Without going into too much detail, sales enablement and sales engagement interact with each other, but differ. Both have great value, but for different reasons.
Sales enablement is a means of making sure that a business’s sales representatives have access to the appropriate tools, training, skills and software to streamline workflow.
So, when it comes to sales enablement software, there are many different types. These include CRM systems. CRM software integrates a lot of customer information together to streamline a sales representative’s daily processes.
Software such as CRM can enable sales teams to work better.
Sale engagement is different, as sales engagement is a means of aiding sales representatives to communicate effectively with prospects and customers. Ultimately, sales engagement tends to bring marketing automation together with systems that manage customer relationships with sellers.