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Use Cases for Retail

Real-time marketing production with live inventory & pricing data

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Selecting products and price points to promote is a critical decision ideally made at the very last moment. However, many retailers need to make these decisions weeks ahead because of legacy marketing workflows. Tweak’s solution empowers real-time marketing - enabling promotions to be finalized just before the deadline.

By synchronizing your product inventory and pricing with your brand templates, your teams can create flyers, catalogs, and digital marketing with a hundred offers in an hour or less. Tweak’s easy-to-use online interface requires no technical or design experience. You’ll be sure of brand compliance, reduced production costs, and the fastest marketing turnaround in the global retail industry.

Made for Retail

Collaboration Workflow

Back and forward emails, screen shares, and phone calls to clarify amendments are at the root of the problem Tweak solves. Users enjoy access to download, share, and customize content making life much more straightforward.

Brandbank Connector

Brandbank licensees can integrate their licensed images easily using our Brandbank Connector. Every time new imagery becomes available from Brandbank, your Tweak library refreshes with the original content.

Works with Adobe

Tweak integrates with existing software, making set-up and onboarding easy for both technically-minded and frontline teams. Creatives will still use Adobe apps, while other users will use Tweak only.

Automating manual tasks

Prices and promoted products change regularly in retail - meaning that point of sale, shelf-talkers, and social media posts, need frequent customization. Tweak saves significant time by automating this task.

Empowering Teams

Tweak helps scale operations by maintaining a global image for the brand while empowering local teams to tailor marketing for their needs, adapting content for their markets.

Reduce Costs

Tweak lowers your artwork production costs for print and digital while reducing the time needed to create marketing content by up to 90%.

Brand Compliant

Tweak gives you centralized control over access to brand content while providing custom locking or approval permissions for different teams. Stakeholders are empowered, removing the risk of errors.

Local versioning

Creating catalogs and flyers with multi-level pricing, languages, and editions is complicated. With Tweak, it’s easy to save the master and execute the changes in new local versions in minutes.

Optimizing Time

Tweak optimizes time by simplifying the way marketing content is created and managed, automating repetitive tasks that don’t require technical or creative skills.

React Faster

Tweak helps your stores respond to market events as they happen, never missing out on an opportunity to increase sales, whether adapting to excess inventory, weather, local sporting events, or other opportunities.

Easy to use

The entire store team uses Tweak in retail organizations, not just marketers. Users download and customize brand materials for print and digital on a self-service basis from the cloud platform, with approval if required.

20 Minute Onboarding

Tweak’s end-user interface is so intuitive that most users are self-sufficient after a 20-minute onboarding. Constant support from our award-winning team eliminates adoption concerns.

Omni Channel

Tweak’s output includes PNG & JPEG for digital and Print Ready PDFs with custom pre-press controls preferences that eliminate risks of errors.

Remote working

Central and remote team members use Tweak in different time zones or across town, empowering remote working. Approvals and custom permissions facilitate real-time collaboration.

Protecting Creativity

There’s a significant investment in creativity for brands and campaigns. Lockable elements, permissions, and approvals help protect your brand and maintain creative integrity.

Integration Friendly

Tweak is built as a suite of API first applications, offering the flexibility to integrate with multiple inputs, outputs, and diverse technologies. Our team provides deep technical support where required.

PrePress Automated

Incorrect pre-press settings for bleed, color profiles, and resolution are renowned causes of delayed or sub-standard print marketing. With Tweak, they’re built into your templates to avoid errors.

Organized Assets

Collections, tags, and user permissions make it easier to organize your editable design templates and digital brand assets easily. This structure and intuitive filtering ensure that users find what they need quickly.

Sharing Securely

Choose for public or private sharing of your assets, setting expiry times, and dates for assets to appear and expire. These choices ensure the safety of your brand assets and information.

We also make life easier for:

Use Cases for Retail

Lower costs and time efficiency is vital in the retail industry.
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Use Cases for Brand Managers

Be always on brand and prioritises the most valuable tasks at hand.
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The result is lower costs and faster production, empowering local teams to create, edit, and improvise on the go without compromising brand guidelines.

With easy set-up and onboarding, Tweak is the ultimate business tool to scale operations and stay ahead in a hyper-competitive, agile marketplace.

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