Undoubtedly, every single business would really love to cut printed marketing costs without sacrificing their high-quality printed marketing materials which include brochures, leaflets, flyers and more. Printed marketing materials are a considerable expense for businesses, but also entirely necessary in order to get the message out about your business. However, that doesn’t have to be the case anymore! Nowadays, technology has been able to bring us forward to great professional marketing materials, for less.
Printed marketing materials are a considerable expense for businesses and entirely necessary to get the message out about your business. However, that doesn’t have to be the case anymore! Nowadays, technology has been able to bring us forward to great professional marketing materials for less. Still, with the rise of online marketing and social media, printed marketing materials remain vitally important.
Why Printed Marketing Materials Still Matters
Print is tangible
Unlike a marketing email that may end up in a spam or trash folder or a tweet that has an impact for a few hours, print is physical – and lasting. This means that a potential customer could pick up that magazine or brochure months after its publication and still be persuaded to purchase your product or service. By handing your flyer or business card to a customer or potential client, you will likely make a stronger connection than you would through a LinkedIn ‘like.’
Your business needs to be easily recognizable with a clear and concise brand identity. Make an effort to utilize a unique mix of colors and an interesting typeface for your marketing materials. They will have contacts to cover all aspects of marketing and branding your business professionally and make you visible to many: printers, clothing, and promotional item suppliers, advertising contacts to signage professionals.
Printed materials can really grab people’s attention. With print marketing, there are many opportunities for great design to attract people to your material.
For example, when someone is handed print marketing, such as leaflets or brochures, they always have a good read. Compare this to email, though; they don’t always look at each promotional material that comes their way. After all, we have to remember that the customers are bombarded with advertising information almost constantly.
How to Design Inexpensive Marketing Materials Online
At one point or another, we can all find it hard to budget in our business – and marketing is one of the largest existing expenses. Budgeting is undoubtedly tough, but when it comes to running or owning a business, no matter the size, it’s vital that outlining and sticking to a budget becomes second nature.
Perhaps it’s a question that people regularly ask themselves – is print marketing really worth it? The short answer is yes.
Print marketing consistently outperforms other forms of marketing and gets businesses great results. Print marketing materials such as flyers or brochures are a deeply tangible way of communicating information.
Online, people are more likely to scan information and might miss the key ideas in the message. On paper, we tend to read more carefully and with focus. While there might be a sense of detachment when you see adverts on Facebook – most of us just scroll straight past – on paper, it’s easier for the customer to imagine themselves using the product or service.
That’s why we recommend that you get your print marketing materials online – which is usually a much cheaper way of getting your message out there to your target audience.
Online design services leverage technology to provide high-quality design at affordable prices.