In the world of marketing – regardless of what kind of business you have – automation has been a buzzword, aiming to make getting your message across to customers easier.
In short, marketing automation is a combination of both software and tactics that are used to create highly personalized and time-effective interactions to boost business sales and profit. Marketing automation requires a moderate investment but has the potential to yield exceptional results for customers. For supermarkets, online marketing is an ideal way to attract new customers. You can access customer attention from the comfort of their couches as they scroll their social media feeds or scan their emails.
In this article, we’ve put together some of the very best automated online supermarket marketing tools that you can use today! Not all supermarkets use marketing automation as a means of gaining customers – but a lot do. So, how do you know when you need to give this new, popular technique a go? If you have any of these conditions happening, you should consider looking at an automation tactic or software that can make your life easier.
Are you consistently generating new leads and increasing the footfall of customers in your supermarket?
Do you have a sufficient method of mapping what your customers are buying and might need more of?
Are you tracking your customer’s movements online to know where to market and advertise?
If you are unsure of the answers to these questions, you might want to check out the tools listed below.
Hootsuite is a fantastic way to automate your social media, but it’s not new news. However, that doesn’t mean it isn’t the perfect tool for supermarkets to manage their social media accounts. Nowadays, supermarkets who want to reach people on social media such as Facebook, Twitter, Instagram, and Pinterest need to achieve this quickly. Hootsuite helps you schedule posts across multiple social accounts without pouring hours into each individual post. Hootsuite streamlines your online persona – and is well worth the money.
HubSpot is an ideal method of writing reminder emails to help your customers be informed about the offers and discounts your supermarket might be running at any given time. HubSpot has a personalization feature that will help your customers feel in touch with your brand and be more likely to buy what you have to offer. When it comes to prioritizing customer satisfaction, HubSpot is the way to go.
Tweak is hugely helpful for designing online (and print) marketing materials in an automated platform. When it comes to designing your social media posts or brochures to attach to your email, Tweak will help design professionally – and quickly. It can be annoying and frustrating to have to ring your graphic designer to edit an infographic with an up-to-date listing price, over and over again. With Tweak, you can update all of your listing details in your online marketing materials with a single listing number.