Undeniably, marketing is one of the most important things that businesses can do to increase traffic – whether in person or online.
Spa businesses are no different. Having a consistent number of customers and clients coming in the door can make a huge difference to your overall bottom line.
Marketing involves advertising and advertising aims to inform your potential customers about the benefits of your service. Not only that, but good advertising reminds your customers of your services in equal manner to your competition – advertising equalizes the game.
With that in mind, we’ve come up with our top ten spa advertising ideas for your business. Please your customers and increase your profit – a win-win situation for everyone!
Our Top Ten Spa Advertising Ideas to Increase Clients
These are our top picks for spa advertising ideas to bring your business to the next level! Happy advertising!
Social Media Giveaways
There is nothing that people like quite as much as free stuff and a giveaway is just the right away to get the attention of your customers.
Make your giveaway widely known to your audience through social media. Offer products related to your spa business such as essential oils, moisturizers, and other self-care items.
Make sure to make your competition very easy to enter into.
Host an Event
Having in-house events is a very beneficial means of drawing foot traffic into your spa business who will then be able to glance at the full range of treatments and services you offer.
Share Social Media Photos
If you’re not doing this already, you really need to be because the benefits know no bounds. Social media pages give spa owners a free opportunity to promote their business through words and pictures. It’s all about show, don’t tell. Try out Twitter, Facebook and Instagram with images and see how your following grows.
Offer Monthly Specials
Every new month comes with the opportunity to freshen things up at your spa. Consider creating a new monthly special at your every month – perhaps one month you will focus your efforts on essential oils where as another may be scented candles.
These specials don’t have to be anything expensive, the point here is just to generate a little buzz, and give clients something to talk about to their friends.
Give out Sample Gifts with Purchases
Consider giving away a free sample gift with purchases from time to time. This marketing idea works to benefit both you and your clients.
Everyone loves getting free stuff. This makes clients feel like you’re treating them to something special and will respond to your generosity with loyal re-bookings.
Giving away samples are the perfect way for you to test out new products with your clients. If clients enjoy the new product then you can consider stocking your shelves with it.
Start Up a Monthly Newsletter
Emailing your clients a monthly newsletter is the perfect way for your spa to stay on your clients’ mind and remind clients to come to your spa once more.
In your monthly newsletter, you should try to include testimonials and reviews which will speak volumes for what you have on offer.
High-quality service creates happy customers. A practice you should adopt and will benefit from doing so is to firmly stick to is to follow-up protocol with every spa-goer after each visit.
This will reinforce the respectful and authentic quality of your company, and prove to the clients that you are in it for them.