While some franchisors seem to be continually practicing cutbacks on their budgets for marketing, some businesses companies know this is the time for action – once the circumstance is right for everyone.
Well, how do you go about creating the marketing pieces that will jumpstart your franchise sales efforts, without breaking your budget? Usually it starts with the story – a bit to build a relationship with your customers and clients. Through this connection leads are formed. You need to create a powerful brand identity that’s compelling on both an emotional level for the public. Your brand identity must make the public curious enough to wonder how they can benefit from your business and what you’re offering.Through your relationship with your business, you need to be able to inform your clients and customers rapidly of why your franchise is special. The most logical means of doing this is through marketing materials that tell your story accurately. Make sure you have a system of information delivery that’s easy to understand, easy to review and quick to access. Most marketing materials today are best provided through password-protected digital access via a dedicated website. Often, a franchisor may already have a set marketing material system in place already. If not, this might be your time to be innovative and try a new type of technology that can make your brochures, flyers and leaflets readily editable. The real skill is producing a set of marketing material templates that can be used for a campaign, over an extended period of time. To avoid having to create new versions every time a small change needs to be made, you need to find the perfect Digital Asset Management system. That is where Tweak aims to help franchises. Tweak doesn’t want you to be frustrated or for graphic designers to waste their valuable time when they could be focused on the initial design. That’s why Tweak functions as a perfect tool for Brand Managers or team leaders. As a Brand Manager, you can decide if your team members can make changes to marketing material templates just by giving them restricted access or whether approval is required from a head franchise office, before a print-ready PDF or digital design file is produced. It is possible to send customized files to a printer, automatically with Tweak’s integrated interface. Using Tweak’s automated personalization allows marketing material templates to be customized with the user’s information, logo or images, simplifying the process all the easier. Explore through the million templates from brochures, flyers, posters, etc. That can be edited online with ease in conjunction with Adobe InDesign. Visit our homepage for more information and to sign up for a free demo.