However, a new solution has emerged which may keep both brand and distributor happy. It’s called Tweak Brand and this new tool allows brands to create a ‘portal’ where their distributors can edit branded or co-branded documents through a web browser with no requirement for Adobe InDesign files, fonts or images. There’s no change of brand guidelines being broken because, before the document is shared with the portal, the brand owner can dictate which exact elements can be edited. It’s possible to create libraries of images, which can be shared, and swopped out with those in the original document.
A feature of Tweak Brand is that documents can be tagged for distributor use, with logos, contact information and other detailed being automatically customized, based on the user’s profile information. This makes it easy to ensure that no out of date phone numbers, email addresses or contact information are included – and rules out another potential source of errors created by the distributor.
Brand managers like to have the final say and Tweak Brand has taken this into account. When sharing documents, they can choose whether they require final approval before PDFs or JPEGs are made or materials created can be shared on social media.
All of this communication happens frictionless in the Tweak Brand System. It takes just a second to share, approve or comment a document and you’ll know that your valuable marketing assets are available internally and externally to your chosen partners 24/7/365.
New campaigns can be shared within minutes by localizing distribution brochures with Tweak. Old campaigns can be withdrawn, and distributors will really feel that they are stakeholders in the brand.