Having an unnecessary difference between sales and marketing departments can lead workers to feel as though their tasks are separate. Company culture is vital for open communications and collaborative work.
Enable individuals to work together, even if their roles do not conventionally work together.
At the end of the day, it is most important to make sure that your projects function seamlessly and thoroughly. Make sure to audit your existing programs and measures that are in place prior to implementing anything new.
Make sure that your team leader provides hands-on assistance in marketing and sales, as the two departments work hand-in-hand and help to achieve both department’s goals.