Accelerate your brand, leverage your digital assets

Make your digital brand assets available to your entire organization and beyond empowering productivity using this innovate cloud-hosted digital asset management solution.
  • Organize, share & find digital files easily
  • Define access to assets by user group
  • Unlimited users & files
  • Integrate with brand management & automation
  • Break beyond the limitations of cloud storage

We need to keep our brand on message and clear, we need empowerment, and of course we need efficiency. With Tweak, we’re able to bring all those three things together

Sean Murphy

Co-founder - Murphy’s Ice Cream

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Empower your team

The smart and easy way to organize, search and share your digital files.
With Tweak DAM, there’s no need to wait for access files like images, videos, and documents. You can increase productivity by giving colleagues, clients, and agencies self-service access to all of your digital assets. With detailed security and permission features, this can all happen in our secure cloud.

Organize & Share

Use Collections & Lightboxes to organise your digital assets. Decide who sees which assets and when. Tweak DAM empowers anyone in your organization to search at lightning speed with visual previews – which make it really fast to find what you’re looking for.

Organize & Share

Use Collections & Lightboxes to organise your digital assets. Decide who sees which assets and when. Tweak DAM empowers anyone in your organization to search at lightning speed with visual previews – which make it really fast to find what you’re looking for.

Far Ahead of File Sharing

Online file sharing comes with security risks and a big strain on resources uploading files every time they’re needed. Using popular cloud storage, there’s limited tagging making it nearly impossible to find files quickly – and you’re often forced to have a particular kind of email account or have to create a new account to share or receive files. With Tweak DAM, your files are always in one place – using just one login – or none.

Control Your Content

With a highly customizable, granular set of approvals, you can ensure that you’ve got full control over who sees and downloads your assets. Instead of trying to manage multiple file sharing methods, your content creators, agencies and photographers submit their material to your DAM. You define what search tagging they need to put in place to ensure every asset can be found easily. Incoming projects go to a waiting room so that you can approve or reject assets with comments – which means that only approved assets get into your DAM.
This simple change in procurement policy means huge savings in time.

Power Search

Ensure fast searches by setting standards for metadata and keywords. Edit your assets in batches. Search by campaign, product or other criteria by using keywords and custom tags.

Simple Setup

Set up everything in a single day with the help of a Tweak Expert.
Some plans even include free migration, where we do it all for you.

Fast Uploads

Uploads to Tweak happen fast and won’t get in the way off your other work. Background uploading means you can continue working on your DAM (Digital Asset Management) or other projects.

Share Lightboxes

Share your images to be downloaded and resized on the fly with Lightboxes – share using custom branded microsites with optional time-release and security.

Organize with Collections

Organise your files into themed sets using Collections so they can easily be found and shared with the users you’ve chosen to give access to.

Share images for designs

Collections of files can easily be created and shared with other users or to Tweak Brand, where they can be included in editable designs.

Share safely

Tweak DAM is securely hosted using the services of IBM and Amazon Web Services, ensuring the highest level of security, redundancy, and 99.9% uptime.

Organise your assets in the way your users think

Customizable permissions reduce workload and increase visibility of assets

– Control what goes into your DAM with approvals
– One upload location for agencies and visual content suppliers
– Create collections and define who can have access
– Share fast download links with external users.
– Create public or private guest microsites

Collections
Individual projects and campaigns are easy to manage and track by creating custom collections. Assets can be dragged and dropped into specific collections, so they can be organized quickly and efficiently. Having collections of assets adds clarity and visibility to ongoing campaigns and projects. Collections can be made visible to groups of users allowing future projects to be created in private before launch – and also withdrawn when required.
Avoid lawsuits with time-release
Many organizations unwittingly end up in image rights disputes with stock libraries and models because images have been used beyond the agreed licensing period. The result is potential litigation, reputational damage – and significant financial settlements. By using Tweak’s time-release option, licensed content can be automatically made unavailable after the license period ends.

Making your valuable brand assets easy to find

With a DAM, you can forget about the frustrations of cloud storage. Any asset can be found in seconds.

– Custom collections shareable by user group
– Asset metadata automatically imported for fast search
– Star ratings, favorites and color tags for personalised organization
– Custom tags match business criteria
– Supersort sorts by asset type

Collections

Creating assets into collections is a really easy way of putting together a set of assets for a particular project or theme. Whether those assets include video, images, document or design files, they’ll appear together and can easily be sorted by file type or date. Controls for users to view, download or share collections is controlled with User Groups.

Search

This is Tweak’s go-to tool for finding the asset you need. Simply type what you’re looking for into the search box in the top-right corner. Beyond the filename of the asset, metadata which is embedded in the original asset can be searched. Custom tags, representing product group, category or other criteria can be added to customize search and retrieval. Once you’ve entered these tags or information, the corresponding files will be presented to you in a clear visual results page instantly.

Filters

Identifying a batch of similar assets is easy with Tweak’s sidebar filter. With a straight-forward toggle system, you can quickly filter based on file extension type, your own personal star rating, color or favorite tag which you’ve set for an asset. When you are looking for an image, you can save time by only looking at Powerpoint, Excel, JPEGs, RAW files or any other file format. Tailor your search based on the image’s intended use. It’s a straightforward way to navigate quickly through large and varied libraries.

Sort Functions

The drop-down menu in your DAM dashboard allows you to sort assets in order by name, date added, date published or date modified in an instant. You can order from oldest to newest or newest to oldest and browse with ease. This function is especially helpful in terms of building a library of assets that is set up for growth.

Using Favorites

Users of the Tweak DAM can tailor their library by setting their own ‘favorites’. This is a great way for Users and Admins to keep their own personalized records of assets. Simply select an asset and click the little heart symbol. Once it turns red, that asset will forever be easy to find once you hit the filter button and request your personal favorites. This is just another way that Tweak DAM assists in a growing asset library by helping you to find your favorite assets.

Supersort

With ‘Supersort’ tabs, it’s easy browse quickly through different asset formats. This helpful feature is always at the top of your dashboard, because we understand that a single project can include images, videos and documents, but sometimes you don’t need to see everything at once. By shuffling through all of your different file formats with a couple of clicks, you can find what you need without dealing with frustrating folder systems or search bars. Once in a while, you’re looking for a video, sometimes you just want to see images.

Other search tools

There are several search tools in the Tweak DAM that make finding what you need, easy. Assets can be searched for by;
  • Custom Keywords
  • Creation or modification date
  • Location
  • Asset creator
  • Personal Color Rating
  • Personal Star rating
  • Personal Favorite
  • All other IPTC metadata included in the asset or image.

All of these criteria can be added to your assets when they are ingested. When uploading, there are options to add or delete keywords and metadata that are embedded in the asset before it officially enters your library. With easy to access metadata (the keywords that are embedded in assets to make search possible), it’s possibly to shop to entire batches of assets all at once.

Instant access to every brand asset 24-7

Whatever time zone they work in, your colleagues have access to every brand asset they’ll need within seconds.
  • Customize sets of assets Collection
  • Define control by user group
  • Create public asset microsites in seconds
  • Replace risky file sharing services
  • Create secure, expiring public downloads
Collections
Projects or sets of themed assets can be shared using Collections. Just select a batch of assets and click ‘add to collection’. Assets can be dragged and dropped into specific collections, so they can be organized quickly and efficiently. Having collections of assets adds clarity and visibility to ongoing campaigns and projects. Collections can be made visible to all users or to particular individuals, allowing future projects to be created in private before launch. Collections can also be used to share images for placement in designs for print and digital within Tweak Brand, another Tweak solution, which is totally integrated with Tweak Brand.
Lightboxes
Sharing with external collaborators, partners or suppliers has never been easier with our customizable microsites, or ‘Lightboxes’. You can select a batch of assets or collections and share them without giving access to your entire DAM. The users you are sharing with are guests and don’t need to be added as members. Quickly sharing a batch of assets, on a once off basis, has never been easier or more controlled. As the collections and assets inside are changed, the Lightbox will dynamically reflect this. Options for time-release, password and branding are included.
Groups
Create groups of users by team and define which collections are visible to them in a few clicks. Control how members of a group can use assets – with granular controls over viewing, downloading and sharing rights.
Share Download Links
The fastest sharing option with people outside your organization on a once off basis is to create a download link to be used by anyone. You can even set an expiry date to ensure that your assets aren’t made available for longer than is necessary. This is the easiest way to let someone outside of your network to get specific assets.

Asset previews a major time saver

Visual recognition speeds user searches, increases efficiency designed around the needs of marketing and creative stakeholders
  • Instantly see your project assets with previews
  • Customize with color, favourites and star ratings
  • Collections styled with assets inside
  • Intuitive layout optimized for visually expressive users

Images

The fastest way to determine if a specific image is the one that you’re looking for, is by looking at it. So that’s what Tweak DAM provides you with. As you scroll through assets, you will be given thumbnail previews of each one. These can be clicked on and instantly made full screen so locating what you need is fast, intuitive and productive. You can also change star rating, colour tag or favorite selections instantly. Along with the full screen view, you’ll also get a side bar that indicates all of the asset’s keywords, metadata and other information.

Videos

By hitting the ‘supersort’ button and selecting videos, you can quickly preview all of the videos that live on your DAM. With another click you can preview the videos and determine if it’s exactly the asset you were trying to locate. Searching for videos, images and documents in this way makes project management simple. You will no longer need to contact an editor for a video, the marketing department for a brochure, or a photographer for an image. When all three assets are going to be packaged together anyway, it is really practical to have them all in the same location.

Files

Presentations and design files documents are important to have at hand. With correct labelling and visually intuitive previews, they are always easy to find. Tweak make it easy to navigate these assets. They can be organized into folders and projects using Collections or simply searched for by keywords and file type. You won’t believe how helpful it is to have presentations appear alongside a search that pulls up an entire campaign’s images, videos, documents and designs.

Leverage Brand Velocity & Compliance

Remove the excuses for non compliant branding by creating one easy-to-use location for every brand asset.
  • End practice of ‘passing around’ brand assets
  • Ensure one source of truth for your brand
  • Brand customizable DAM and asset sharing websites
  • Create brand collections & websites for stakeholder groups

One place for all brand assets

The DAM is an obvious place to house everything related to your brand – including your brand guidelines. Logo versions for print and digital can be easily visible and downloaded as well as other static brand assets like presentations, videos and brand photography. By creating the behaviour of your users accessing these assets through the DAM, you’re taking control and giving them a platform to see new brand assets when they are available. Using the DAM in this way reduces the risk of incorrect brand assets being used.

Customize for your brand

You can stay completely on brand by customizing your background image, colors and adding your logo to the Tweak interface. Everything about the experience can be tailored to fit your companies look and feel. When sharing with an outside party, you can create a custom branded Lightbox, where assets can be shared while framed by branding for your firm or your clients.

Customize for different stakeholders

By dividing your users into different stakeholder groups, it’s possible to ensure that each group – sales, management, marketing or external parties like trade press, see the appropriate branding documents. This segmentation can be organised by selecting the rights of different user groups to see collections of assets or by creating branded microsites with sets of images, i.e. Press & PR imagery and video. These microsites can be used with time release and expiry along with password protection, if required. This gives a significant opportunity to be brand-ready for announcements, mergers or product launches.

Intuitive User Roles shorten learning curve

Many DAM solutions have steep and difficult learning curve. Because Tweak Brand was built for the user from the ground up, 3 user roles give you the control you need.

Contributor

These are our most basic form of user type. A contributor can only upload to your DAM. This is the perfect role to assign to people outside of your organization. Upon upload, they can also attach metadata and add keywords to an asset. On a project to project basis, you can always find what you need. Every asset that is added by a contributor will be held in our ‘waiting room’ until an administrator takes a look at it, and decides if it meets the correct standards to enter your DAM. Then all that’s left is to hit ‘approve’.

User

DAM users can search, view and download all the assets that have been approved by one or more of their Administrators. Basic users can also avail of our star rating, favorites and colour tag systems to organize their assets in a way that’s specific to them. DAM Users cannot edit or change existing folders, so their experience of the DAM will be tailored to them by their administrator. They can’t create light boxes, but they are able to share files with outside contributors by creating public links. If a user is also needed to contribute, they can be given contributor rights. Most plans have unlimited Users.

Super User

A ‘Super User’ in the Tweak DAM is effectively an ddmin. They have the power to add and remove users, along with managing any other account details and preferences. Super Users also have the important job of approving assets. Once an asset is added to your DAM, it enters the ‘waiting room’ where it awaits a Super User to review it. Once it’s decided that it meets the agreed standards for the library, it can be marked as ‘approved’ and enter. Super Users are the gatekeepers of Tweak DAM and manage the overall quality and organization of assets.

Reduce brand risk with common-sense approach

Enforce sensible strategies to protect your brand while ensuring your organization has access to the assets it needs without bottlenecks.
  • Highest level of data security using AWS & IBM
  • Time release and withdraw assets
  • Control visibility, download & share permissions
  • Full audit trail
  • Enforce policies to ensure legal safety

Control is yours

When sharing files or brand assets in Tweak DAM, you retain control over whether the files are visible or not and whether they can be downloaded. It’s also possible to determine when they appear and for how long. Using these permissions, Collections and Lightboxes, you determine who can see particular assets – and for how long, whether in the DAM or in download links shared externally. When a new version of an asset is available, it can replace the previous version to ensure that all users have access to the correct version.

Security is assured

You can be sure that your assets are safe with Tweak DAM. Tweak DAM is securely is operated from secure data centers run by Amazon Web Services and IBM, ensuring the highest level of security, redundancy and 99.9% uptime. Using HTTPS secure protocols, we ensure that your assets are always kept safe. Tweak uses global security leader Netwatch’s manned electronic surveillance services at our locations to ensure maximum integrity of our systems. Regular Penetration tests are part of our security procedures to ensure the platform is secure.

Managing time-sensitive assets

Images licensed from image libraries and with other third party time-limited rights like model releases are a regular source of litigation and expensive settlements by organizations. A simple way to remove this significant risk is to make those images available to DAM users with an expiry date, to avoid illegal usage. These same permissions can be set for campaigns not ready for release to your organization or those that are time sensitive.

Licensing limitations and copyright ownership information embedded in images and other asset metadata becomes part of the asset metadata, which makes it searchable. Changes to metadata and asset expiry can be implemented on an asset by asset basis or in bulk.

Full Audit Trail

Clearly defined user permissions, a simple interface and time release are great tools to ensure that your brand assets are being used in an appropriate manner. An audit and usage trail is available to ensure that access to assets is fully logged and in compliance with your organization’s guidelines.

Collaborative workflow yields big benefits

Setting the rules of engagement with freelancers, agencies and imagery suppliers with Tweak DAM creates sustainable and workflows which save everyone time.
– Every asset uploaded to one secure cloud location
– Quality assurance before acceptance
– Intuitive, fast interface
– ‘Findability’ with tags, metadata enforceable
– End confusion, errors & double handling

Agencies

Content creators and agencies can be set up as Contributors to your DAM, allowing them to upload assets and add metadata which is subject to approval by a Super User. This significantly increases efficiency, reducing double handling and getting your brand assets onto users’ hands faster. Approval, rejection and commenting are available to Super Users to increase productivity.
Organizations regularly find that they end up using multiple supplier dictated platforms to access content and other assets, making it almost impossible to achieve efficiency. By ensuring that all suppliers use Tweak DAM, everyone in your organization has the option to see all available assets in one location. In addition, your Super Users can filter what is being accepted into the DAM and determine whether it is tagged correctly to ensure it can be found easily.

Productive workflows for commissioning Photography & Video

The follow-up work from photography and video assignments can be very significant and time-consuming if the default option of the suppliers are used.

Careful consideration of the following can result in a real time and resource saving on every project.

  1. Are you willing to accept the ‘edit’ of assets by the contributor or do you wish to have editing rights on the assets before they are shared with your organization or other parties?
    Tweak DAM allows assets to be accepted or rejected with commenting and feedback to the supplier. Uploads are channelled to the ‘Waiting Room’ for review by a SuperUser. Images might be rejected because they are not required or because of a metadata, technical or creative issue. The asset can later be re-uploaded.
  2. Do you need to quality control the metadata embedded in those images and videos?
    Minimum metadata included with assets can be reviewed and edited after approval in the Waiting Room.
  3. If the video or imagery is being shot in ‘raw’ format – do you require that as well as standard formats?
    To avoid confusion for users, it is worth considering keeping a separate Collection for raw or PSD files from a project, which will not be released to DAM users, but may be required for reinterpretation or reworking at a later point.
  4. Are photographer/videographer releases, model releases or location releases required?
    Releases can be checked with the image upload to ensure legal safety and stored with the collection or shoot. For imagery that has a release for a particular timeframe, expiry can be set on the asset to ensure that licensing or model release terms are not breached.
If you’re regularly commissioning photography and video, you’re likely to have a very wide range of ‘download’ solutions provided by these professionals and agencies. The result is that is it impossible to provide a consistent access to those visual assets. A good alternative is to get the visual providers to upload their finished work to Tweak DAM.
By setting out criteria for the contractors before an assignment, the assets can be much easier to organize, manage and use. This creates a process for ingesting approved assets with quality controlled metadata. By applying this one source of truth principle, it will save your organization substantial time by allowing assets to be located on a self-service basis in seconds.

Integrate DAM with your technology stack

Tweak DAM is open and ready for integration with an enterprise brand management solution as well as online and IT systems
– One click integration with Tweak Brand
– Leverage full usage of digital assets
– Flexible API solutions
– Toolkit for marketing automation

Integration with APIs

Tweak DAM is built on the optimum microservices model, with a set of APIs designed to allow integration with other applications and enterprise platforms. Your technology team can use these APIs to build a custom solution or Tweak Brand can do it for you.

Brand Management

Tweak DAM has been created to integrate seamlessly with its sister application Tweak Brand. Sharing a common interface, it’s possible to create and share collections of imagery in Collections to users of Tweak Brand, who can then swap out those images in their designs, resulting in output to PDF, PNG or JPEG.

Brand Automation

Automating the placement of images in designs is made easy through an integration of Tweak DAM with Tweak brand. Simply clicking a barcode in a field in an item of marketing collateral will look up and place the relevant brand image in the design.

Third Party Integrations

Integrations with a variety of automation and integration platforms and applications are included in our roadmap and will be announced soon.

Tweak Digital Asset Management Pricing

EU

Special Offer - Ends 31/08/19 Launch Price


Team
€333 excl VAT

was €475 excl VAT

Per month, paid annually
  • Remove team bottlenecks.

  • 500GB of storage
  • 1 Super User
  • Additional Super Users
    (€49.99 per month, paid annually)

  • 10 Lightboxes
  • 100 Users
  • Includes

  • - Unlimited contributors

  • - 5 hours of free training

  • - Up to 100 Invited Users

  • -Live help and ongoing phone support

  • - All file types supported

  • - Custom collections

  • - Lightboxes to share assets

  • - Create public micro-sites

  • - Set approval workflow

  • - Use within Tweak Brand



Enterprise

€1333 excl VAT
Per month, paid annually
  • Achieve customized control

  • 5TB of storage
  • 12 Super Users
  • Additional Super Users
    (€49.99 per month, paid annually)

  • Unlimited Lightboxes
  • Unlimited Users
  • Everything in Professional, plus

  • - 12 hours of free training

  • - Dedicated support expert

  • - Video editing

  • - Time release and withdraw

  • - Commenting

  • - Asset linking

Us

Special Offer - Ends 31/08/19 Launch Price


Team
$416 excl VAT

was $583 excl VAT

Per month, paid annually
  • Remove team bottlenecks.

  • 500GB of storage
  • 1 Super User
  • Additional Super Users
    ($62.99 per month, paid annually)

  • 10 Lightboxes
  • 100 Users
  • Includes

  • - Unlimited contributors

  • - 5 hours of free training

  • - Up to 100 Invited Users

  • -Live help and ongoing phone support

  • - All file types supported

  • - Custom collections

  • - Lightboxes to share assets

  • - Create public micro-sites

  • - Set approval workflow

  • - Use within Tweak Brand



Enterprise

$1500excl VAT
Per month, paid annually
  • Achieve customized control

  • 5TB of storage
  • 12 Super Users
  • Additional Super Users
    ($62.99 per month, paid annually)

  • Unlimited Lightboxes
  • Unlimited Users
  • Everything in Professional, plus

  • - 12 hours of free training

  • - Dedicated support expert

  • - Video editing

  • - Time release and withdraw

  • - Commenting

  • - Asset linking

Uk

Special Offer - Ends 31/08/19 Launch Price


Team
£300 excl VAT

was £416 excl VAT

Per month, paid annually
  • Remove team bottlenecks.

  • 500GB of storage
  • 1 Super User
  • Additional Super Users
    (£44.99 per month, paid annually)

  • 10 Lightboxes
  • 100 Users
  • Includes

  • - Unlimited contributors

  • - 5 hours of free training

  • - Up to 100 Invited Users

  • -Live help and ongoing phone support

  • - All file types supported

  • - Custom collections

  • - Lightboxes to share assets

  • - Create public micro-sites

  • - Set approval workflow

  • - Use within Tweak Brand



Enterprise

£1166excl VAT
Per month, paid annually
  • Achieve customized control

  • 5TB of storage
  • 12 Super Users
  • Additional Super Users
    (£44.99 per month, paid annually)

  • Unlimited Lightboxes
  • Unlimited Users
  • Everything in Professional, plus

  • - 12 hours of free training

  • - Dedicated support expert

  • - Video editing

  • - Time release and withdraw

  • - Commenting

  • - Asset linking

Frequently Asked Questions

How would a DAM help me get the most out of my existing assets?

By having a single source for all your assets, you can update designs and make sure your asset library grows with your brand. Design once- update, edit and share forever.

Will my team be able to adapt? - They are not too ‘tech-savvy’!

Yes. The Tweak platform has been developed to incorporate the needs of non-design trained team members and users who are not as ‘tech-savvy’ as others. Also, our customer support and training teams are experts in showing new users how easy Tweak is to use, offering support throughout the process

Is a DAM difficult to implement?

No, you can set up everything in a single day with the help of a Tweak expert.
Some plans include free migration, where Tweak sets everything up for you.

How protected is my brand really going to be?

You have extensive control of your brand using Tweak. You can define what can or can’t be changed using our granular editing permissions, along with a workflow approvals process to guarantee brand compliance.

How does a DAM make finding assets faster?

With a Tweak DAM, you can organize your assets into custom folders and search using keywords and metadata. It also offers visual previews so browsing is much more intuitive than relying on filenames. Searching is super fast.
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