Retailers know better than most how hard it can be to bring in foot traffic and organic traffic in order to be a successful business. The current retail atmosphere is full of competition, especially the world of online shopping.
However, businesses can still be incredibly successful with in-store businesses – with the right retail promotional ideas.
Provide consistency with customer experience and pique the interest of new customers with sensational promotional offers, displayed clearly for every passing customer to see.
So, without further ado, we’re going to talk you through some of the best – and often quirky – retail promotional ideas!
Boost Foot Traffic with These Retail Promotional Ideas
Offer Reductions & Markdowns
This is likely something you’ve tried before or that your reluctant to try in the first place. However, the fact remains that people love to get something for less. How many of us can say we’ve waited to buy something until it went on sale?
With any items that have been selling for a while and perhaps due to a change in pop culture or season have become less relevant, you should consider telling these items for less. If you have items that aren’t selling as much as you had hoped – don’t worry, just reduce!
Couple great offers with great customer service and someone’s association with your business is only positive!
Use Social Media to the Max
I know, I know – you’ve heard it all before. Social media is a winner, nothing new, right? You don’t have to be an online retailer to use social media to market your business. Market and promote your merchandise online and to your local audience.
Identify the social media channel most suited to your product or service. For example, Instagram is much better for visual promotion, whereas Twitter is best for promotion through words and contacts.
Promote your business on social media channels by having competitions and special offers for your followers.
Perfect Your Window Display
To increase foot traffic, you need to increase interest in your storefront. If you have promotions running in store, then you need to consider running a window display campaign.
Create and design eye-catching posters to show what you have going on inside your retail store.
You can do this through Tweak Brand – as a single platform for all of your digital assets, you can access over a million design templates and create professionally, for much cheaper than hiring a designer. This includes posters – which are perfect for your shop window!
Check out our homepage for more information.
Run an Event
In order to bring literal foot traffic into your store, you could consider running a promotional event. From informative classes and talks, to tutorials, if you have customers in your retail store, you will likely be able to bring sales over the line all the easier.
Showcase your products or service opportunities clearly on the day of the event and if they’re a success, consider making them a regular thing!
Good luck marketing your retail store through promotional events and ideas. These creative ideas are sure to boost your foot traffic and sales!
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