Creating online templates for your marketing collateral is the first step in implementing self-service marketing. This approach prevents users from a business 'waiting in line' to have their design or marketing project executed.
Template automation brings that process forward another step, ensuring that users being overwhelmed with small tasks don't undermine the self-service model's efficiency. In retail marketing, for example, ensuring that the correct pricing, product description, and imagery for a marketing piece can be very complicated. Marketing template automation makes this all really simple.
How Template Automation Works
Template automation brings that process forward another step, ensuring that users being overwhelmed with small tasks don't undermine the self-service model's efficiency.
Sources of Data for Marketing Collateral Templates
By setting up a one-time connection between the following sources of marketing assets, your team will always look at this 'one source of truth' when creating collateral.
Corporate image library
Digital Asset Management system
Neilsen Brandbank account
There's no need for hundreds of soul-destroying copy and paste actions - and the multiple rounds of corrections that inevitably follow. An online brand management system will allow you to take a significant amount of tedious work from your marketing workflow and reduce production costs. Template Automation is a valid route to better efficiency in any application where a large number of visual assets are required to appear in marketing materials besides pricing or descriptions.
Connecting to data
Live product data is the best source for an always-up-to-date source of pricing and product information. So, whether you locate your data in Google sheets, Excels files, external databases, or ERP systems, Tweak can connect your designs to those sources. Template Automation will ensure that when selecting a product to appear in your marketing collateral, the correct pricing, including other information, will appear on the page. Product selection can be achieved by entering a barcode directly on the screen, from a barcode reader or product category or specific search.
Connecting to imagery
Whether your product imagery is proprietary or licensed from Nielsen Brandbank or other sources, Tweak can ensure that those images will appear alongside the appropriate product in your marketing. Automation means speed and accuracy. Manually importing and fitting images - and cutting and pasting data from other sources is a mind-numbing job, which is highly prone to error. By having data and images sources connected to your online brand templates, the task can probably save 75% of the time it would take for manual entry. The potential for error, the potential for mistakes, commenting, and rework will be reduced substantially.