Sales enablement focuses on the sales team, not buyers. Sales enablement aims to provide information sales people about best practices in sales, content buyers like to read, and other tools that can help make the process all the easier.
Sales enablement also focuses on the training and development of sales teams, to train them to know how to handle the information given to them about their consumer relations.
Sales enablement aims to streamline resources and make them easy to understand and use to generate the best sales programs possible.
It’s all about integration and understanding of new tools, techniques and technologies provided by professionals to smoothen an organization’s sales process.