Sales engagement platforms, in short, support the customer’s buying journey and cycle from the beginning conversation to close of the deal. The platforms aim to monitor communication, analytics, and selling points.
These communications can be monitored in a variety of ways such as email, phone, and in-person meetings.
For ultimate success, most sales enablement and sales engagement platforms need to function adequately with a CRM tool or any other applications that are already in place in a particular organization’s workflow.
The overall benefit of this tool comes when you are trying to shorten your sales cycles and increase the profitable engagement in your client list and customers.