More than just Digital Asset Management
Tweak is built for fast-growing organizations who are demanding and detail orientated - just like ourselves. Digital asset management is a broadly used term ranging from SMB applications to full-enterprise, where we are positioned. Every feature is focused on our key mission - enabling brands to enable real-time marketing.
Achieving productivity benefits with Tweak starts with the basic structure - creating a metadata structure that makes sense for the brand. The next step comes with curating digital assets into Collections, which can be shared to selected audiences.
Assets are never duplicated. The same assets can appear in multiple Collections with different user rights. Users will only ever see the assets that have been shared to them.
Collections are private to brand stakeholders or made public, accessible by anybody, with a password. Brand owners can enable public or private Collections with time-release and withdrawal.
The key point is that any change made to a Collection by the brand owner is immediately reflected in what users see.
The ability to drag over or select a set of assets and perform an action on them enables users to become Power Users in Tweak. Metadata, transformation, and other actions are possible using this powerful tool.
Tweak facilitates the creation of 'one source of truth' for product imagery used by eCommerce brands using its Shopify Connector. Product feeds can be organized and connected directly from within Shopify.
Licensees of Nielsen's Brandbank FMCG imagery can synchronize their Brandbank imagery with Tweak to facilitate easier access and search of this resource. Imagery and product data are updated daily, ready to drop into campaigns or connect to eCommerce websites.
Users can save crops for popular social media, digital ads, and custom sizes. This automation feature saves a significant amount of skilled work in Adobe Photoshop.
Removal of backgrounds (cutouts) to create transparent or white backgrounds has long been an ideal for product marketers seeking a high-impact visual solution. Tweak facilitates background removal in a single click, with the option of replacing the current version of the image.
Setting up social media assets and scheduling posts directly from Tweak cuts out lots of wasted time. It ensures that social managers can manage campaigns directly from their Tweak brand dashboard.
Images that require a color boost, warm-up, or need a cast removed can be fixed in a single click using Tweak's Smart Color artificial intelligence solution. No need to delay the campaign by waiting for a Photoshop retouch.
Tweak is integrated with the tools your creative team use, so it's easy to keep in sync with Adobe InDesign, Illustrator & Photoshop. Files can be opened directly from the Adobe applications and saved back to create new originals.
Google & Microsoft
Log into Tweak through Microsoft or Google applications to search for and find the assets you need - placing images, videos, logos, and more directly into Word, Powerpoint, Google Docs or on video calls.
Images and videos can be embedded so that they can be placed online and will reflect changes you've made to the assets in Tweak on-the-fly.
Release & Expiry
Set time release and expire for assets that are subject to license or other legal restriction, and they'll appear and disappear from shared Collections according to your settings.
Assets can be shared to users outside your organization via a Public Collection or with a link download. Brand owners can enforce passwords and time-release and withdrawal if required.
Images can be resized instantly to a set 'longest side' measurement and pixel depth, avoiding the need to use an application like Adobe Photoshop.
Users can convert conversions to a choice of image formats, including PNG, JPEG (at elected compression level), or for the fastest web performance, to WebP.
When downloading or transforming images, it's possible to select a specific ICC color profile as the color space. This color profile will also be embedded in the transformed images.
Images may be watermarked using your brand logo at the desired level of opacity when downloading.
Tweak detects when duplicate assets have been uploaded and present the option of replacing the current version or adding a new one. Earlier versions of assets are retained within the asset record and can be retrieved where required.
Tweak's API services are available to users for customization and integrations. OAuth allows the users of third party apps to log in using Tweak's APIs. Together with Auth0 and Zapier this integrates the automation functions with Tweak and other services.
Tweak's interface is multilingual and can be set by users to their local language.
Every action taken within Tweak is logged for transparency and security. User logs can be interrogated by Super Users on a live basis.
Every asset can be commented on with the option for responses. Users flagged in comments receive notifications on their brand dashboard.
Tweak users get the option to allow their users to securely share files, in parallel with asset management. This replaces risky sharing with enterprise-level security and full transparency.
Smart Cropping is an artificial intelligence-driven feature that allows cropping of images in various shapes in advance. When users wish to share the Smart Cropped images for inclusion in customizable designs, the images are automatically cropped using the stored crop information and avoiding poor crops by inexperienced users.