your files are 100% secure.

Editing Text in PDF

If you want to add or remove some text from your PDF file, one of the best ways to do this is to return your PDF file to a Microsoft Word document.

In Word you can make all of the formatting choices to text that you want to before you convert your file back to a PDF document where your changes are safely locked in place.

With a website such as, you can convert your PDF files into Word documents and with Tweak PDF Manager, you can return them to an easy to read PDF document. Both websites use a drag and drop feature that helps you upload easily.

Merge and Split PDF

Merging multiple PDF files can be a really handy way to get all of the information you need for a meeting or presentation into one handy document.

Splitting your PDF files can be equally as handy, that's why Tweak PDF Manager gives you the option to split your PDF pages by range or to split them all into separate pages.

Compress and Convert PDF

Tweak PDF Manager wants you to be able to have the quality of a document that you want, without hogging too much of your computer drive's space. That's why you can compress your PDF files to three different levels of compression and quality, depending on what you want your file to look like!

We also know that PDF files are one of the easiest to read formats for a document to be in. So, now you can convert your images, Word documents, Excel files and PowerPoint presentations into PDF files within seconds.

Rotate PDF

Sometimes, after a conversion, your file might not be rotated to the correct angle. But instead of having to convert your files back to the original format just to change a rotation, it's easier to do it all when they're in PDF format.

Choose between four different rotations with Tweak's PDF rotation service.

Add Page Numbers and Watermarks to PDF

Personalizing your PDF files can really set them about from the others and help the organization of your file. The easiest way to do this is to add page numbers and watermarks.

You can customize everything about your PDF's page numbers and watermarks including the typography, the positioning and the rotation.

Check out the link to the right to edit your PDF files without any hassle!

real estate marketing strategies

Real Estate Marketing Strategies to Improve Your Business

As every real estate agent or broker will know, competition can be fierce when it comes to leasing properties, and a good real estate marketing strategy is essential to gaining vendors.

Exposure is key. If your agency or realtors are front and center is people's eyeline, you are more likely to be people's first port of call when they need a real estate agent.

That's why in this article, we've put together some of the real estate marketing strategies and tactics that you can implement in your business, to help you gain more vendors and ultimately, income.

Online Real Estate Marketing Strategies that Actually Work

Photography Matters

Your business is based on your ability to impress with photography. You need to showcase your properties in the best possible light.

Even if the homes you are representing are visually stunning, if your online and print photos don’t show this, then you've lost a good chunk of your captive audience.

Invest in a quality photography to shoot the houses of your vendors, and the number of bookings you will have for viewings and people interested will grow exponentially.

Make sure to only photograph the houses in when they have been professionally cleaned are in the best possible condition they can be.

This will help your future buyers to imagine their lives within the house itself.

Use Social Media

You've probably heard this piece of advice before, but that doesn't make it any less important. Social media is a whole new form of advertising that doesn't just stop when someone turns off their TV to get away from ads.

With every scroll, your real estate agency has the opportunity to be noticed by a whole new group of people.

Posting your listings on sites other than your main website might feel unnatural in the beginning, but using visual social media sites such as Twitter and Instagram will help you to use those professional photos you've taken.

Using sponsored ads to reach the Facebook newsfeed of people who are already searching for houses in a particular locality can be a great use of a very small portion of your marketing budget.

Use Videos

This point perhaps links most closely with the idea of using social medias, but can also be a useful way of boosting your own website. Through images alone it can be hard for people to get a fully comprehensive, 360-degree view of the property.

By investing in a quality camera and videographer, you can post full walkthroughs of your properties to a YouTube account, social medias, but also on your own website under a property listing.

By doing this, you are automatically answering a lot of people's questions about the property, without having to answer a dozen emails.

Offer Your Knowledge

You might think that with your business all you have to offer is the properties you are listing. However, this is far from true. Think of all of the knowledge and expertise you have to offer through your experience at your job.

Why not offer that knowledge in order to gain traction and footfall of potential vendors?

If you host a webinar explaining some of the tips and tricks to watch out for when looking for a particular property, you will directly target the people who are looking for what you have to offer.

Not only this, they will also learn to trust you when you offer up your own time and help, for free or a very minimal cost.

Upgrade Your Marketing Materials

Online marketing is on the climb, but that does not mean that print marketing is necessarily on a decline. In fact, print marketing has never been more important – particularly for realtors.

By designing a professional looking flyer, leaflet, business card or brochure, your business information and contact details will land into the hands of those who needed it the most.

By being in someone's hand instead of on a screen, you will gain considerable touch closeness through a consumer's subconscious.

If you want to design quality marketing assets, without breaking the bank or upping your marketing budget, consider Tweak Cloud. Head to our homepage to find our free templates for thousands of business-specific marketing materials, complete with professionally written copy - all in one safe online platform.

Access your marketing materials at any time, from any web browser - edit, create and design in conjunction with Adobe Creative Suite (InDesign).

For more information, check out our homepage and sign up for a free demo.


are pdf files safe to download

Are PDF Files Safe to Download?

This seems to be a question of our times, as we all begin to use PDF files more and more in our everyday lives.

So, how hard is it to decide are PDF files safe to download or not? Well, like most situations in life it seems to be a bit of both.

PDF files are prone to attack from multiple malware sites and because of their popularity that can be very hard to notice before it's too late. Because of this it's even more important than usual to learn how to protect yourself before you download any PDF files.

In this article we're going to give you a few different tips and tricks to figure out if PDF files are safe to download and how to protect your computer from any malicious threats!


How to Know if PDF Files Are Safe to Download

The rule of thumb with PDF files and staying safe, is that prevention is always better than cure. PDF files can be safe to download and at first glance, you will never know if your PDF file is even safe to open online – let alone download!

To sort the dangerous from the safe, Google have a useful website called VirusTotal, that helps you identify if a PDF downloaded from a website is malicious. You can easily drag and drop your files into the center of the page and receive a report on if the PDF contained malicious content.

Additionally, you can also integrate VirusTotal into your browser which allows you to right click any link you come across in the internet and get a full report on whether it is safe for you to click to download its content or not.

Another handy rule of thumb to go by when deciding if a PDF file is safe or not, is to keep your PDF viewer or reader up-to-date. Sometimes actually listening to those sometimes tedious update reminders can be what's best for your computer.

Those updates often continue important additions to security features that are vital for protecting you against possible malware or spyware hiding in your PDF file's images or graphics.

It is also a good idea never to open up PDF files that have come in through emails. Even if these PDF files have come from friends or family, you should always take care not to open them. Often, your email contacts could have been infected and a legitimate looking email containing malware sent without their knowledge.

It's always worth disabling any excess plugins that you might have on your browser also, because they can often encourage malware to settle in any graphics or images in your file. Disabling these plugins might mean that you lose some functions of your browser, but for everyday use you're likely to not even notice.

Whilst no method of protection is fail proof, these simple ideas combined they might just help you know when your PDF files are safe to download or not!