Supermarket Marketing Tactics

Supermarket Marketing Tactics for Success

In-store and external marketing for supermarkets is an exceptionally important step in the success of a business. It's both necessary and effective for attracting new customers and rewarding returning customers.

To learn how to gain penetration within your supermarket target audience, keep reading our lives of the most effective supermarket marketing tactics.

You're sure to find something to suit your particular franchise and to help boost your sales and returning customers. Satisfy your customers' needs and increase your profit in no time and all.

Keep reading to discover our top supermarket marketing tactics.

Top Marketing Tactics for Supermarket

When it comes to supermarkets, marketing is essential for a few different reasons. Namely, marketing is effective in selling more of your produce – once you are clear on your strategy. Without any kind of chaotic marketing strategy and minimalistic marketing, your customers associate your supermarket with cleanliness, clarity and marketing.

And after all, the customer defines the success your supermarket achieves – so here are some tips to help you along the way.

Organize Your Store Layout

The layout of your store greatly impacts in what order your customers see your products. Think of the most successful chains around – the fruit and veg is generally to the front, right?

Well, that's the give customers a sense that this shopping trip is good for their health and that the brand cares.

If your customers smell freshly baked bread upon entering, then they will be more likely to be lenient with their expenditure whilst salivating at the glorious smell.

In addition to this, by having your customers most frequently purchased items at the rear of the shop, your customers have to pass a whole array of other appealing items on the way to the milk isle.

Consider your current store layout and, if necessary, change it up.

Refresh Your Marketing Materials

Sometimes print marketing is one of the most useful techniques to make sure that your customers are informed about the all new offers, products and discounts. This can be in the form of newspaper inserts or in-store hand-outs.

However, designing new marketing materials can sometimes be an expensive affair. That's why an automation service that doesn't require expensive over-and-back conversations with a designer.

That is what Tweak Cloud achieves, by helping marketers to access their designs at any time and edit them from a web browser in tight conjunction with Adobe Creative Suite (InDesign) so that a separate, expensive license with Adobe isn't necessary.

If your designs need to be updated with the most recent prices and marketing, then use Tweak Cloud's dynamic publishing feature that helps you to input prices, images and other information about your products with a single SKU code.

Have Related Offers

Whilst having any offers are extremely useful, having related offers can be even more effective by being a compelling price point.

For example, discounting the price of both carrot sticks and hummus is the perfect excuse to have a featured section offering them together. By using products that have a natural connection to the others will give the perfect chance for co-promotions.

retail storefront ideas

Retail Storefront Ideas for Perfect Design

Even though we're told from a young age not to judge a book by its cover, most of us fail entirely when we're out shopping.

Whether we like it or not, as customers, we tend to rely on our first impression of businesses before deciding if the shop is somewhere that deserves our custom.

If you're a business owner or runner, you will know this too – you can visibly see your customers engage with your products (or fail to) as they approach the outside of your store.

Therefore, it's more important than ever for your business to put some love and attention into your storefront. Your storefront can be a useful weapon in your marketing arsenal, even if you don't have that much space to play with.

Window spaces can also be incredibly useful if you know the right tricks to make people give your business a second glance.

So, regardless of what you sell, whether it's books or houses, you can revolutionize your captive audience's attention by simple design tips.

Tips and Tricks for Designing Your New Storefront

Understand Your Customer

In every aspect of marketing, knowing who it is you're trying to attract is endlessly helpful. This can be surface knowledge such as age and income bracket, but also includes understanding your customers behaviors.

By knowing your customers down to the last detail, you can understand how best to place your products on your storefront. If your key audience is interesting in vintage book, your display could involve some vintage seating and throws, emphasizing coziness.

Don't Overfill

Sometimes, you just have to rely on the power of the product or service that you are offering, so the worst thing you could do is overfill your storefront or window space.

Not only is this unwise from an aesthetic point of view, it can also be very overwhelming as a customer. Often, when you see too many products at once, it can be the same as seeing none at all.

Make sure to pick important, key pieces to impact your customers but not overwhelm them.

Don't put all of your eggs in the one basket – don't place all of your key pieces on the window, make sure that there are still some standalone pieces inside the shop. Offer intrigue but don't answer every question a customer is thinking.

Maintain Your Brand

There is no point putting an impression storefront or window display together, if it isn’t in keeping with your brand and content within the store.

Your display needs to appropriately represent your business's manifesto. If you are genuine with what your brand stands for, then you can gain recognition from your customers who will begin to remember you - what your business represents.

Striking Typography

By using a variety of well thought-out typographies, you can infer a quality to your customers. Additionally, the typography of your signage, flyers and posters also need to be easily digestible and understood.

For example, if your business is a rock-and-roll clothing boutique, using spiked, bold fonts and typographies can represent your business accurately.

If you want to design quality posters, without having to hassle your designer for every new offer you need to advertise you should check out Tweak Cloud.

Tweak Cloud's poster templates are used suited for over 350 business types, and can be edited straight from your web browser by you and your team, at any time.

We hope you've found some perfect tips and tricks to keep your business storefront looking authentic to your business.

grocery marketing ideas

Ingenious Grocery Store Marketing Ideas

Nowadays, thanks the internet age and the mass consumption of information, grocery store marketing is entirely different than how it used to be. Having one advertisement in your local newspaper is no longer enough to keep your customers up-to-date with your most recent offers.

These days, you need to focus your marketing attention and budget into both online and in-store tactics to grab and hold consumers' attention. You need to make yourself consistently visible, and your differences between you and your competitors unavoidable, making your grocery store the obvious choice.

In this article, we're going to discuss some of the best grocery store marketing ideas for both online and in-store campaigns, that will help your business grow in both income and returning customers.

Keep reading for some great ideas, and why your business needs them. 

Online Grocery Store Marketing Ideas


Online grocery store shopping is catching on more and more, like all other types of shopping. While it's still on the incline, now is the perfect time to get ahead of some of your competitors and offer a full catalogue of your goods online.

Companies that use an online grocery store website have reported an increase in turnover, that is welcome in every business. Naturally, this can seem like a risk from the offset, because of the perishable nature of foods but these concerns can easily be solved.

Websites also give you the chance to add additional marketing techniques such as subscriptions and newsletters where you will have the chance to curate the email addresses of your customers whom you can contact directly about any offers you may have.

Social Media

Social media has become an increasingly popular form for passing information to customers, but is still relatively new in theory to customers. People are not traditionally used to having a grocery store brand on their Twitter timelines and Instagram newsfeeds.

Social media is all about having a conversation worth having online. Are you adding value to your customer's scrolling time?

With social media accounts that fixate particularly heavily on images, you can showcase the quality food your grocery story has to offer.

With a recurring theme and design that matches your printed brand assets and store's color scheme, your customers will begin to create mental associations with your brand and its repeated quality.

With Tweak, you can easily edit the social media templates to reflect your brand's color scheme to marketing last minute offers in seconds.

This creates consistency between every social share you carry out. Check out our homepage to download some of our free social media templates suited for Facebook, Instagram and more.

In-Store Grocery Store Marketing Ideas

Marketing Materials

When it comes to marketing, it almost goes without saying that marketing materials are absolutely vital. When discussing grocery store marketing, it is no different. The landscape of print marketing is changing constantly, but one of the biggest changes is the quality expected of marketing assets.

Nowadays, just because your business is small doesn't mean that a high-quality of print is not expected from your marketing materials. After all, this is how your customers will see your business before they ever step foot inside your store.

By putting effort into your brand assets, you can increase your brand exposure as print marketing materials that a customer can touch and hold themselves bring the reality of what you have to offer closer under their attention radars.

Brand assets don’t have to be expensive, either. If you want to find some templates that are fitted with professionally written copy specific to grocery stores, you should check out our homepage where you can use our Tweak Cloud software.

Tweak Cloud gives you online access to all of your brand assets, where everyday changes can be made from updating your grocery prices, to offering daily discounts.

This helps your designer focus on creating great original designs, which you can upload straight to Tweak Cloud and edit whenever you need.


Nothing gains a business a well-earned positive reputation like working dutifully with charities. You should consider marketing your grocery store through the genuinely positive light of donated perishing food or hosting charity events with local celebrity chefs.

At the very least, you can always allow local schools to fundraise in your storefront. Subconsciously, your business will be awarded a positive reputation in public, whilst doing a positive deed at the same time.

We hope you've found some useful tips and ideas in this post to help you marketing your grocery store ideas!

If you want help with your print or digital marketing, you should check out our homepage where you're sure to find the templates and text you need.

best marketing for small businesses

Best Marketing Ideas for Small Businesses

Undoubtedly, the aim of any small business is to sell their products or service, which means that as a business runner and owner, you need to get your products in front of your target audience as often as possible.

The easiest and most obvious way to achieve this is through quality marketing techniques. This requires you to take some quality time to identify a few clear marketing strategies.

There are so many ways that you could promote your small business. With the right mix of activities, you can identify the right tactics that work for you and your audience.

Here is our list of some of the best marketing ideas to help you promote your business in all new ways.

Become Social Media Savvy

Try to create business accounts in all of the big social medias – Instagram, Twitter, Facebook. It is true that this will take time to run, especially if your business is photo-orientated, but the benefits are entirely worth it.

With social media you will reach a whole new group of people who ordinarily might pass by your business. If you use your accounts to showcase your products or services and offer promotional deals, you will be sure to make a big impact.

Host Events

Depending on your business, plan an event to host with cleverly placed print marketing materials like flyers.

For example, if your business is a small supermarket, you should consider hosting a local cooking personality to hold a cooking class.

By offering free quality events, your business will not only gain notability, but also a positive reputation within your community.

Email Marketing

Email marketing has the potential to be a very effective way to get new visitors to notice what your business has to offer.

If you use your website as a means of offering a free newsletter with content and articles, you will slowly build confident relationships with your customers.

Use a Rewards System

One of the biggest concerns of small businesses is that competition will sweep away your existing customers. If you implement a rewards system such as a rewards card – buy ten cups of coffee and get the eleventh free – you will improve your stickiness against the competition.

Consider what rewards systems your competition is using, and try to make yours more appealing.

Join with Local Charities

Your reputation within your company and local community will be significantly boosted, if you choose to help local charities.

For example, if a local charity is hosting a raffle, why not offer a hamper of your products or a free service?

Industry Partnerships

While thinking of teaming up with charities, you should try your best to team up with businesses that are somewhat related to your industry for a communal project. Why not host a special event or sponsor a school to build a vegetable garden?

By partnering with someone who is not your direct competitor but notable enough in your community to make an impact, you can make your business get double to attention.

Get the Right Marketing Materials

How you present your business outside the actual location matters immensely – it represents what you stand for. Having professional looking flyers, brochures, business cards, logos and posters can really impact the level of business your small business gets.

However, at Tweak we recognize that this can often be very expensive and time-consuming with frustration over and back discussions with designers.

That's why Tweak Cloud offers access to over a million professionally designed templates. Tweak's templates contain pre-written text, specifically for 350 business types - and can be edited straight from your web browser at any time.

This cuts out any frustrating over and back conversations between your designers and optimizes your team’s time.

For more information, check out our homepage.

supermarketing marketing

10 Simple Supermarket Marketing Strategies

It is no secret that supermarkets have long since been pouring large quantities of money into marketing their businesses in the hopes of increasing their customer expenditure.

By taking into account customer behavior and social behaviors, you can build a successful marketing plan that will increase your sales.

So, in this article we've decided to put together our top 10 simple, yet effective supermarket marketing strategies to help you come up with some of the most creative ways possible to attract your customers.

Our Top 10 Approaches for Supermarket Marketing

Seasonal Campaigns

Supermarket owners might be under the impression that seasonal campaigns can only happen when moving from fall into winter. Well – you no longer have to wait in-between seasons for Halloween, Christmas and Thanksgiving to come around for your supermarket to cash in.

Creating marketing campaigns around Easter, Valentine's Day, Mother's and Father's Day can help you to earn year-round, with much smaller interims between seasonal days.

Unfortunately, people tend to see larger supermarket chains with often negative connotations. While this is not always true, you might still need to work hard to change your clients' opinions.

Focusing on your country's national holidays and local region's key events can help you to gain a positive reputation with your customer as less of the standoff-ish personality of large corporations. For example, as an Irish supermarket chain, you can equally focus on marketing your products around St. Patrick's Day – but also county-specific events such as sports championships.

Advertise Multi-Use Products

Often supermarkets will make the majority of their revenue from existing customers, who already know the quality of the shop and the brands they offer. Because of this, the majority of new sales and increase in sales will come from convincing existing customers to spend more – rather than attracting new customers. 

If you advertise a product as having more than one purpose, you will give people an extra incentive to buy. This can be as simple as advertising carrots as a great dinner side, but also as a snack when sliced to have with hummus.

Promotional Prices

There's no denying that everyone loves a good discount. Even though it's far from subtle. One of the best marketing techniques for supermarket is to offer promotional discounts when you can.

If your supermarket offers discounts for a limited time only, people will likely buy in bulk.

Free Samples

How often have you walked into a supermarket and found that around a certain isle, there was a small stall offering free samples?

If sacrifice a small amount of produce in the name of free samples, you will inspire people to invest in that product.

Personalized In-Store Advertisement

By the use of in-store advertisements and announcements you can inform your customers of any promotional offers in the specific areas of the store that they need to find things. If you use a handwritten chalkboard sign in a section for local produce, it offers a sense of locality – and represents that you care about the personal touches that your local farmers offer.

Charity Work

If you work hard to affiliate your business with your prominent charities, this will help you to gain a positive reputation as a supermarket that cares not only about sales – but also your local community.

Offering charity events such as coffee mornings, helps not only the charity, but also your business as you draw in existing and prospective customers with events and the kindness your supermarket has shown.

Social Media Campaigns

It's no secret that the world is the social media crazy, and as a result, businesses have to be. Social media campaigns have been a whole new source of revenue for businesses in the past few years and there's no reason supermarkets cannot have a Facebook page, or Instagram and Twitter account.

Cooking Classes

Every locality has a chef personality, or someone with a cooking book out that they need to promote. Why not have them host a cooking class where they use your supermarket's ingredients in their recipes?

Afterwards, if they post about it on social media – all the better!

Work with Brands

It's likely that your supermarket, like most nowadays, will have a card where your customers can gain points in exchange for deals and discounts. Why not make some of those deals products from fashionable brands?

Finding a brand that designs beautiful kitchen utensils or plates can really entice your customers to return to your store for the smallest things, which on a mass counts a lot.

Online Print Marketing Materials

Have you been spending a huge amount of money on designers and printers for your business to get your key marketing messages across? With every price update are your emails are full of over and back conversations with your designer?

You can avoid that with Tweak Cloud.

Tweak Cloud is a print and digital marketing solution, offering you over a million templates beginning from a free trial. With templates for 350 business types with pre-written copy, you can print your flyers, brochure, banners, posters and more with your preferred printer and live reporting of the process.

Enjoy 24/7 access to all of your assets from any web browser.

For more information, check out our homepage where you will find all you need to know.