If you work in sales or marketing – or in the vicinity of sales and marketing officials – then chances are you haven’t been able to avoid the words ‘sales enablement’. They’re the new buzzword around town, but the question remains, is there anything to sales enablement?
The answer is yes.
In short, sales enablement is the process of equipping a sales organization with the information and tools necessary to help increase the amount of sales they can achieve.
Sales enablement is all about connecting the sales professional to the buyer in a more effective and meaningful way. Sales enablement comes in many different ways and can be the incorporation of easy-to-use improvements, such as increased face-to-face time or more complex software.
Choosing the right sales enablement software for your business can be difficult if you don’t have all of the information available.
That’s what we’re trying to do for you today – let’s talk through the pros and cons of some of the most used sales enablement software available.