Sales enablement has been a somewhat recent buzzword floating around the marketing world. But is there more to it than just a simple buzzword ?
The short answer: Yes, there is more to sales enablement than first meets the eye.
Marketing executives are always on the lookout for different ways to streamline the marketing process and to ultimately get more sales. Sales enablement is a uniquely effective means of achieving this.
What is sales enablement framework, you dare ask?
Sales enablement is an ongoing process that makes all sales employees equally capable of having a conversation that leads to increased sales.
In addition to this, sales enablement aims to make employees capable of solving customers common problems, resulting in increased investment in products or services the employees offer.
The framework of sales enablement is the systematic solution applied to all customer interactions by employees.
Often, organizations will employ a sales enablement manager, whose job it is to train employees in the steps necessary to increase the success of their customer interactions.
In this article, we’re going to explore some of the core ideals of sales enablement framework, for designing effecting marketing plans.