Knowing how to reduce business flyer costs is an essential element of keeping a marketing budget under control. Flyers have long been used to promote businesses large and small due to their relative low costs and because, when they are well designed, they can be highly impactful. Using door-to-door delivery, insertion in newspapers or magazines or addressed direct mail, flyers can create instant awareness of business to consumer and business-to-business products and services.
However, controlling costs on flyer production is a key factor to ensuring an acceptable return on investment. Printing is better value than ever today with the advent of high quality, low cost online printers, and it is possible to order thousands of flyers for a minimal outlay. The big challenge in cost terms is the cost of the artwork. When you go down the traditional route of designing every version of every flyer you produce by hand with a professional graphic designer, costs rack up pretty quickly.
Multiple revisions of changes and corrections can lead to an increase in pre-printing costs, and also in re-printing costs. You have to take into account the cost of your time or that of the marketing executive who acts as a go-between between stakeholders and the designer. Therefore, the best way to reduce business flyer costs is by minimizing the pre-printing costs, implementing a system for signing off on the artwork and eliminating the ‘double handling’ of marketers and designers working on flyer creation.
Solutions to Reduce Business Flyer Costs
Depending on your brand’s positioning, you’ve got to decide whether you want to use the high quality online design available at Tweak.com and online printers like Flyeralarm or whether you need your own branded materials with your custom design. If you’re flexible and willing to accept some of the excellent ‘off the shelf’ readymade design from Tweak, Flyeralarm, druck.at and Wirmachen Druck, you’ll find a wide selection of pre-designed flyers covering hundreds of business types in multiple languages.
High quality stock photos and professionally written copy is also included. This high level of design is effectively provided free with the print order you’re buying. However, this type of stock design may not fit the requirements of brands that want to have their own very specific design. For brands, it’s worth considering commissioning a suite of flyer and other collateral items which are frequently used and placing them in a digital asset management service like Tweak Brand.
Once the design has been completed, these ‘templates’ can be uploaded to Tweak Brand with brand elements ‘locked down’ to avoid users creating off brand materials. Then, through a web browser, you can make your marketing collateral in an online portal where users without any software or design knowledge can easily make changes and new versions of flyers and other collateral in minutes. Tweak Brand allows users to easily build picture libraries of brand images, which can be swopped out. Print ready PDFs and JPEGS for social media can be downloaded instantly. Social media posts can be shared directly with Tweak Brand’s integration to Facebook, Twitter and LinkedIn.
By eliminating the ‘double handling’ of marketers and designers working on flyer creation, it is possible to reduce business flyer costs dramatically and enable the creation of special flyers for campaigns that would have been considered too expensive in the past. It is possible to cut out the laborious task of sending files to printers by automatically directing your flyer designs to a printer once it’s completed, with live tracking of production and delivery.
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