How to Design a Leaflet

How to Design a Leaflet

There is no shortage of leaflets as marketing tools and the difference they can make to bringing new customers to a business.

Whether you are based with B2B or B2C business, getting your information out there is the most important thing. Leaflets are great for direct mail marketing and how tirelessly to keep your brand fresh and relevant.

However, designing a leaflet can sometimes be a tiresome task for a marketing budget as working with a designer can sometimes an expensive task to achieve quality.

That’s where we come in – we’re going to offer our best designing tips and show you how you can use Tweak to design leaflets for free.

Tips to Remember When Designing a Leaflet


With leaflets less is more but including images is also necessary. It is important to include high-quality photos that capture what you do well. Images will showcase what you do in the best possible like so use only premium photography.


While flashy design is great, it’s all useless if your clients and customers can’t read your information. Try to avoid using light colors for your text unless applied over a dark background. Keep your message short, sweet and easy to understand. There’s no need to overwhelm your audience unnecessarily.


What good is a leaflet without a quality call-to-action? Have links to your social media profiles, a contact phone number and an email contact, at the very least.

Make sure customers can contact you and find out where to find more information.

Design a Leaflet with Tweak – Coming Soon

Tweak is a free tool that gives you access to 100,000 templates that are print and digital ready. All leaflets on Tweak are fitted with premium photography and quality text that is specific to 350 different business types.

With Tweak, you gain a free 1GB storage for images and assets. If you want, you can also upload your own logos and designs if all you want to do is edit.

Tweak is coming soon – but Tweak Brand is here right now!

For more features, you can invest in Tweak Brand to give you access to over a million templates with set editing, sharing and PDF rights. Users don’t need Adobe licensing and can design without skills or effort.

Your leaflets will be ready-to-go in no time, with one click printing and live reporting on production process.

For more information on Tweak, check out our homepage. Sign up for a free demo or start designing right away – whatever you want, right now.

Tweak Cloud

Manage your creative files now

A single source of truth for brand assets Increase orders from high-value customers Reduce production costs by up to 80% Manage brand content from a web browser