Franchises often having marketing and advertising systems in place that are strong and tried and tested. Franchisors understand that for a business to thrive and succeed, marketing is essential. For franchisors, a well-designed advertising system needs to be flawless and sometimes, the right franchise opportunities and technology needs to be put in place for this to happen.
When it comes to marketing for franchises, it is important to remember the product or services you are marketing, your target audience, your price, and how much resources you intend to invest in marketing. These factors may impact the marketing technique you need to explore and how successful your marketing campaign might be. That’s why we’ve together a list of some of the best franchise opportunities for franchisees to implement when it comes to revolutionizing their marketing department. It’s no secret that online marketing is the most effective is fast becoming the most effective for almost every business type. The more time we spend on our phones, the more we will find that the number of advertisements we see is cropping up consistently! For franchises, it’s important to harness this kind of online traffic with unique brand integrity.
Invest in programs that allow you to market online and share with your social media accounts easily and without disrupting workflow. Tweak has a solution with over a million templates if you wish to create high-quality marketing materials that maintain your brand integrity across each of your franchise locations. Tweak works from any web browser and can instantly populate any information into your templates with a single SKU code.
Email marketing has numerous benefits that we need not repeat here – we’ve all seen their success. However, the likelihood is that we’ve also all seen emails in our own inboxes that irritate and annoy us. It can be tricky to find the right balance of information giving (and never pushing) for email marketing, but the results are worth it. If your brand does not already have steps in place for a quality email marketing program, you can consider growing your marketing list by creating gated content on your website that requires an email address to be entered. Gated content simply means having content that cannot be accessed freely. Having an ‘opt-in’ option on your website where your customers sign up for more quality information through a newsletter or an eBook. Train your staff on how best to handle the email marketing program, and the returns will give you some profitable leads.
Depending on your franchise location, there may be a great opportunity for some community outreach work. For example, if your franchise was to join forces with a local non-profit, you are both giving back to the community and creating a genuinely positive reputation. Work as a team and advertise the benefits of the non-profit for an increased local engagement in your business. This is a great method of getting the word out there about your business without shoving it in people’s faces. There is no negative to using your products and services wisely. Who’s the say that these have to be sold separately? Depending on the time of year, you can use cross-promotions to your advantage. For example, if it is Valentine’s Day, why not have vouchers available for certain types of chocolate or flowers? Or if a book by a popular author comes out, why not offer discounts on different merchandise types? It makes perfect sense, and your marketing takes care of itself! We hope these tips helped you. For more information on franchise marketing, check out our blog and visit our homepage to sign up for a free demo of Tweak.