When it comes to running a retail business, small business owners have their work cut out for them. Brainstorming all new marketing ideas for every new offer and promotion can be a tiresome task with a flash of inspiration to spark your next campaign.
Well, that’s where we come in! We appreciate that business owners and marketers have intense competition to handle, and we want to make it easier to come up with creative retail marketing material ideas. Whether print or digital, marketing materials are essential for a business to thrive and create the right online persona through seamless brand integrity.
Marketing Material Ideas to Increase Sales
Sometimes all it takes is the perfect creative and powerful marketing materials to give your products – and profits – the boost they deserve.
After all, store marketing materials are just another communication method with your customers, and who could refuse an engaging and powerful marketing message with a unique design?
Your objectives in creating all-new marketing materials should be to increase traffic within your business and increase customer satisfaction. The more customers who know about your products, the better!
Keep it Simple, Stupid
As the famous acronym goes, keeping your design simple is the best tip out there for you. Simple doesn’t equal dull.
Having a simplistic design gives a clean, seamless impression of an interesting design. Without any flashy design features, your customers will cut away from any unnecessary features and just receive the information or discount desired.
A key rule to maintain in every marketing material you design, regardless of type, is maintaining your brand integrity. By this, we mean that your brand color palette, logo, and typography should be consistent.
With consistent brand features, your customer will be able to maintain recognition with everything associated with your brand – and be reminded of your quality instantly.
Creating or choosing the right typography can be a real challenge, but getting it right can be vital for your business. Typography says so much about your business and the type of products or services you offer. Think about what message you want your brand to exude – professionalism or pure fun. Taking the time to decide, this can give your brand a real advantage in the long run.
Design Marketing Materials with Tweak
Retailers can struggle to maintain constant advertisement of their products – especially if they have many different products to showcase. This is understandable – and easily remedied.
The best way to deal with this is with an automation tool for marketing materials like Tweak. Tweak is one platform for all of your marketing materials that works with dynamic publishing, functional from any web browser. Choose from over a million professional marketing material templates that are fitted with premium photography and copy. With dynamic publishing, you can automatically populate designs with information about your products, from prices to images and texts with a single SKU code.
Check it out on our homepage for more information and sign up for a free demo – our sales and marketing team would love to hear from you.