If you are struggling to find ways of reducing your marketing budget and are now scouring the internet trying to find solutions – don’t worry. You’re not alone. Marketing budgets can be a huge source of expense for businesses, who need methods of optimizing marketing department budgets, but rarely know where to start.
Marketing budgets actually contain many different opportunities to save costs, but it can be a challenge to see them all. That’s where we come in – we’re going to aim to help you optimize your budget and make the most our of your available finances while never compromising on your quality. At Tweak, we know that it is very possible to reduce your budget but increase your traffic with customers. Printed collateral is a direct opportunity to reduce your marketing budget. Printing has changed so radically in the past number of years that production and printing costs have also changed a great deal. In this day and age of social media and online marketing, printed marketing materials have not lost their relevance. In this article, we’re going to talk you through all of the ways in which the world of printed marketing has changed and how we can act on this change to optimize marketing department budgets for printed collateral.
In the past, printing collateral often meant you were tied to a graphic designer and a printer, in a separate means. The costs were often separate, with the potential to increase as procurement costs grew. Production time was also significantly higher than it was in the past. Graphic design tasks ran late as printers were considered last. By shortening the pre-production cycle of design and artwork changes, pricing can be much lower.
Reduce Your Marketing Budget with Technology
The only logical way to create an environment when your marketing budget is continually reduced is by refining the amount of printed collateral that is needed and streamlining the workflow of designers and printers into a single system. Once your creative project is done, you should be able to receive all the elements of your project in order to make new versions and choose vendors who are appropriate. Retrieving all of the essential elements of a campaign should be a priority that is clarified at the beginning of the job allowances, particularly if the designer is a freelance worker who may be likely to change jobs soon. Thankfully, there are now many new types of technology that aid the workflow of designers and printers to result in a much faster turnaround of work and a reduced cost of production. Tweak aims to achieve this by helping designers to focus on design and not the expensive editing for each small revision. You can turn on updates, brochures and set approval settings. As a single platform for all of your digital assets, available 24/7. Over a million marketing templates are available are accessible, specific to over 350 different business types. At our homepage, you can sign up for a free demo and get more information about Tweak.