Tweak Brand allows organizations to respond in an agile way to the challenges of competition. Marketing teams struggle to ensure that collateral is on-brand and on time, but the truth is that creating brand assets is usually in the hands of a small number of skilled colleagues using complex software. This creates frustration for those who need those assets to deliver sales and other vital team goals.
Tweak has created a world of brand design where anyone in the organization can create collateral, completely on-brand, with approvals if required.
Brand automation tackles the age-old problem of accelerating the execution of brand campaigns using technology and data. It solves the problem faced by brand managers, marketers and teams who need to execute marketing campaigns at speed using the power of their brands. Competitive environments and short deadlines mean that bottlenecks are created and brand inconsistencies can occur using traditional marketing workflows.
With Tweak Brand automation, existing brand assets in Adobe InDesign format are uploaded to an online platform and shared with the appropriate users and teams. Elements can be locked down in a granular fashion with approval workflows. This means that anyone can produce on-brand collateral without software or design skills.
Automating brand management and production creates a return on investment that reveals very significant savings by cutting down on outsourcing costs and releasing design and marketing resources.
There’s a point in the life of every organization where free file transfer services and shared drives don’t cut it anymore. While these solutions seem like a great deal, the labor cost of using them can be very high. Links expire, uploads can be slow, some applications require the users to sign up to get access, but most importantly, it’s almost impossible for team members to FIND what they need quickly. The frustration and time lost searching can have a big impact on productivity and achieving enterprise objectives in real time.
Enter Digital Asset Management (DAM) solutions like Tweak DAM and it’s a totally different experience. In short, it’s really easy to organise and share all kinds of digital files easily with specific user permissions. Your organisations decides what files are shared with whom and the permissions available. However the most important benefit is that users have ‘instant findability’ for the assets they need