It is the aspiration of many – if not most – businesses and companies to lower their design and printing spend and to save their marketing budget. After all, who doesn’t want to know how to save money and while avoiding losing any kind of quality? But how does one even begin to do this? Thankfully, there are a lot of ways in which businesses can begin to reduce their design and printing costs and expenditure. In this article, we’re going to go through some of the most effective ways to preserve as much of your marketing budget as possible.
Why Design and Printing is so Expensive
The procurement, printing, and design costs of a company can vary hugely from company to company, depending on multiple reasons. Understanding your buying, designing, and printing costs is the first step to readjusting where your money is going from the beginning.
Design and printing costs are mostly so high because they are done separately. Often companies hire an individual designer who creates a design once and then source a printing service separately.
Not only does this slow down the timeline between the time of production and when the end product is received, but it also costs a lot more.
So logically, the only way to improve this is by streamlining the entire process under one, solid workflow that works seamlessly, with ease.
That is precisely where Tweak comes to play.
Streamlining Workflow & Lowering Design & Printing Costs
Using online design services allows companies to select templates from many different designs of marketing materials. These include brochures, leaflets, flyers, and much more, often specific to different business types.
These designs can then be easily edited and customized without hassle. This entirely removes the problem of starting from scratch each time a small detail on a design has to be changed. This substantially reduces the cost of production as you are never beginning with a blank page again.
You can also easily design a logo with your business color palette and design. Team leaders can also lock down particular features of each design that need to stay unchanged to preserve brand identity.