It’s not always easy for small businesses to bring in foot traffic, as every retailer will know all too well.
However, often, stores know a lot about drawing in new customers to their brand – however, how do you keep them? Inventing brand new marketing ideas for retailers can be a challenge – especially in today’s competitive market. However, that’s why we’re here to help. Small business owners can easily get too involved in their retail stores' day-to-day operations to spend any time brainstorming marketing ideas. Some retailers worry that marketing is too expensive; others may find it too time-consuming. Yet, if you don’t tell people about your business, how will they ever know about it?
Here are our best retail marketing ideas for the success of your business.
As a small business, many of your customers will be people who happen to pass by your store – they might know you and your family name. If so, this can work in your favor. This makes local events the perfect place for you to introduce your brand to a wider audience. You could consider sponsoring a local sports team and having your name on their jerseys – this could work wonders for your business exposure. High volumes of foot traffic at these events will allow you to promote your retail produce. Whether you reconnect with old customers or connect. As far as promotion ideas for retail stores go, connecting with your local community and having real-life connections with potential customers is a great way to start building your brand that will last far longer than an impersonal campaign.
You don’t always have to wait for the holiday season to offer discounts and reductions. If you have a build-up of products in your storeroom, you can use these products for promotions. This is a retail marketing strategy that never tends to get old. For example, you can consider marking down your winter clothing in summer or vice versa. Market this reduction and make it widely known for the benefit of your company.
Radio stations and newspapers in your local area have a captive audience that is very relevant to your business that could become your customers. Reach out to your local media outlets to let them know about the amazing things you’re doing in your store. Record and design a radio ad that will engage listeners. Whether it is a loyalty card promotion with the local pizza shop, sponsoring a local sports team, or buying a large display billboard, there is power in quality campaigns. Working together with local store owners can aid your assimilation into the community; local store owners can tell their story. Studies show that customers want to buy local and will even spend a little more at a locally owned store if given a reason to do so.