Make sure to place your banner with the correct dimensions, to get maximum value and appreciation. Effective banners will also have an impactful call-to-action that is obvious from any point on the page.
Your call-to-action needs to be the right size in proportion to your page and shouldn’t large. Use a sense of urgency within your call-to-action, encouraging people to get involved immediately, by signing up or clicking.
Chose the images you display wisely, as your customers need to know what is on offer within a second and no longer. Don’t use any photos you don’t need and use only the best typography that reflects your brand.
Create some custom graphics for your brand and think out a color scheme, closely, because uniformity and brand integrity matters. Use colors that relate to your products and target your audience clearly.
In short, you should remember that your brand needs to include your company name and logo, an image of your service, a call-to-action and just how your products or services can add to their experience.