Most of us who work in business use a form of central storage as well as our laptop or desktop computers. There simply isn’t enough space to store all the files we’d need to access – and it is poor practice anyway.
Some of us use servers or shared hard drives – or cloud storage solutions like Dropbox, Box, Onedrive or Google Drive.
We use them to back up important documents and files. I think of these services like the spare room in our homes, where we dump stuff that we’re not sure we need or not. Because we can’t decide whether we’ll need those files again or not, we put them in a storage space which will keep them safe, just in case we do.
This is exactly what these cloud storage services were designed for – somewhere safe to store the stuff we might need someday. Yes, every file you put into the correct folder in your shared cloud storage, but how often is it? I’m not saying that the service offered by these great organizations isn’t great – it’s something the most businesses need. If you’re a small company without relatively few large digital assets (like videos, audio and sound files) that are used and re-used by your team.
However, what cloud storage is not – is a means of organizing, storing and sharing assets with your team and external partners. None of the great companies in the cloud storage space come close to serving that need.
Here are a few features that are unique to the best digital asset management applications.