Brand templates are populated regularly with time-sensitive and detailed information, pricing, and imagery. Because this typically happens under pressure of deadlines, the potential for expensive errors increases. For that reason, Tweak's Design Automation merges that data and imagery with your brand design templates on Tweak's platform to maximize productivity and eliminate the manual entry of this information. For example, a retailer or real estate agent can connect their entire data warehouse of products with associated imagery, where it can be searched and dropped onto blocks on a design.Talk to an expert
A benefit of design automation is real-time marketing, which removes inefficient processes and avoids repetitive design tasks. This change means lower production costs and much shorter proofing cycles. Real-time marketing means speed and precision and the opportunity to scale and create more marketing assets faster, with fewer resources. Knowing that your brand marketing is synchronized live to the data at the core of your business means that you can confidently make decisions about which products to promote within hours and minutes of your deadline rather than weeks and days.
Design automation creates an opportunity to create efficiency in both central and local marketing programs. Everything happens faster, so it's much easier to regionalize marketing content to achieve better results. Campaigns can be rapidly changed or created, reacting to pricing, inventory, or competitive updates. Creating new versions of collateral in other languages and currencies is achieved easily. Inventory selections can be changed regionally, and store staff can confidently create point-of-sale in minutes, always using the correct data and pricing.
The result is lower costs and faster production, empowering local teams to create, edit, and improvise on the go without compromising brand guidelines.
With easy set-up and onboarding, Tweak is the ultimate business tool to scale operations and stay ahead in a hyper-competitive, agile marketplace.Talk to an expert