Photography is, of course, the most powerful asset that can ‘sell’ a property. The front of a good real estate flyer should include a ‘hero photo’, which should dominate the page. Whether this is a ground level view, an aerial photo or a sumptuous interior, this must be the ‘money shot’ to seduce a buyer into reading on.
The flyer may include other smaller photos or a map if the location isn’t obvious to buyers at first hand, but it is the hero photo which does the selling. At Tweak, we take care to ensure to avoid the temptation to inset those smaller photos on the hero photo, because while it may work in some instances, in others those small photos may block a vital ingredient of that bigger photo.
Color can be an important asset, but it is our experience at Tweak, that apart from posters and attention grabbing onsite hoardings that actual flyers need to reserve the use of color for the images themselves. Black type on white paper is also easily read and has much higher credibility than colored type.
Last, but not least is the logo for the real estate agent. Always positioned in the same corner and big enough for brand recognition, but not too big to dominate the page. A carefully designed logo with stylish but not extravagant typography and clearly understood iconography (if it is required at all) speaks volumes about the quality of agency that has brought the property to market.
When well-designed, real estate flyer templates say ‘these are professionals who are to be trusted’. Badly executed, the fliers can give a shoddy impression reflecting the worst caricatures of unprofessional real estate agents.