Before we begin, it’s important to know what exactly digital marketing is. Digital marketing is a term that encompasses all of the online marketing that takes place. These can include using Google search engine, social media, email marketing and website maintenance.
Marketing has always been most primarily about connecting with your target audience in the right place and at the right time – relationship building is key. Today, that means that you need to meet them where they are already spending time at all times from the day: on the internet.
Here are some key areas that you can implement in digital marketing: website, blog posts, social media, online marketing materials, and websites.
Here is our advice for some of the of the best digital marketing tips for franchises.