The one aspect of franchise marketing that continues to grow in popularity each year tends to be social media. Nowadays, the number of participants in social media is growing every single day – however, that is not the only means of communication available.
With local TV and newspapers, advertising your franchise with the well-known color palette and logo of your brand can raise awareness in your local area of your business. Have newspaper inserts of your marketing materials or write a free article about an upcoming event in your locality,
Offer relevant information without bombarding customers and clients. Hand out flyers in public and gain meaningful relationships with people and media outlets. Aim to add to your customers lives and the newspapers and radio stations you might be contacting.
Couple this with an equal flow of information online and your base of customers grows. Through social media posts are add value to the lives of your followers and readers, and they will return for more informative content. They will also likely engage with your content actively – and this in turn may result in referrals and recommendations.
Online or in-person outreach is a huge factor in the game of consumer engagement – and turnover of profits.
For more franchise marketing information you can visit our blog, or check out the tools we have on offer with Tweak Brand.