Before we begin with sales enablement for franchises, it’s important to understand the core facts about franchising.
In short, franchising is a form of business expansion.
Franchising is a way of selling goods or services through a licensing relationship. In a franchise, a person or company grants a company or person permission to sell their goods or products under their business name.
When it comes to marketing there is a whole new type of business franchise marketing and a whole new opportunities and solutions.
In this article, we’re going to talk you through some great marketing franchise opportunities and solutions are so important to that utilize in your own business – and boost your sales and profits.
Keep reading to find out the best the franchise market has to offer.
Content marketing is now one of the most popular forms of marketing for businesses – franchise or not. With content marketing, you have to consciously add meaning and value to your reader and your online followers’ day.
Use a blog or a live webinar to address what your products and services do. Marketing material should be specific to everything your business does. Listen to what people are asking for and give it to them in a digestible format.
Choose the Right Sales Enablement Software for Franchises
There is so much sales enablement software nowadays and available online that it can be incredibly hard to know what to choose and what’s best for your business. After all, what does your franchise need?
That’s why it’s important to identify what your key tasks are, as a business. What is your core form of communication with customers? If it is the telephone or online marketing, you will have to be careful to choose the right sales enablement software and technology for your business.
Do You Need a Good CRM System?
It’s hard to know what your business needs to improve upon, if you have no way of hearing feedback directly from your customers about what they want.
That’s where a quality CRM (customer relationship management) can be immeasurably valuable. With a quality CRM system, you can win back former customers and understand the perspective of new customers too.
Collect, organize and understand information and improve your services and products for a streamlined sales process across your whole franchise.
If you are the type of business that will need continual production of marketing materials, you need Tweak Brand.
Tweak Brand is a cloud-based service giving you access to of a million marketing material templates that can be edited and designed online in conjunction with Adobe Creative Suite (InDesign). If you need to run last-minute marketing campaigns or update your offers regularly, save money by accessing your agency-standard designs yourself.
Should you feel the need to collaborate and seek approval from your team leader or franchisors before running a marketing campaign, consider checking out Tweak Brand and our homepage for more information.
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