Marketing has always been most primarily about connecting with your target audience in the right place and at the right time – relationship building is key. Today, that means that you need to meet them where they are already spending time at all times from the day: on the internet.
Before you learn how to market your franchise, it’s important to know what exactly digital marketing is. Digital marketing is a term that encompasses all of the online marketing that takes place. These can include using Google search engine, social media, email marketing, and website maintenance. Marketing has always been most primarily about connecting with your target audience in the right place, and at the right time – relationship building is key.
Today, that means that you need to meet them where they are already spending time at all times from the day: on the internet. Here are some key areas that you can implement in digital marketing for franchises: website, blog posts, social media, online marketing materials, and websites. Here is our advice for some of the best digital marketing tips for franchises. Franchise system advertising efforts have two objectives: to build a strong brand and to recruit customers.
Here is our advice on how to tackle online marketing for franchises: Search Engine Optimisation generally means the process of optimizing your website to ‘rank’ higher in search engine results pages, therefore increasing the amount of traffic that your website receives. The higher the traffic, the more your profits grow. Social media marketing is all about promoting your brand and your content on social media channels and profiles to increase brand awareness, drive traffic, and generate leads (and ultimately sales) for your business.
Inbound marketing generally focuses on attracting customers by offering them information through useful content that improves your customer’s buying process. Inbound marketing is all about adding value each step of the way. You know your target market and goals; now, it’s time to set your budget. We have several suggestions on how to maintain an achievable budget with real-time success. One of the best ways to be smart with your budget is to choose activities that complement each other, such as content curation and SEO practices. Let go of what’s not working – there is no point in losing money for no return. Even a small budget can be distributed wisely if you constantly monitor the actual results of performance.
Blogging is a win-win plan for every aspect of marketing your franchise. Provide useful or engaging content to your readers, and they, in turn, will get to know you and your product better. You can promote your business brand even more effortlessly after your blogging establishes you as an expert in your sector. Getting backlinks from influencers and other industry-related websites that have already established credibility are great for building your own authority and driving more visits back to your site.
You can’t improve upon what you can’t measure. Analytics provide a tremendous amount of incredibly useful data, such as where your website visitors come from, how long they stay, and what they do on your site. Google Analytics is free and a handy tool that most businesses recommend. We also recommend you make sure you can track every lead generated by your website through a CRM software such as Pipedrive.
Online reviews rank and help with rankings for your whole site. Rankings will lead customers down the conversion path if the positive review transmits into a customer moving to action. Local businesses have tons of happy and satisfied customers, yet those same businesses rarely get their review or recommend their business to another individual.