Marketing Operations

Forming a Sales Enablement Strategy

Forming a Sales Enablement Strategy

It is essential for sales and marketing teams to have a close working relationship, combined with the right training in order to succeed as a combined pair.

A sales teams’ primary concern is to fulfil demand while a marketing department strives to create it. To build an effective sales engine, salespeople, marketers, facilitators, need to understand how they work together to generate profit while meeting customers’ expectations.

Sales enablement is the result of all these operations collaborating and the impact on the customer.

Sales enablement managers strive to bring the consumer to the fore of every action that the sales team takes.

If you want to take on a new sales enablement manager, you should consider these top three reasons that you consider before you hire a manager.

Here are some of our best tips for forming a sales enablement strategy to generate more revenue.

Increase Sales Quotas

A sales enablement manager can make sure that your sales team are well trained to deal with any customers needs and are consistently up-to-date with all of the tools within the business.

Individual Performance

A sales enablement manager can easily keep track of an individual sales representative’s progress and provide any extra assistance and training that may be required.

Content Management

Oftentimes, content is put on the backburner when it comes to sales because people don’t always recognize the value of quality content, be it online or otherwise.

A sales enablement manager can encourage the increased use of content throughout trainings of the sales representatives.

Sales enablement is important for a number of different reasons. For example, sales enablement is important because of the impact poor sales and marketing structures can have on the financial health of a company.

Sales enablement aims to radically change the buyer-seller dynamic into one without time wastage where each party achieves what they both wanted.

The real truth that sales enablement tries to help sales and marketing teams to understand is that customers don’t necessarily buy your product, or even your content. What they buy is the relationship to your sales team.

Know Your Priorities

By making your team’s sales priorities clear from the get-go, your team will no longer become panicked and overwhelmed by the grand scheme of their quotas.

Be clear in your plans, and what needs to be achieved first. Have as open relationship with your team as possible, after all their success mirrors your leadership.

Maximize Content

Pretty much all sales – particularly B2B sales – are made or broken by content, so your sales team need to know what content to use and when.

A handy sales enablement tool to combat this issue is to use available technology to know what content is most effective and which is less so. Learn how to offer the right information and message at just the right time.

Marketing Automation with Tweak

If you find that you waste countless days through over and back emails with your designer when it comes to working on your print or digital marketing assets, Tweak has a marketing automation solution for you.

Tweak is an online platform that gives you access to your brochures, leaflets, posters, business card and other marketing material designs 24/7.

Help your designer focus their creative energy on perfecting the original design and make all other everyday changes to your files in seconds, in Tweak, which makes it easy to edit Adobe InDesign files online, in an easy-to-use editor.

With easy set-up and onboarding, Tweak is the ultimate business tool to scale operations and stay ahead in a hyper-competitive, agile marketplace.

Contact Tweak