B2B Marketing is challenging, not only because of the diversity of channels but because of the rate at which content becomes depleted.
Any organization involved in producing B2B content and branded marketing pieces will require a diverse team- some staffers, some freelancers, and agencies too. Pulling all of this content together in one place – and quality controlling it – is a tough task.
Managing content producers and collaborating on it is one half of the challenge. The other half is making a seamless way for the people who need to use those assets to get access. Not rummaging through folders in a shared drive, but confidently navigating a friendly interface, searching for what they need and finding it in seconds. That’s the clear expectation.