cut printed marketing costs

How to Cut Printed Marketing Costs

Undoubtedly, every single business would really love to cut printed marketing costs without sacrificing their high-quality printed marketing materials which include brochures, leaflets, flyers and more.

Printed marketing materials are a considerable expense for businesses, but also entirely necessary in order to get the message out about your business. However, that doesn't have to be the case anymore! Nowadays, technology has been able to bring us forward to great professional marketing materials, for less.

Still, with the rise of online marketing and social media, printed marketing materials remain vitally important.

Why Printed Marketing Materials Still Matter in 2018

1. Print is tangible

Unlike a marketing email that may end up in a spam or trash folder, or a tweet that has an impact for a few hours, print is physical - and lasting. This means that a potential customer could pick up that magazine or brochure months after its publication and still be persuaded to purchase your product or service. By handing your flyer or business card to a customers or potential client, you will likely make a stronger connection than you would through a LinkedIn 'like'. 

2. Consistent Visibility

Your business needs to be easily recognisable with a clear and concise brand identity. Make an effort to utilise a unique mix of colors and an interesting typeface for your marketing materials. They will have contacts to cover all aspects for marketing and branding your business professionally and make you visible to many. Printers, clothing and promotional item suppliers, advertising contacts to signage professionals.

3. Grabs Attention

Printed materials can really grab people's attention. With print marketing, there is a lot of opportunity for great design that will look attract people to your material.

For example, when someone is handed print marketing, such as leaflets or brochures, they always have a good read of it. Compare this to email though, they don't always look at each and every promotional material that comes their way. After all, we have to remember that the customers are bombarded with advertising information almost constantly.

How to Design Inexpensive Marketing Materials with Tweak Cloud

At one point or another, we can all find it hard to budget in out business - and marketing is one of the largest existing expenses. Budgeting is undoubtedly tough, but when it comes to running or owning a business, no matter the size, it’s vital that outlining and sticking to a budget becomes second nature.

Perhaps it’s a question that people regularly ask themselves – is print marketing really worth it? The short answer is yes.

Print marketing consistently outperforms other forms of marketing and gets businesses great results. Print marketing materials such as flyers or brochures are a deeply tangible way of communicating information.

Online, people are more likely to read information very quickly and might miss the key ideas in the message. On paper, we tend to read more carefully and with focus. While there might be a sense of detachment when you see adverts on Facebook – most of us just scroll straight past – on paper, it’s easier for the customer to imagine themselves using the product or service.

That’s why we recommend that you get your print marketing materials online – which is usually a much cheaper way of getting your message out there to your target audience.

You can give Tweak a try. Tweak has three different levels of scalability with products, starting with a free service that is ideal for small to medium business. In this free service, you have access to 100,000 templates for flyers, brochures, posters, banners, leaflets and business cards – all of which are entirely customizable.

Check out our homepage for more information.


optimize marketing costs and redirect budget

Optimize Marketing Costs & Redirect Budget

Small Business owners d0 not have to spend large amounts of money on employment or graphic design, they can do it all themselves using the internet!

Social media allows you to easily become a content creator, share pictures of people eating at your cafe, upload videos of the chefs making lovely food to Instagram/Facebook and hashtag it. Collect people’s email addresses so that you can offer them coupons and discounts to come back later.

With marketing materials, it is definitely possible to reach your target audience in a wide variety of ways. Marketing materials is the perfectly general term for everything used to marketing a business’s offers.

When these marketing materials are usually printed and can refer to brochures, leaflets, flyers, business cards and posters.

Having marketing materials that suit your business can be extremely beneficial, but printing costs can be a cause of concern for marketing personnel. So, that's what we're going to help you with today. 

Here is one of the best solutions to help optimize your marketing cost and redirect your budget. 

Optimizing Your Marketing Costs

Marketing materials create brand awareness. Unlike some other forms of advertising, marketing materials are very hard to miss or misunderstand.

A poster, flyer or brochure with your logo will surely get more attention than other forms of advertising and your clients will be able to get repeated use out of it.

Using Software to Reduce Marketing Costs Further

One way to lower marketing costs further is to use a software as a service Digital Asset Management Solution such as Tweak Cloud. In the past, the team would produce a set of materials and, every time a new version was needed, it would circle back to the design and marketing team to co-ordinate on the new versions. This is slow and tiresome, and in our digital age, unnecessary when great tools are at the ready to reduce marketing materials costs.

To cut out on all those extra design and marketing costs, it’s simply a matter of using a digital asset management tool like Tweak Cloud, where you upload your documents, indicating which elements you wish the users to edit. Users can make changes and click a button to get ready to print flyer artwork. You can add picture libraries and automated personalization features.

It is also possible to automate the flow of the templates by adding printers who will automatically receive notification of the new version along with the order and delivery details. This includes live reporting of progress. This removes another exhausting task of uploading files to printers, checking on their arrival and quality, and helps reduce marketing materials costs even more.

Creating quality marketing materials is now possible for a small portion of the cost of doing it the old-school way without any sacrificing to quality. Users without any software or design knowledge can log on to Tweak Cloud and make changes and create print ready PDFs with complete confidence. These files can then be shared directly to social media platforms like Twitter, Facebook or LinkedIn.

Visit our homepage to sign up for a free demo today with one of our sales teams.


Open InDesign Files Online

Lower Your Marketing Department Bill

It is no secret that any business that doesn't budget tend to be entirely set up for a whole host of financial problems down the line. This is true for all businesses, regardless of size.

Creating a business plan and budget is an essential part of maintaining a business on a successful financial venture.

Well, how do businesses begin to lower their marketing department bill? Especially without damaging the quality of their marketing materials and campaigns.

This is entirely doable with the right automation services, planning and budgeting. These changes won't impact the business's ability to make investments – but enrichen them, by increasing the available funds.

Here is our best advice for lowering your marketing department bill and budget, while maintaining quality.

Lower Marketing Department Budget and Save on Costs

It is possible to cut down your marketing budget without sacrificing the quality of your marketing initiatives. These are our clear strategic steps for means of lowering a marketing budget with ease.

Make Simple Cuts

Making any cuts can be a challenge, but it can be effective to select the easiest areas are under-performing and redefine where this money could be used.

Use Google Analytics or any of the platform-specific analytics programs to determine which marketing schemes are low producers so that they can be the first to go. You’ll be better off making the easy cut firsts and using this money for other areas of your business, such as inventory, bills and other necessities.

Create Reusable Content

Making the most of existing content is one of the best means of using marketing materials. This is easily done by creating versatile content that can be used and reused for long periods on various projects.

Tweak Cloud is one of the easiest means to do this as it is a technology that makes edits and re-edits simple.

When using services like Tweak Cloud, it is possible to select from hundreds of attractive pre-designed brochures, which include premium quality photography, professionally written copy, which can be customized to the needs of the business.

This design and the creative assets associated with it will be included in the cost of printing the brochures which substantially reduces the cost of ‘starting from scratch’ with a blank page and paying for every minute of time which is being spent on the project.

You can visit our homepage for more information on Tweak Cloud and sign up for a free demo.

Optimize on Your Ability

A good way to cut your marketing budget, without getting rid of profitable marketing ideas, is to do what you can yourself.

You can also hire interns for areas such as marketing, SEO and technical support. Remember, once you start generating a lot of revenue, you can always return to an outside agency or other paid help.

We hope these tips help you with your business and lower your marketing department budget. By redirecting your funds, your business is more likely to succeed with attention on areas that truly need funds.

 


Lower Design and Printing Spend in Your Company

Lower Design and Printing Spend in Your Company

It is the aspiration of many – if not most – businesses and companies to lower their design and printing spend and to save their marketing budget. After all, who doesn't want to know how to save money and while avoiding losing any kind of quality?

But how does one even begin to do this?

Thankfully, there are a lot of ways in which businesses can begin to reduce their design and printing costs and expenditure. In this article, we're going to go through some of the most effective ways to preserve as much of your marketing budget as possible.

Why Design and Printing is so Expensive

The procurement, printing, and design costs of a company can vary hugely from company to company depending on multiple different reasons. Understanding your buying, designing and printing costs is the first step to readjusting where your money is going from the beginning.

Design and printing costs are mostly so high because they are done separately. Often companies hire an individual designer who creates a design once and then source a printing service separately.

Not only does this slow down the timeline between the time of production and when the end product is received, this also costs a lot more. 

So, logically, the only way to improve this is by streamlining the entire process under one, solid workflow that works seamlessly, with ease.

That is precisely where Tweak Cloud comes to play.

Streamlining Workflow & Lowering Design & Printing Costs

Using services like Tweak Cloud gives companies the opportunity to select templates from over a million different designs of marketing materials. These include brochures, leaflets, flyers, and much more, specific to over 350 different business types.

These designs can then be easily edited and customized without hassle. This entirely removes the problem of having to start from scratch each time a small detail on a design has to be changed. This substantially reduces the cost of production as you are never beginning with a blank page again.

Thankfully, you don't have to compromise on a professional design as all of the designs for Tweak Cloud are of agency-standard and include premium photography that can be edited simply and easily.

You can also easily design a logo with your business color palette and design. Team leaders can also lock down particular features of each design that need to stay unchanged for the preservation of brand identity.

Designs are always approved before being sent to a printing service. With live reporting on the printing process, you will always be aware of the location of your designs.

Tweak Cloud is also a multi-lingual user interface with seven different languages supporting. These include English, Spanish, German, French, Brazilian Portuguese, Dutch, and Italian.

Visit our homepage for more information on Tweak Cloud and to sign up for a free demo. Our sales team would love to hear from you.


What is Sales Engagement Software?

Minimize Marketing Budget While Increasing Results

Business can really do with reducing their printing costs and minimizing marketing budgets, whether they admit or not. However, a lot of business can think that by reducing their marketing costs, they are getting less product or quality.
That is not necessarily the case anymore and here's why: the traditional way of producing different marketing techniques and materials has entirely changed.
Technology has been the game-changer that the marketing world has been looking for. With this innovation, people can market globally, with a few clicks, or print marketing materials swiftly and in a few seconds.
In this article, we're going to explain how you can manage your marketing budget to reduce your expenses and never compromise on quality.

How to Reduce Your Marketing Budget

Marketing is all about procurement. In order to market in any way, you need to procure marketing materials.
Procurement is all about obtaining these marketing materials – and nowadays, there are much cheaper ways of doing this.
For example, think about some fully color flyers that sit on the countertop of your local coffee shop. They are often produced through a graphic designer and printed separately. This system works well and is entirely functional – until your flyer needs to update the prices or dated displayed.
Well, then the cycle begins all over again and remains highly expensive.
However, it doesn't have to be. Artwork, images and other features of the design don't need to be changed and are ready in advance. So, what if you could simply make the small changes you wanted, as quickly as several seconds?
That's exactly what we have.

Tweak Cloud and Minimizing Marketing Budget

Regardless of the scale of the business, finding a way to edit your own marketing materials can have brilliant knock-on effects throughout your business.
So, rather than working with a graphic designer, photographer, writer, and printer separately, why not streamline the whole process?
Tweak Cloud aims to do this by being a single platform for all of a business's digital assets that are available from a web browser 24/7.
This is possible by tight integration with Adobe InDesign. You don't pay any expensive licensing fees but have full access to over a million different templates of brochures, flyers, leaflets, business cards and more.
Each template is fitted with professionally written copy and premium photography.
You can visit our homepage to sign up for a free demo of how Tweak Cloud will work for your business to save you money.


Reduce Waste on Procurement Budget

How to Reduce Waste on Your Procurement Budget

Every single business, whether they admit it or not, is considering different ways to reduce waste on procurement budgets. They want to achieve this without compromising two vital aspects of running a business – productivity and quality.

So, how do you achieve this?

Well, businesses generally need to follow a few simple steps and implement a few of the top tips out there that multiple businesses are using to reduce their costs.

Remember before you begin, it isn't always about cutting costs in every aspect of procurement. Trying your best to save as many cents as possible is useful only to a certain point, but sometimes you need to find out where the big money is being spent and exactly where your waste is.

Here are some of our best tips and advice on how you can reduce your procurement costs and budget.

Smart Ways to Reduce Your Procurement Budget

Consider Your Time

Though it may seem initially tedious, one of the best steps you can take is to map out exactly where your time and energy is going to procurement.

Consider your team members and their duties. How much time do they allocate to different tasks? Think in terms of hours and how much they are paid by the hour. Include yourself in this consideration.

We're not asking you to cut your staff, just to simply consider different ways their tasks could be streamlined and automated. This is about saving money in the long-term, not immediately.

If you and your staff can put more time towards higher value activities rather than minimal tasks, than that is an investment in your company in itself.

Negotiate with Suppliers

Don’t be afraid to speak confidently and logically with suppliers. Whilst it is far from a pleasant task from either point of view, if you want your business to save money on procurement, then you have to discuss prices to ensure that you are getting the best deal possible.

Settle on a suitable cost that you deep reasonable for your business and consider if certain suppliers are not all that beneficial for your business anymore. Can you live without them? If the answer is yes – or you are doubtful – then it might be a way for you to do without and save money.

Be confident, smooth and comfortable. Be careful not to alienate your suppliers or create unnecessary bad blood. Know your figures and points of discussion, ever before the conversation takes place.

Save Money on Printing

Saving money on your printing process without impacting your content flow, you can ensure that your waste is reduced – as is your overall printing spend.

Think about your business printing habits and if they are over-the-top or unnecessary at all. Create a marketing process that makes your business impactful.

With your marketing materials, have tailored deliveries for different areas or target audiences. This is a great method for measuring host effective your content is.

You can use Tweak Cloud to do this – with a repository of over a million professional marketing templates and live reporting on printing, so you know exactly how your printing campaign is progressing.

Tweak Cloud also aims to save people on procurement costs by allowing you to order just as many as you wish and print only what you need, aiming to help you reduce excess.

Visit our homepage for more information on Tweak Cloud and to sign up for a free demo.


Save money marketing materials

Save Money on Your Marketing Materials

Your marketing materials work hard to create the first – and often, lasting – impression of your company and business. If they fail to represent your business accurately, then this may have a very negative effect on the traction your company gets.

On the other side of the coin, if your marketing materials are well-designed and look professional, then what people will say about your business will have the ramifications that you desire the most.

All of that being said, your marketing materials can be expensive to produce. So, how do you combat this expense, without losing quality?

With the aim of answering that question is exactly why we've decided to put together our tips on how you can save you money on marketing materials – while increasing the impact your existing materials have.

How to Save Money on Your Marketing Materials

Problem Solve as Early as Possible

You're probably familiar with the phrase prevention is better than cure. Well, the same logic stands when it comes to marketing.

There is no better way to avoid a panic about the money you're spending on your marketing materials than to have full clarity about where every cent of your money is going.

As a boss, this can feel a little tedious, but if you identify the problem in the chain of the design process as early as possible, the problem will be easier to solve.

So, we recommend that you spend as much time as you can spare on understanding just where your money is going and what you're getting out of your designs. By equating cost and worth, you'll have a clear understanding of how you can maybe cut out some of the designs that aren’t serving your brand, and in turn save some money.

Size Matters

If you're looking to save money on your marketing materials, one of the most effective ways to do that, can be to consider the size of the marketing materials you're printing.

It might sound a little trivial, but even an inch can make a big difference when you are printing. Think hard about how you are utilizing the space you have at the moment, and if your message can be condensed into a smaller space.

Make sure to be careful not to condense your message so much that you feel as though you are compromising the vital points that you need your prospective customers to hear.

Try Out Online Marketing Materials

When it comes to design, it can be hard to see that sometimes, you need to try something new. However, if you're serious about needing to save some money from your marketing budget, you should consider getting your marketing materials using online templates.

Our own website is a fantastic way to find the right templates for you. Tweak has three different levels of financial commitment for your business. Tweak has marketing material templates for flyers, leaflets, brochures, business cards and more – all with pre-written text for more than 350 business types.

If you're interested in trying out Tweak for free with access to 100,000 customizable templates, you should visit our homepage for more information.

Visit our homepage for more information on marketing materials and reducing your budget! Our sales team would love to hear from you.


How to Reduce Marketing Budget and Expenses

How to Reduce Marketing Budget and Expenses

At one point or another, we can all find it hard to budget. Budgeting is undoubtedly tough, but when it comes to running or owning a business, no matter the size, it's vital that outlining and sticking to a budget becomes second nature.

Whether you've set unrealistic budgeting goals in the past or are unsure of what you should aim for when it comes to your budgeting goals, marketing can be a great place to start.

When business owners are concerned about their expenses, marketing is often the first budget to be cut – even though marketing is vital to boost your company's customer base.

That's why in this article we've curated a couple of ways that you can reduce your marketing budget and expenses, without sacrificing the quality of the product – or the number of people in your target audience that you are reaching.

Tips to Reduce Marketing Budget and Expenses

We all want to decrease our marketing budgets, while increasing results – it's the dream, right? Well, thankfully, there are a few ways that you can do this.

Consider Your Customer

You've probably heard this before, but the fact of the matter is that knowing your customer is always important.

If you know all there is to know about your customer, then you can anticipate what they will need from your business.

But how do you get to know your customer? Well, one of the best ways is for you to be able to know where your prospective customers spend their time. If you know what other businesses that they spend time in, you can place your marketing materials accurately.

You should also consider continually surveying your existing customers and asking for feedback in every way you can – it's the best way for you to improve.

Repurpose Your Content

Content is vital. There's no point having the world's greatest business card if it doesn't tell your customers anything about who you are and the type of service you offer.

A great way of saving money is to reuse your impactful content. Use similar content in flyers, brochures and leaflets, and you won't have to spend money by re-designing your products and re-writing your marketing content.

Time is money, after all, so you might as well get as much as possible from your existing work as possible.

Online Marketing Materials

Perhaps it’s a question that people regularly ask themselves – is print marketing really worth it? The short answer is yes.

Print marketing consistently outperforms other forms of marketing and gets businesses great results. Print marketing materials such as flyers or brochures are a deeply tangible way of communicating information.

Online, people are more likely to read information very quickly and might miss the key ideas in the message. On paper, we tend to read more carefully and with focus. While there might be a sense of detachment when you see adverts on Facebook – most of us just scroll straight past – on paper, it's easier for the customer to imagine themselves using the product or service.

That's why we recommend that you get your print marketing materials online – which is usually a much cheaper way of getting your message out there to your target audience.

You can give Tweak a try. Tweak has three different levels of scalability with products, starting with a free service that is ideal for small to medium business. In this free service, you have access to 100,000 templates for flyers, brochures, posters, banners, leaflets and business cards – all of which are entirely customizable.

Check out our homepage for more information.


How to Improve Your Design Process

It's pretty much impossible to deny, as a business owner, that your design process can sometimes become a little bit clogged with lengthy waits for designers, expensive licensing and communication issues.

How is one to tidy up that mess?

Well, don't feel bad about it. There are always actions you can take to help improve your design process and increase productivity when you are trying to produce your marketing materials.

In this article, we've put together a few different ways for you to enhance and refine your design process, boosting your overall business.

Get to Know Your Clients

One of the most simplistic methods of improving your design process is narrowing down exactly what you need to be designing.

The only way to define exactly what designs you need is by getting to know your customers and clients, flawlessly.

If you can ask for feedback from your customers about what it is that they need from your business, you will be able to create only the designs that matter the most.

That's why we suggest that you ask your existing clients for feedback through an email survey or simply with phone calls. All you need is a one-word answer to revolutionize your design process.

Identify Any Problems Quickly

It can be hard to enhance a design process if you don't even know what's wrong with it in the first place. What you might be sure of is that it's costing your business a lot of money.

There is truly no point in seeking out the best solution for a problem you don't even know the details about yet.

Sometimes the problems are not as obvious as we might have hoped for them to be. So, our advice is to spend as much time as you can devote to finding the problem. Perhaps your design product is not being used correctly, or maybe you are not designing the right products for your customers.

Your time will never be better spent than if you identify the problem as early on as possible.

Save Money on Your Design Budget

One of the best ways to tighten up your design process is by reviewing how your present design process is affecting your budget.

If you find that you are producing the wrong designs, or simply being overcharged for the designs you have, then there is no better time to shake up just how you are getting your design.

You can consider designing online – with Tweak.

Tweak has three different levels of commitment, making it entirely scalable to your business. With Tweak, you can find thousands of templates that are entirely customizable.

Everything from flyers, business cards and brochures to banners and posters, you will find everything you need to help your business put its best foot forward with Tweak.