Evolution of a product – the story behind Tweak Cloud
Ever since my team and I started on the Tweak mission in 2007, we had a burning desire to make it easier to access great design and print. We believe that print is far from dead – a powerful and tactile medium that is flexible and accessible to all sizes of business. It’s a means of growing business at a fair price without having to bid against your competition as is the case in online advertising.
We’ve worked hard with the pioneers of online printing like Thorsten Fischer and Tanja Hammerling, founders of Flyeralarm where we power their online stores in eight countries – with our 1.5 million designs across 140 products in six languages.
The result? Real democracy in design and print for the small businesses who use the service that we both provide on their successful online business. Great design for print at a fair price. That’s something we’re really proud of. We work with many other European, US and South American partners – who are disrupting this industry with quality and value.
However, we were constantly being asked to consider creating a platform for print buyers to get online access to their own designs – like we’ve done on the Tweak platform. We started tackling that challenge in 2015 and we demonstrated a full working model of a brand new SAAS application called Tweak Cloud at Drupa the world’s largest printing fair, in Düsseldorf this week. We had listened carefully to what the requirements were and our core objective was to create an application that made it really easy to make Adobe® InDesign® editable through a web browser. The InDesign® document is pre-flighted and colour and PDF settings created before it’s made available to users – ensuring that every PDF that’s made is first class, just like those we make on Tweak Print every day.
Through our InDesign® plug-in, Uploaders can decide what elements of the document can be edited, thus ensuring conformity to brand guidelines. Then the document can be shared to individual users or private brand portals, allowing the editing rights the Uploader granted – including low or high resolution PDF creation – and even ordering print directly within our application.
Our engineering and UI team have done an amazing job – and the reaction at Drupa has been a heart-warming endorsement of their passion and skill. So far, customers from more than 20 countries have committed to building Tweak Cloud into their workflow.
We’re not seeking to replace designers, but have relieved them of the drudgery of endless cycles of amendments – allowing them to focus on their real talent – creating original design. Many designers I know have told me that months after they’ve completed a design, they’ll be asked to drop what they’re working on to make minor changes to a project they’d almost forgotten about, at a moment’s notice. Impossible in a normal studio workflow. Frustrating from a client’s perspective. Not a problem with Tweak Cloud enabled.
We know that marketing professionals – whether they use Tweak Cloud for themselves or though their print partners – will be relieved to know that they can access their InDesign® document 24/7 – and make amendments and print-ready PDFs whenever they want at a low cost. We met one printer who loses money on every single business card order from a major corporate account to hold on to the business. The copy for business cards arrives randomly by email, resulting in multiple mistakes and corrections. He’s putting all of his corporate account material on Tweak Cloud. Now he’ll make money, even on those small orders. His customers will enjoy self-service too.
One Dubai based printer is creating portals for all his brand and ad agency materials to allow self-service and 24-7 ordering. And then there’s the UK midlands based printer whose print and design business is focused on clients in the education sector. “We’re going to put every one of their documents in the Tweak Cloud – and they can make a new version whenever they want – without knowing how to use Adobe® InDesign®, just a web browser – this is great!” this print entrepreneur told us.
We’re proud to have created another game-changing innovation that liberates the users of print – allowing easier customisation and ordering of print – and delighted with the warm welcome it has received from the global printing community.
Watch this space – we’ve got even more surprises coming!
Jerry Kennelly, Founder & CEO, Tweak.
Tweak Cloud is available from July 4th.