Content marketing is more and more a team game. The wide variety of skills involved – from web designers to videographers, editors, photographers, and copywriters means that there are lots of moving parts.
Whether you organize your content marketing around a monthly or quarterly schedule or by topic, it’s important that the players on your team – whether they are staff or freelance – know exactly where to find the brand components they need and to place their completed material which can then be fed into your roster of blog, video, podcast, and social content.
This means potential chaos as hundreds, if not thousands of elements in any given month are being distributed by cloud storage, email, messaging services, and Slack. To put order on all of this, it’s clear that what’s needed is one source of truth. One place where all of the elements can be accessed in an orderly way. A safe cloud storage, with proper access controls and storage where anything that’s needed can be found in seconds. Not at the mercy of lost passwords or dropped laptops.