Franchises often have pre-set marketing plans already in place, but on some occasions, changes can be made or new ideas can be put forward. At the end of the day, what we all want is an increase in profit and customers.
It is no secret that franchises with lower entry costs can be successful for those who want to work as their own bosses. That’s why it can be endlessly important to focus on business and marketing ideas that reduce your franchise's costs. Franchises often have pre-set marketing plans already in place, but changes can be made on some occasions, or new ideas can be put forward. At the end of the day, what we all want is an increase in profit and customers. To do this, we need some great new franchise marketing ideas – this is where we come in. Here are some of our best franchise marketing ideas for business.
If you have any website or online presence, you should consider optimizing your business information for an improved online engagement. In short, SEO is search engine optimization and refers to maximizing the number of visitors to a website by ensuring that the website ranks highly in a search engine. The benefits of SEO are endless, but all include increasing your number of returning customers to your website. With an increase in numbers, you can be sure that your business’s online presence will flourish, and your profit will soar. Help drive your franchise possibilities and gain more leads and sales by redirecting all of your incoming traffic to the franchise's mother website.
The one aspect of franchise marketing that continues to grow in popularity each year tends to be social media. Nowadays, the number of social media participants is growing every day; however, that is not the only means of communication available. With local TV and newspapers, advertising your franchise with your brand's well-known color palette and logo can raise awareness in your local area of your business. Have newspaper inserts of your marketing materials, write a free article about an upcoming event in your locality, offer relevant information without bombarding customers and clients.
Hand out flyers in public and gain meaningful relationships with people and media outlets. Aim to add to your customer's lives and the newspapers and radio stations you might be contacting. Couple this with an equal flow of information online, and your base of customers grows. Through social media posts, add value to your followers and readers' lives, and they will return for more informative content. They will also likely engage with your content actively – and this, in turn, may result in referrals and recommendations. Online or in-person outreach is a huge factor in the game of consumer engagement – and turnover of profits. For more franchise marketing information, you can visit our blog or check out the tools we offer with Tweak.