Digital Asset Management (DAM)

The Digital Asset Management (DAM) functionality included in Tweak is an intuitive way for your team to find the digital assets they need whenever they need them. It's a cloud-based solution to the hundreds of hours wasted every month, searching for assets.

Using Tweak, the assets people need are available to them on a self-service basis. Sharing controls are granular by assets, teams with exceptional user controls, and privacy. DAM eliminates the usage of the wrong version and provides complete transparency.

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Synchronize imagery from Adobe & Brandbank

Since your creative team spends most of their working lives using Adobe applications like Photoshop, Illustrator, and InDesign, it makes sense to integrate with them. Using Tweak's Adobe extension allows users to search, open, and edit assets from a panel within Adobe InDesign, Photoshop, and Illustrator. Users can save the asset directly to Tweak, creating a new version, or overwriting the original file. Tweak has developed an integration with Nielsen Brandbank, the world's largest source of imagery for fast-moving consumer goods. Brandbank licensees can have the latest version of every Brandbank image synchronized to their Tweak account.

Sophisticated controls

A DAM provides your business with a self-service online repository where every kind of digital asset for your organization can be curated and shared with users. DAM is a much more sophisticated solution than cloud storage. You define which users see which assets and whether they can download or share them. You set the timeline when assets become available and expire (very useful for models or imagery with a term license). When downloading images, users choose the size they require, to avoid a Photoshop task after download. Duplicates are alerted immediately.

Integrated with data

Customization is critical to ensure that digital asset management matches the way your digital assets need to be Custom fields can be created around the needs of your business to store important information about assets. Images and illustrations from the DAM can also be integrated with product information and pricing using Tweak's Smart Data feature. This rich source of data supports design automation using Tweak's Smart Editor, significantly speeding the production and editionalizing of catalogs and other digital or print marketing with complex data and imagery.

The result is lower costs and faster production, empowering local teams to create, edit, and improvise on the go without compromising brand guidelines.

With easy set-up and onboarding, Tweak is the ultimate business tool to scale operations and stay ahead in a hyper-competitive, agile marketplace.

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