Creating online templates for your marketing collateral is the first step in implementing self-service marketing. This approach prevents users from a business ‘waiting in line’ to have their design or marketing project executed.
Template automation brings that process forward another step, ensuring that users being overwhelmed with small tasks don’t undermine the efficiency of the self-service model.
In retail marketing, for example, ensuring that the correct pricing, product description, and imagery for a marketing piece can be very complicated. Template automation makes this all really simple.