One of the main pros of PDF files and formatting, which most people will know, is that PDFs help you to protect your intellectual property. Put plainly, this means that if you have content that you don’t want people or visitors to copy, you can protect it with PDF formatting.
This safety feature is pretty great for adding extra information to your PDF file afterwards so if you have regular readers of your content, the only source is you – so you always know that it’s your words.
PDF files are always a handy and kind of sneaky way of reducing the file size of a PowerPoint file, for example. And with so many online, free editing tools out there you can pretty much guarantee that you will find a software that will allow you to merge, compress, convert or even split your PDF files if you need.
Like Excel documents, PDF files have their shortcomings, which are always good to be aware of.
The flaw of PDF files which most people have an issue with is that a PDF file is designed to look like an A4 page about to be printed, which doesn’t always match up with the screen shape and can distort your easy to read document.
From an SEO point of view, PDFs are also far from ideal because it is harder for Google to rank the pieces of content in a document. So, if you are trying to boost your search engine content, PDF files might not be the perfect way to go about this.