One way to reduce print artwork costs further is to use a software as a service Digital Asset Management Solution such as Tweak Brand. In the traditional world, the team would produce a set of materials and, every time a new version or change was required, it would circle back to the design and marketing team to co-ordinate on the new versions. This is slow and laborious, and unnecessary when great digital asset management tools are available to reduce print artwork costs.
To cut out on all those extra design and marketing costs, it’s simply a matter of using a digital asset management tool like Tweak Brand, where you upload your documents, indicating which elements you wish the users to edit. Users can make changes and click a button to get ready to print flyer artwork. You can add picture libraries and automated personalization features.
It is also possible to automate the flow of the customized templates by adding printers who will automatically receive notification of the new version along with the order and delivery details. This removes another painstaking task of uploading files to printers, checking on their arrival and technical quality, and helps reduce print artwork costs even more.
Creating artwork is now possible for a fraction of the cost of doing it the traditional way without any compromise to quality. Users without any software or design knowledge can log on to make changes and create print ready PDFs with complete confidence – or even share directly to social media platforms like Twitter, Facebook or LinkedIn.